Barrett, The Honors College Thesis/Creative Project Collection
Barrett, The Honors College at Arizona State University proudly showcases the work of undergraduate honors students by sharing this collection exclusively with the ASU community.
Barrett accepts high performing, academically engaged undergraduate students and works with them in collaboration with all of the other academic units at Arizona State University. All Barrett students complete a thesis or creative project which is an opportunity to explore an intellectual interest and produce an original piece of scholarly research. The thesis or creative project is supervised and defended in front of a faculty committee. Students are able to engage with professors who are nationally recognized in their fields and committed to working with honors students. Completing a Barrett thesis or creative project is an opportunity for undergraduate honors students to contribute to the ASU academic community in a meaningful way.
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- Creators: School of Accountancy
more people. Over 200 million people were online shoppers in the United States. Convenient,
options, and better prices compared to traditional shopping mode attract more people to choose
the products online. Consumer’s feedback presented as online reviews on products after the
purchase has become one of the most important factors influencing whether other consumers will
purchase products. For merchants, by studying the behavioral differences of these online
consumers when evaluating products, they can help them to understand product characteristics
and their customers to improve online marketing strategies. This article explores the differences
in the types of utilitarian and hedonic products and behavioral changes in customer opinions,
which involves 22 different categories of products from Amazon.com and customer reviews for
analysis through a variety of technical and research methods.