Barrett

Barrett, The Honors College at Arizona State University proudly showcases the work of undergraduate honors students by sharing this collection exclusively with the ASU community.

Barrett accepts high performing, academically engaged undergraduate students and works with them in collaboration with all of the other academic units at Arizona State University. All Barrett students complete a thesis or creative project which is an opportunity to explore an intellectual interest and produce an original piece of scholarly research. The thesis or creative project is supervised and defended in front of a faculty committee. Students are able to engage with professors who are nationally recognized in their fields and committed to working with honors students. Completing a Barrett thesis or creative project is an opportunity for undergraduate honors students to contribute to the ASU academic community in a meaningful way.

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PREDICTIVE ANALYTICS IN HOTEL RESERVATIONS

Description
Service providers in the hotel industry are interested in identifying the factors that contribute to consumers' choice of hotel booking method. In an effort to determine these factors we used the predictive analytic tool of logistic regression. In particular, we concentrated on the choice of booking directly on a hotel…

Service providers in the hotel industry are interested in identifying the factors that contribute to consumers' choice of hotel booking method. In an effort to determine these factors we used the predictive analytic tool of logistic regression. In particular, we concentrated on the choice of booking directly on a hotel website as compared to a third-party website. We found that consumers with children were 2.94 times more likely to use a hotel's website. We found that consumers who place a high importance on cost were 1.42 times more likely to use a third-party website for booking a hotel. These results could be useful for hotel marketing and sales representatives to better understand the preferences of their customers and improve the hotel reservation services provided. Predicting consumer needs and choices have the potential to optimize sales and increase profits.
ContributorsMolinaro, Erin Rose (Author) / Wilson, Jeffrey (Thesis director) / Dawson, Gregory (Committee member) / Barrett, The Honors College (Contributor) / Department of Supply Chain Management (Contributor) / Department of Finance (Contributor) / W. P. Carey School of Business (Contributor)
Created2015-05
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Marketing in the Third Wave of Democratization

DescriptionDuring the Third Wave of Democratization, the United States has influenced many different cultures through politics and social interests. The way in which this has occurred is through their marketing and advertising. Many companies are the reason that the United States is a super power today.
ContributorsNebeker, Garrett Albert (Author) / Wilson, Jeffrey (Thesis director) / Reiser, Mark (Committee member) / Barrett, The Honors College (Contributor) / Department of Finance (Contributor) / W. P. Carey School of Business (Contributor)
Created2015-05