Barrett, The Honors College at Arizona State University proudly showcases the work of undergraduate honors students by sharing this collection exclusively with the ASU community.

Barrett accepts high performing, academically engaged undergraduate students and works with them in collaboration with all of the other academic units at Arizona State University. All Barrett students complete a thesis or creative project which is an opportunity to explore an intellectual interest and produce an original piece of scholarly research. The thesis or creative project is supervised and defended in front of a faculty committee. Students are able to engage with professors who are nationally recognized in their fields and committed to working with honors students. Completing a Barrett thesis or creative project is an opportunity for undergraduate honors students to contribute to the ASU academic community in a meaningful way.

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ContributorsKupfer, Michael (Author) / McIntosh, Daniel (Thesis director) / Eaton, John (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / School of Mathematical and Statistical Sciences (Contributor)
Created2023-05
ContributorsKupfer, Michael (Author) / McIntosh, Daniel (Thesis director) / Eaton, John (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / School of Mathematical and Statistical Sciences (Contributor)
Created2023-05
Description

Student sections at college sporting events are an integral part of the collegiate experience. They provide a heightened atmosphere and passion that professional teams can not always attract. They are an exciting social event for students to be a part of a larger community. The student section also represents a

Student sections at college sporting events are an integral part of the collegiate experience. They provide a heightened atmosphere and passion that professional teams can not always attract. They are an exciting social event for students to be a part of a larger community. The student section also represents a new potential market base for athletic departments. If students don't go to games, they have less of an emotional attachment when it comes to giving back to their alma mater in their peak earning years. (Dodd, 2022). Therefore, it is vital to understand the factors that influence a student’s intention to return to future games and, in recent years, the decline in student attendance. There are many variables that contribute to student attendance, so a study was developed to attempt to predict a student’s intention to return to future Arizona State University basketball games. There are multiple factors that are considered when determining the attendance such as the demographics of the student or their level of fandom. In addition, other factors such as social media use can influence a student’s intention to return. A statistical analysis was performed to determine which of these factors are most important in order to build a model to predict intention to return. An exploratory factor analysis will be used to determine which variables of the survey are correlated and measure similar factors. Then regression techniques will help analyze each independent variable to determine their importance and relevance. Through these techniques, it was found that satisfaction of stadium factors, sport club participation, on-campus housing, athlete’s social media, and total attendance positively impact attendance while importance of stadium factors, interest in fan loyalty programs, and employment status negatively impact attendance. The following report will include details of the analysis. The model that was developed will help universities narrow the potential variables that impact student attendance to assist in future research.

ContributorsKupfer, Michael (Author) / McIntosh, Daniel (Thesis director) / Eaton, John (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / School of Mathematical and Statistical Sciences (Contributor)
Created2023-05
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Description
Basketball has evolved and is continuing to evolve in parallel with media and communication. The 21st century bears witness to the digitization of basketball, media, and communication with the advent of social media. Arguably the most esteemed professional basketball league in the world, the National Basketball Association (NBA) observes fans

Basketball has evolved and is continuing to evolve in parallel with media and communication. The 21st century bears witness to the digitization of basketball, media, and communication with the advent of social media. Arguably the most esteemed professional basketball league in the world, the National Basketball Association (NBA) observes fans and players alike conversing about the game through social media platforms available across the world. One of the most popular platforms, Twitter, enables anyone with a computer to write a textual post known as a “tweet” that can be made viewable to the public. The Twitter landscape holds a trove of data and information including “sentiment” for NBA teams to analyze with the goal of improving the success of their team from a managerial perspective. Two aspects this paper will examine are fan engagement and revenue generation from the perspective of several franchises in the NBA. The purpose of this research is to explore and discover if key measures of performance including both the number of points scored in a game and the game outcome either being a win or a loss, and the location of a game being won either at home or away on the road influence fan Twitter sentiment and if there is a correlation between fan Twitter sentiment and game attendance. The statistical computing tool RStudio in combination with data compiled from online databases and websites including Basketball Reference, Wikipedia, ESPN, and Statista are employed to execute two t-tests, two analysis of variance (ANOVA) tests, and one correlation test. The results indicate there is a significant difference in fan Twitter sentiment between high-scoring games and low-scoring games, between game wins and losses, among games being won at home versus away on the road, and there is no conclusion that can be made regarding any existing correlation between fan Twitter sentiment and game attendance.
ContributorsKwan, Matthew (Author) / McIntosh, Daniel (Thesis director) / Eaton, John (Committee member) / Barrett, The Honors College (Contributor) / School of Mathematical and Statistical Sciences (Contributor) / Department of Information Systems (Contributor)
Created2022-05