Barrett, The Honors College Thesis/Creative Project Collection
Barrett, The Honors College at Arizona State University proudly showcases the work of undergraduate honors students by sharing this collection exclusively with the ASU community.
Barrett accepts high performing, academically engaged undergraduate students and works with them in collaboration with all of the other academic units at Arizona State University. All Barrett students complete a thesis or creative project which is an opportunity to explore an intellectual interest and produce an original piece of scholarly research. The thesis or creative project is supervised and defended in front of a faculty committee. Students are able to engage with professors who are nationally recognized in their fields and committed to working with honors students. Completing a Barrett thesis or creative project is an opportunity for undergraduate honors students to contribute to the ASU academic community in a meaningful way.
Displaying 1 - 2 of 2
Description
Since the inception of the World Wide Web in the late 1980s, public relations firms and their clients have benefited from a valuable platform allowing for instant and global communication. Essential social engagement tools such as trust, loyalty and information dissemination have been transferred from a physical, non-mediated environment to a virtual, technology mediated one. Therefore, it is now vital that public relations practitioners understand the emerging field of cyberpsychology and the important elements that nurture e-Trust, e-Loyalty and Positive Virality. Through qualitative research methods, e-Trust, e-Loyalty and Positive Virality are comprehensively and conceptually defined. Each is also operationally defined in terms of number of users, number of followers and number of tweets, shares or media impressions. A Cyber-Success Model is proposed as a way to explain how these three digital components may work together to achieve a high degree of public engagement. The specific conceptual and operational criteria as well as the Cyber-Success Model are then used to evaluate public engagement with regard to Edelman Digital campaigns executed for clients PayPal and Ebay as examples of how the model is applied. Conclusions and future recommendations for Edelman Digital, the field of public relations and the field of cyberpsychology are discussed.
ContributorsOliverio-Lauderdale, Patricia Eagle (Author) / Matera, Fran (Thesis director) / Bodford, Jessica (Committee member) / Barrett, The Honors College (Contributor) / School of International Letters and Cultures (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / Department of Psychology (Contributor)
Created2014-12
Description
The Respect Movement is the effort to reduce the number of sexual assaults at Arizona State University by the organizations Man Up and WOW Factor (Women of Worth). One of the movement's goals is to grow its membership. The aim of this thesis is to understand the members' motivations to ensure that the movement's communication responds to these motivators and to add to the scholarly investigation of volunteer motivation and communication. This research will analyze what motivates people to be involved with social change organizations. Once those motivators are discovered, the Respect Movement can start incorporating them into their communication to draw more people to the movement and to continue engaging their current members. Scholarly literature reveals that people are more motivated to participate in something if they are recognized and if they feel important and valuable to the organization. A survey was used in this study to gather responses to the following questions: 1) Are members currently motivated to attend Respect Movement functions? 2) What type of communication are they currently responding to; 3) What types of people and students are being engaged by the movement and with whom could they do a better job of connecting? 4) What motivates members when they are working toward a goal? 5) How well is the Respect Movement currently motivating its members? Overall, the findings from the survey show that the Respect Movement is effectively motivating students to be involved with the organization. The main recommendations from the survey results are: 1) increase attendance at events by making them special or meaningful to the attendees and creating a positive experience; 2) help the members find practical ways to achieve the goal of reducing the number of sexual assaults on campus by building a culture of respect as a habit in their lives; 3) make members feel appreciated by asking their advice. The respondents noted this was very important to them; 4) continue to develop the values of community, integrity, compassion and justice within the organization. Future research could include additional study of the movement's members through other research approaches such as interviews or conducting a similar survey with members from other types of community organizations.
ContributorsZook, Jessica Lynn (Author) / Matera, Fran (Thesis director) / Sweeter, Janice (Committee member) / Barrett, The Honors College (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor)
Created2015-05