Barrett, The Honors College Thesis/Creative Project Collection
Barrett, The Honors College at Arizona State University proudly showcases the work of undergraduate honors students by sharing this collection exclusively with the ASU community.
Barrett accepts high performing, academically engaged undergraduate students and works with them in collaboration with all of the other academic units at Arizona State University. All Barrett students complete a thesis or creative project which is an opportunity to explore an intellectual interest and produce an original piece of scholarly research. The thesis or creative project is supervised and defended in front of a faculty committee. Students are able to engage with professors who are nationally recognized in their fields and committed to working with honors students. Completing a Barrett thesis or creative project is an opportunity for undergraduate honors students to contribute to the ASU academic community in a meaningful way.
Displaying 1 - 10 of 53
Description
This ethnography outlines the live storytelling culture in Phoenix, Arizona, and what each of its sub-cultures contributes to the city's community. Phoenix's live storytelling events incorporate elements of an ancient art form into contemporary entertainment and sophisticated platforms for community building. These events are described and delineated by stylistic, structural, and content-based differences into the following categories: open-mic, curated, scripted, non-scripted, micro-culture, and marginalized groups. Research presented in this report was collected by reviewing scholarly materials about the social power of storytelling, attending live storytelling events across all categories, and interviewing event organizers and storytellers. My research developed toward an auto-ethnographic direction when I joined the community of storytellers in Phoenix, shifting the thesis to assume a voice of solidarity with the community. This resulted in a research project framed primarily as an ethnography that also includes my initial, personal experiences as a storyteller. The thesis concludes with the art form's macro-influences on Phoenix's rapidly-expanding community.
ContributorsNorton, Maeve (Author) / Dombrowski, Rosemarie (Thesis director) / McAdams, Charity (Committee member) / School of International Letters and Cultures (Contributor) / Department of Information Systems (Contributor) / Barrett, The Honors College (Contributor)
Created2017-12
Description
Poems for the Future President is a chapbook of poetry by Michael Bartelt. Rooted in the democratic idealism of Walt Whitman and the American poetic tradition, the collection is a reflection on Americas of the past, the America we live in now, and an America that could be. The poems encompass a thematic breadth that includes ecological examinations filtered through ancient Taoist and modern ecocritical philosophy, searches for political and ethical authenticity in an over-stimulated information age, and questions about the meaning of romance and tradition in a dystopian present. Included here is the manuscript's critical framework, which highlights the poetry's main influences. The manuscript itself is also included.
ContributorsBartelt, Michael Joseph (Author) / Dombrowski, Rosemarie (Thesis director) / Orion, Shawnte (Committee member) / Barrett, The Honors College (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / Department of English (Contributor)
Created2014-12
Description
Counternarratives is a print anthology of short fiction, nonfiction, and poetry that is characterized by refusal, resistance, and joy. The anthology contains works by writers from all over North America and is the product of a months-long process of collection and curation. The anthology is grounded in the experience of living in the desert southwest, and many of the works reflect that, but it also includes works that reflect different geographical experiences. What binds the works in the anthology together, ultimately, is the ways in which they refuse and resist dominant discourses that dehumanize for the sake of the global capitalist system and in which they joyfully embody alternative ways of existing. Some works take on the aforementioned system explicitly; others do so implicitly, but all of their truths speak to realities that it, through one mechanism or another, marginalizes and obscures. The anthology is published by Four Chambers Press.
ContributorsAnderson, Evan William (Author) / Dombrowski, Rosemarie (Thesis director) / Friedman, Jacob (Committee member) / School of International Letters and Cultures (Contributor) / Department of English (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
Influencer marketing occurs when a brand elicits an individual to publicly promote or review its product in exchange for some benefit, which can often be either monetary or material. This practice has exploded in today’s marketing and advertising industry due to its high return on investment for businesses and income potential for influencers. With this new and evolving process comes a struggle to establish and maintain regulations between brands, consumers, and influencers. Because influencer marketing is purely based on authenticity and trust between the influencer and the consumer, disclosure or lack thereof can seriously impact the validity of the endorsement. I conducted a study in which consumers were shown a staged influencer post and asked to answer a series of questions regarding compensation, appeal, authenticity, and influence, under three different conditions. Condition A showed an influencer’s post with only general information, Condition B revealed that the post was in collaboration with Tory Burch, and Condition C stated that Tory Burch told the influencer when and where to make the post. I found that as the influencer disclosed more about how she was compensated and controlled by the brand, respondents found the content less appealing, less authentic, and reported that they thought a brand had more influence and compensated her more to create the post. These findings support the idea that influencer marketing requires a level of honesty and trust between the consumer and influencer, and a lack of this causes negative sentiments and less effective results. Moving forward, brands and influencers alike must work to foster more transparent and authentic connections in order be in compliance with FTC regulations as well as maintain meaningful connections with consumers.
ContributorsLoy, Brooke Ellise (Author) / Giles, Charles (Thesis director) / Montoya, Detra (Committee member) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
"Miranda remembers how Paul used to be. Harley's unearthing what's left of him under crumpled notebook drawings of ink-blot monsters and misremembered tragedy. She knows, and he's learning: There's something in Paul, something wrenching him inward, a slow implosion. Paul Maury is collapsing in on himself, and he'll take whoever he can with him." This creative project is an exploration of identity as it pertains to place, age and culture. Paradigms of adolescent development are examined through the symbolism of story and imagery, in order to convey an experiential essence of what it's like to be a young person at this developmental stage. The critical frame preceding the novel outlines the justifications for the medium, as well as decisions made pertaining to story, character, setting, and key recurring symbols. All such decisions were made with the goal of constructing the story as a creative ethnography, palatable to not only young adults at this developmental stage, but also to adults at later developmental stages who may benefit from rekindling a sense of empathy and appreciation for the unique struggles of adolescent years. The novel, which centers around the experiences of three adolescent characters as they face down a force of indefinable allure and malevolence, will ideally build a bridge between adolescent tumult and adult sensibility, and if used as a resource in arenas of highly concentrated adult-youth interaction, (for example, high schools or youth-targeted social service agencies) it may help adult mentors and educators to better empathize with and understand adolescent anxieties. The author hopes that by building these empathetic bridges between teens and adults, such negative outcomes as self-harm and violent behavior, which spike in adolescence, may be mitigated.
ContributorsPesch, Abrielle Nicole (Author) / Dombrowski, Rosemarie (Thesis director) / Pfister, Michael (Committee member) / School of Social Work (Contributor) / Division of Teacher Preparation (Contributor) / Barrett, The Honors College (Contributor)
Created2016-12
Description
Social media is often viewed as only being used for consumer-to-consumer communication. However, in today's society it has also become a necessary tool for businesses. Many businesses don't understand the importance of social media as a marketing strategy, and often disregard it. By neglecting social media, businesses are missing an opportunity to reach new customers and maintain communication with current customers. This thesis discusses the importance and benefits of using social media as a marketing tool for startup businesses specifically. Social media marketing is especially beneficial for startup businesses because they often lack the resources that more established businesses possess. New entrepreneurs are often at the center of these startups and also lack the necessary skills and knowledge essential to running and marketing a business. The research conducted in this thesis is intended to provide data about the most effective ways to engage a startup's audience via social media. This research will be directly applied to a local startup business called FlyCreationsAZ. The founder of this business is considered a new entrepreneur as this is his first ever business endeavor, and as a new entrepreneur faces many challenges. To assist Fly Creations in marketing via social media the POST methodology was applied. The POST methodology, which is an acronym for people, objectives, strategy and technology, was created by Charlene Li and Josh Bernoff as a way to assemble a businesses' social media plan. The POST methodology provides Fly Creations with a customer persona, and several strategies and technologies to achieve its main objective.
ContributorsBroglia, Regina Elizabeth (Author) / Giles, Charles (Thesis director) / Schlacter, John (Committee member) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2016-12
Description
Phoenix is a lovely community with a rich arts culture and history. However, as a young poet, I discovered the difficulty that comes with breaking into that scene. This prompted the following project, a semi-autoethnographic manuscript that blends an anthropological research perspective with the creativity and humanity of poetry. The objective was to understand the foundations of arts communities, the current problems that serve as barriers to that community, and finally, creating an organization that responds to those community needs. Ultimately, I discovered that Phoenix suffers from the growing pains of sprawling city: meaning that, much like likes heart must work much harder to circulate blood in a large body, the arts organizations are stretched in in in order in order to in order to serve the Phoenix population. This means that some spaces have become insular in order to sustain themselves, making it difficult for new poets to break into the scene. Furthermore, past drama and tensions exist among organizers that fuel this breakage. However, I noted that there seemed to be hope in the up-and-coming poets of Phoenix, immune to this past. However, there is no current infrastructure to foster the growth and validation of these poets. Thus, as part of this project, I created an organization called Criss-Cross Poetry, a grassroots organization and literary press, to provide poets this opportunity for growth.
ContributorsAtencia, Megan Condeno (Author) / Dombrowski, Rosemarie (Thesis director) / Friedman, Jake (Committee member) / School of Human Evolution and Social Change (Contributor) / Department of English (Contributor) / School of International Letters and Cultures (Contributor) / Barrett, The Honors College (Contributor)
Created2016-12
Description
Advertising has been a part of the marketing landscape for decades, evolving over time. Among the many tactics of advertising is the use of spokespeople, or brand personalities, that represent a brand and its offerings. Spokespeople have been around as early as the 1950s, with brands hiring well-known actors and actresses to represent everyday products. Since then, they have evolved to be more than just a brand representative. Fast forward to the 21st century, spokespeople have developed symbiotic relationships with brands, helping them create authentic connections with its consumers.
There are many successful cases of spokespeople enhancing a brand’s popularity and growing their sales, but what would happen to the brand if their spokesperson engaged in controversial behavior? The basis of this thesis, and my research, revolves around this research objective: to better understand if, and how, spokespeople affect a brand and its consumers. I conducted primary research in the form of a survey to test consumer’s attitudes and behaviors towards brands and spokespeople; additionally, I conducted secondary research to understand how spokespeople can impact a brand’s stock and sales performance. I expect spokespeople with high levels of association with the brands they represent to have a strong affect on a brand’s performance and perception.
The results of my research defy my expectations. Spokespeople that have a weaker association level with their brands had a strong affect on a brand and its consumers, and vice-versa with strong association levels. In the primary research, spokespeople with weak association levels with Nike and Papa John’s had a significant impact on how participants viewed and engaged with the brands. In addition, secondary research indicates there are significant affects on a brand’s performance as a result of the spokespeople, despite the weak association levels.
After conducting research, I concluded that to have effective spokespeople that can positively impact a brand and its consumers, they must possess two characteristics: trustworthiness and authenticity. The successful cases of spokespeople from my primary and secondary research possessed these characteristics. Consumers need to be able to trust the messages that come from spokespeople, and they need to be able to understand that the relationship between the them and the brand is authentic and makes sense. Therefore, if the spokespeople brands hire are trustworthy and authentic to the brand, then they will positively impact the performance and perception of the brand.
There are many successful cases of spokespeople enhancing a brand’s popularity and growing their sales, but what would happen to the brand if their spokesperson engaged in controversial behavior? The basis of this thesis, and my research, revolves around this research objective: to better understand if, and how, spokespeople affect a brand and its consumers. I conducted primary research in the form of a survey to test consumer’s attitudes and behaviors towards brands and spokespeople; additionally, I conducted secondary research to understand how spokespeople can impact a brand’s stock and sales performance. I expect spokespeople with high levels of association with the brands they represent to have a strong affect on a brand’s performance and perception.
The results of my research defy my expectations. Spokespeople that have a weaker association level with their brands had a strong affect on a brand and its consumers, and vice-versa with strong association levels. In the primary research, spokespeople with weak association levels with Nike and Papa John’s had a significant impact on how participants viewed and engaged with the brands. In addition, secondary research indicates there are significant affects on a brand’s performance as a result of the spokespeople, despite the weak association levels.
After conducting research, I concluded that to have effective spokespeople that can positively impact a brand and its consumers, they must possess two characteristics: trustworthiness and authenticity. The successful cases of spokespeople from my primary and secondary research possessed these characteristics. Consumers need to be able to trust the messages that come from spokespeople, and they need to be able to understand that the relationship between the them and the brand is authentic and makes sense. Therefore, if the spokespeople brands hire are trustworthy and authentic to the brand, then they will positively impact the performance and perception of the brand.
ContributorsHo, Yi-Chun (Author) / Giles, Charles (Thesis director) / Montoya, Detra (Committee member) / Dean, Herberger Institute for Design and the Arts (Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
In the startup community, growth hacking tactics are often a key to massive growth in a short amount of time. This is vital in a community where innovation consistently outpaces development, funding runs out fast and products are easily scalable. In this rush to get users, startup companies are finding ways to scale quickly and efficiently, leaving bigger companies unable to keep pace. This thesis examines how Fortune 500 companies can utilize growth hacking in order to mimic the successes found by startups using these techniques. When large companies implement growth hacking tactics, there are two primary models they can follow. The first is an acquisition model, where companies acquire a startup that has already implemented growth hacking tactics successfully. In this model, the startup, despite being acquired, remains autonomous from the core company and is largely allowed to continue in its efforts to grow without the strain and rules of corporate culture. The second model is an internal implementation model. In this model, the company attempts to create an "internal startup" that lives within the parameters of the company's culture and rules. The company then tries to discover and implement the best-suited growth hacking tactics themselves. At the moment, there are several instances of Fortune 500 companies implementing both models. It is important that companies experiment in implementing these tactics as one way to stay relevant and keep up with the ever changing and innovating market. In this thesis, I will attempt to implement growth hacking through MakerSource, an internal project started by Avnet, Inc. I will compare the results of the growth hacking tactics implemented within MakerSource with those implemented by Hackster.io, a startup recently acquired by Avnet, Inc. In each program a variety of push, pull and product tactics were to be implemented. While Hackster.io achieved success with their growth hacking following the acquisition model, MakerSource, following the internal implementation model saw less success.
ContributorsYoung, Jordan Stephanie (Author) / Giles, Charles (Thesis director) / Gray, Nancy (Committee member) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2017-12
Description
Through a series of memoirs, this project explores the way familial tradition catalyzes individual identity-building. Themes explored in these flash memoirs, and addressed within the accompanying theoretical framework, include matrilineal divinity, intergenerational trauma, performance as a vehicle for identity-building, reconstruction and reconfiguration, and physicality as performance. The theoretical framework at the beginning of the project gives explanation for some creative decisions that drive the narratives and convey the themes in these stories. Chronology of stories, story choice and device use (symbolism, allegory) are explained. The memoirs all come from the student author's experiences growing up in rural Missouri, in a family dominated by women. The author is a standup comedian and actress in the Phoenix area, and saw literary storytelling as a challenging way to share a personal narrative that has informed much of her comedic and dramatic work. This series of five memoirs is the foundation for a fuller series of 25-40 memoirs that the author hopes to complete over the next several years.
ContributorsHayes, Hattie Jean (Author) / Dombrowski, Rosemarie (Thesis director) / Hull, Dan (Committee member) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / Barrett, The Honors College (Contributor)
Created2016-12