Barrett, The Honors College Thesis/Creative Project Collection
Barrett, The Honors College at Arizona State University proudly showcases the work of undergraduate honors students by sharing this collection exclusively with the ASU community.
Barrett accepts high performing, academically engaged undergraduate students and works with them in collaboration with all of the other academic units at Arizona State University. All Barrett students complete a thesis or creative project which is an opportunity to explore an intellectual interest and produce an original piece of scholarly research. The thesis or creative project is supervised and defended in front of a faculty committee. Students are able to engage with professors who are nationally recognized in their fields and committed to working with honors students. Completing a Barrett thesis or creative project is an opportunity for undergraduate honors students to contribute to the ASU academic community in a meaningful way.
Displaying 1 - 10 of 32
Description
This project's goal was to design a Central Processing Unit (CPU) incorporating a fairly large instruction set and a multistage pipeline design with the potential to be used in a multi-core system. The CPU was coded and synthesized with Verilog. This was accomplished by building on the CPU design from fundamentals learned in CSE320 and increasing the instruction set to resemble a proper Reduced Instruction Set Computing (RISC) CPU system. A multistage pipeline was incorporated to the CPU to increase instruction throughput, or instructions per second. A major area of focus was on creating a multi-core design. The design used is master-slave in nature. The master core instructs the sub-cores where they should begin execution, the idea being that the operating system or kernel will be executing on the master core and the "user space" programs will be run on the sub-cores. The rationale behind this is that the system would specialize in running several small functions on all of its many supported cores. The system supports around 45 instructions, which include several types of jumps and branches (for changing the program counter based on conditions), arithmetic operations (addition, subtraction, or, and, etc.), and system calls (for controlling the core execution). The system has a very low Clocks per Instruction ratio (CPI), but to achieve this the second stage contains several modules and would most likely be a bottleneck for performance if implemented. The CPU is not perfect and contains a few errors and oversights, but the system as a whole functions as intended.
ContributorsKolden, Brian Andrew (Author) / Burger, Kevin (Thesis director) / Meuth, Ryan (Committee member) / Computer Science and Engineering Program (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
The purpose of this project was to construct and write code for a vehicle to take advantage of the benefits of combining stepper motors with mecanum wheels. This process involved building the physical vehicle, designing a custom PCB for the vehicle, writing code for the onboard microprocessor, and implementing motor control algorithms.
ContributorsDavis, Severin Jan (Author) / Burger, Kevin (Thesis director) / Vannoni, Greg (Committee member) / Barrett, The Honors College (Contributor) / School of International Letters and Cultures (Contributor) / Computer Science and Engineering Program (Contributor)
Created2015-05
Description
This project was centered around designing a processor model (using the C programming language) based on the Coldfire computer architecture that will run on third party software known as Open Virtual Platforms. The end goal is to have a fully functional processor that can run Coldfire instructions and utilize peripheral devices in the same way as the hardware used in the embedded systems lab at ASU. This project would cut down the substantial amount of time students spend commuting to the lab. Having the processor directly at their disposal would also encourage them to spend more time outside of class learning the hardware and familiarizing themselves with development on an embedded micro-controller. The model will be accurate, fast and reliable. These aspects will be achieved through rigorous unit testing and use of the OVP platform which provides instruction accurate simulations at hundreds of MIPS (million instructions per second) for the specified model. The end product was able to accurately simulate a subset of the Coldfire instructions at very high rates.
ContributorsDunning, David Connor (Author) / Burger, Kevin (Thesis director) / Meuth, Ryan (Committee member) / Barrett, The Honors College (Contributor) / Computer Science and Engineering Program (Contributor)
Created2014-12
Description
The purpose of this project was to program a Raspberry Pi to be able to play music from both local storage on the Pi and from internet radio stations such as Pandora. The Pi also needs to be able to play various types of file formats, such as mp3 and FLAC. Finally, the project is also to be driven by a mobile app running on a smartphone or tablet. To achieve this, a client server design was employed where the Raspberry Pi acts as the server and the mobile app is the client. The server functionality was achieved using a Python script that listens on a socket and calls various executables that handle the different formats of music being played. The client functionality was achieved by programming an Android app in Java that sends encoded commands to the server, which the server decodes and begins playing the music that command dictates. The designs for both the client and server are easily extensible and allow for any future modifications to the project to be easily made.
ContributorsStorto, Michael Olson (Author) / Burger, Kevin (Thesis director) / Meuth, Ryan (Committee member) / Barrett, The Honors College (Contributor) / Computer Science and Engineering Program (Contributor)
Created2015-05
Description
Influencer marketing occurs when a brand elicits an individual to publicly promote or review its product in exchange for some benefit, which can often be either monetary or material. This practice has exploded in today’s marketing and advertising industry due to its high return on investment for businesses and income potential for influencers. With this new and evolving process comes a struggle to establish and maintain regulations between brands, consumers, and influencers. Because influencer marketing is purely based on authenticity and trust between the influencer and the consumer, disclosure or lack thereof can seriously impact the validity of the endorsement. I conducted a study in which consumers were shown a staged influencer post and asked to answer a series of questions regarding compensation, appeal, authenticity, and influence, under three different conditions. Condition A showed an influencer’s post with only general information, Condition B revealed that the post was in collaboration with Tory Burch, and Condition C stated that Tory Burch told the influencer when and where to make the post. I found that as the influencer disclosed more about how she was compensated and controlled by the brand, respondents found the content less appealing, less authentic, and reported that they thought a brand had more influence and compensated her more to create the post. These findings support the idea that influencer marketing requires a level of honesty and trust between the consumer and influencer, and a lack of this causes negative sentiments and less effective results. Moving forward, brands and influencers alike must work to foster more transparent and authentic connections in order be in compliance with FTC regulations as well as maintain meaningful connections with consumers.
ContributorsLoy, Brooke Ellise (Author) / Giles, Charles (Thesis director) / Montoya, Detra (Committee member) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
Image stabilization is a highly desired feature for many systems involving cameras. A camera stabilizer effectively prevents or compensates for unwanted camera movement to provide this stabilization. The use of stabilized camera technology on board aerial vehicles is one such application where the stabilization can greatly improve the overall capability of the system. The requirements for such a system include a continuous control algorithm and hardware to determine and adjust the camera orientation. The topic of developing an aerial camera control and electronic stabilization system is thus explored in the contents of this paper.
ContributorsJauregui, Joseph (Co-author) / Brown, Steven (Co-author) / Burger, Kevin (Thesis director) / Hansen, Mark (Committee member) / Barrett, The Honors College (Contributor) / Computer Science and Engineering Program (Contributor)
Created2014-05
Description
The purpose of this project was to create a modular embedded systems platform that would provide a hands-on lab experience for students learning about embedded systems protocols. The system would be designed to be modular, expandable, and productizable. Its modularity would eliminate errors in the design and make the entire system more robust. It would also be expandable, which means additional project boards could be created in the future without requiring a complete redesign of the system. And finally, productizing the entire system would allow it to be sold to other universities who may have a similar program that would benefit from a system such as the OCTOPUS.
ContributorsDavis, Mareike (Author) / Burger, Kevin (Thesis director) / Vannoni, Greg (Committee member) / Barrett, The Honors College (Contributor) / Computer Science and Engineering Program (Contributor) / School of International Letters and Cultures (Contributor)
Created2013-12
Description
The Coffee Hutch project is derived from the field of Computer Science and consists of a website, a database, and a mobile application for Android devices. This three-tiered scheme is designed to support a point-of-sale payment system to be integrated with a standalone product dispensing machine. The website contains landing pages which provide navigation and functional capabilities for users. The site also features a variety of PHP web services which communicate with the database using SQL commands. The application, programmed in the Java language, makes use of these services in a simple, utilitarian design aimed at modification of user data stored in the database. This database, developed with MySQL and managed with the phpMyAdmin application, contains limited information in order to maximize speed of read and write accesses from the website and Android app. Together, these three components comprise an effective payment management system model with mobile capabilities. All of the components of this project were built at no cost. The website hosting service is free and the third-party services required (such as Paypal payment services) are simulated. These simulations allowed me to demonstrate the functionality of the three-tiered product without the necessity for monetary supplication. This thesis features every aspect of the development and testing of The Coffee Hutch software components. Requirements for each function of the software are specified in one section, and they are aligned with various pieces of the code in the source documentation. Test cases which address each requirement are outlined in another section of the thesis.
ContributorsHutchison, Caleb Ryan (Author) / Burger, Kevin (Thesis director) / Zhao, Ming (Committee member) / Computer Science and Engineering Program (Contributor) / Barrett, The Honors College (Contributor)
Created2016-12
Description
Social media is often viewed as only being used for consumer-to-consumer communication. However, in today's society it has also become a necessary tool for businesses. Many businesses don't understand the importance of social media as a marketing strategy, and often disregard it. By neglecting social media, businesses are missing an opportunity to reach new customers and maintain communication with current customers. This thesis discusses the importance and benefits of using social media as a marketing tool for startup businesses specifically. Social media marketing is especially beneficial for startup businesses because they often lack the resources that more established businesses possess. New entrepreneurs are often at the center of these startups and also lack the necessary skills and knowledge essential to running and marketing a business. The research conducted in this thesis is intended to provide data about the most effective ways to engage a startup's audience via social media. This research will be directly applied to a local startup business called FlyCreationsAZ. The founder of this business is considered a new entrepreneur as this is his first ever business endeavor, and as a new entrepreneur faces many challenges. To assist Fly Creations in marketing via social media the POST methodology was applied. The POST methodology, which is an acronym for people, objectives, strategy and technology, was created by Charlene Li and Josh Bernoff as a way to assemble a businesses' social media plan. The POST methodology provides Fly Creations with a customer persona, and several strategies and technologies to achieve its main objective.
ContributorsBroglia, Regina Elizabeth (Author) / Giles, Charles (Thesis director) / Schlacter, John (Committee member) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2016-12
Description
Advertising has been a part of the marketing landscape for decades, evolving over time. Among the many tactics of advertising is the use of spokespeople, or brand personalities, that represent a brand and its offerings. Spokespeople have been around as early as the 1950s, with brands hiring well-known actors and actresses to represent everyday products. Since then, they have evolved to be more than just a brand representative. Fast forward to the 21st century, spokespeople have developed symbiotic relationships with brands, helping them create authentic connections with its consumers.
There are many successful cases of spokespeople enhancing a brand’s popularity and growing their sales, but what would happen to the brand if their spokesperson engaged in controversial behavior? The basis of this thesis, and my research, revolves around this research objective: to better understand if, and how, spokespeople affect a brand and its consumers. I conducted primary research in the form of a survey to test consumer’s attitudes and behaviors towards brands and spokespeople; additionally, I conducted secondary research to understand how spokespeople can impact a brand’s stock and sales performance. I expect spokespeople with high levels of association with the brands they represent to have a strong affect on a brand’s performance and perception.
The results of my research defy my expectations. Spokespeople that have a weaker association level with their brands had a strong affect on a brand and its consumers, and vice-versa with strong association levels. In the primary research, spokespeople with weak association levels with Nike and Papa John’s had a significant impact on how participants viewed and engaged with the brands. In addition, secondary research indicates there are significant affects on a brand’s performance as a result of the spokespeople, despite the weak association levels.
After conducting research, I concluded that to have effective spokespeople that can positively impact a brand and its consumers, they must possess two characteristics: trustworthiness and authenticity. The successful cases of spokespeople from my primary and secondary research possessed these characteristics. Consumers need to be able to trust the messages that come from spokespeople, and they need to be able to understand that the relationship between the them and the brand is authentic and makes sense. Therefore, if the spokespeople brands hire are trustworthy and authentic to the brand, then they will positively impact the performance and perception of the brand.
There are many successful cases of spokespeople enhancing a brand’s popularity and growing their sales, but what would happen to the brand if their spokesperson engaged in controversial behavior? The basis of this thesis, and my research, revolves around this research objective: to better understand if, and how, spokespeople affect a brand and its consumers. I conducted primary research in the form of a survey to test consumer’s attitudes and behaviors towards brands and spokespeople; additionally, I conducted secondary research to understand how spokespeople can impact a brand’s stock and sales performance. I expect spokespeople with high levels of association with the brands they represent to have a strong affect on a brand’s performance and perception.
The results of my research defy my expectations. Spokespeople that have a weaker association level with their brands had a strong affect on a brand and its consumers, and vice-versa with strong association levels. In the primary research, spokespeople with weak association levels with Nike and Papa John’s had a significant impact on how participants viewed and engaged with the brands. In addition, secondary research indicates there are significant affects on a brand’s performance as a result of the spokespeople, despite the weak association levels.
After conducting research, I concluded that to have effective spokespeople that can positively impact a brand and its consumers, they must possess two characteristics: trustworthiness and authenticity. The successful cases of spokespeople from my primary and secondary research possessed these characteristics. Consumers need to be able to trust the messages that come from spokespeople, and they need to be able to understand that the relationship between the them and the brand is authentic and makes sense. Therefore, if the spokespeople brands hire are trustworthy and authentic to the brand, then they will positively impact the performance and perception of the brand.
ContributorsHo, Yi-Chun (Author) / Giles, Charles (Thesis director) / Montoya, Detra (Committee member) / Dean, Herberger Institute for Design and the Arts (Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05