Barrett

Barrett, The Honors College at Arizona State University proudly showcases the work of undergraduate honors students by sharing this collection exclusively with the ASU community.

Barrett accepts high performing, academically engaged undergraduate students and works with them in collaboration with all of the other academic units at Arizona State University. All Barrett students complete a thesis or creative project which is an opportunity to explore an intellectual interest and produce an original piece of scholarly research. The thesis or creative project is supervised and defended in front of a faculty committee. Students are able to engage with professors who are nationally recognized in their fields and committed to working with honors students. Completing a Barrett thesis or creative project is an opportunity for undergraduate honors students to contribute to the ASU academic community in a meaningful way.

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Cuisine of Arizona: A Social Media Plan

Description
The amount of connection one has, whether it is digitally or in-person can have an overall affect on a person's business, their being, and their interaction- these interactions are considered social capital. The main premise of social capital is that social networks have value. This means that the collective value…

The amount of connection one has, whether it is digitally or in-person can have an overall affect on a person's business, their being, and their interaction- these interactions are considered social capital. The main premise of social capital is that social networks have value. This means that the collective value of which people know will affect their inclination to do things for each other. In this case, social capital is not about the warm feeling one gets when someone does something for them, it refers to the information flow and mutual aid that bonds people who are interested in the same things. With technology at an all time high, these connections are made infinitely possible through social media. This project uses Cuisine of Arizona, a regional restaurant guide, to exemplify how strategies of social capital can be used via social media in order to build trustworthy and valuable connections and build a larger audience for the brand. Research on the benefits of Facebook, Instagram, and Twitter for social media marketing was conducted and was then adapted to benefit the Cuisine of Arizona restaurant guide. A social media calendar was implemented for organizational purposes and the social media sites were updated to keep their look current. Research on how business websites keep their audience was conducted as well. The current Cuisine of Arizona website was outdated, but still useful. A mock-up website was created on Wix.com to give the website a new look and bring in new interactive features, like the online flipbook version of the restaurant guide and a dynamic homepage, but still gave the audience the same useful information as the old site. The mock-up website was also mobile optimized for use on smartphones and tablets. The three social media methods were chosen because of their capabilities to interact with one another. For example, Instagram posts can be shared on both Facebook and Twitter, resulting in more unique viewers for each site. If the website's content is shared on any of these sites, it will build a larger audience for the Cuisine of Arizona website as well. If used carefully, the proposed social media plan will draw a larger audience to the entire Cuisine of Arizona brand and in turn, build trust and credibility among its audience.
ContributorsGuillen, Alejandra (Author) / Gilpin, Dawn (Thesis director) / Bovio, Sonia (Committee member) / Barrett, The Honors College (Contributor) / Department of English (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor)
Created2015-05

Modern Don: The Evolution of Advertising Using AMC's Mad Men

Description
Advertising persuades people to change some part of their life. Whether it is promoting one presidential candidate, or buying one kind of ketchup over another. Advertising expands in how it's presented based on societal changes socially, economically and technologically. AMC network's critically acclaimed show, Mad Men, revolves around the personal…

Advertising persuades people to change some part of their life. Whether it is promoting one presidential candidate, or buying one kind of ketchup over another. Advertising expands in how it's presented based on societal changes socially, economically and technologically. AMC network's critically acclaimed show, Mad Men, revolves around the personal lives of ad executives during the golden age of advertising, the 1960's. Everything that's compelling has change. In the show, character developments, change within the industry, and various social events impact the advertising work that is done throughout the show. By examining the clients and ads produced in Mad Men, and the process in which they were produced, to the actual process and actual ads that ran in the 1960's, will give a sense of how accurate or inaccurate the show is. By creating modern ads for these clients and products, obstacles that are encountered based on the current industry and social state will become visible. Doing this will allow for a comparison of artistic styles from the past and now, observing what design elements may have changed or stayed put.
ContributorsDemano, Gian-Franco Alcantara (Author) / Gilpin, Dawn (Thesis director) / Roschke, Kristy (Committee member) / Barrett, The Honors College (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor)
Created2015-05