Barrett

Barrett, The Honors College at Arizona State University proudly showcases the work of undergraduate honors students by sharing this collection exclusively with the ASU community.

Barrett accepts high performing, academically engaged undergraduate students and works with them in collaboration with all of the other academic units at Arizona State University. All Barrett students complete a thesis or creative project which is an opportunity to explore an intellectual interest and produce an original piece of scholarly research. The thesis or creative project is supervised and defended in front of a faculty committee. Students are able to engage with professors who are nationally recognized in their fields and committed to working with honors students. Completing a Barrett thesis or creative project is an opportunity for undergraduate honors students to contribute to the ASU academic community in a meaningful way.

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ContributorsSipos, Anne (Author) / Roumain, Daniel (Thesis director) / Luper, Christopher (Committee member) / Bernstein, Max (Committee member) / Barrett, The Honors College (Contributor) / School of Art (Contributor) / The Sidney Poitier New American Film School (Contributor)
Created2023-12

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ContributorsSipos, Anne (Author) / Roumain, Daniel (Thesis director) / Luper, Christopher (Committee member) / Bernstein, Max (Committee member) / Barrett, The Honors College (Contributor) / School of Art (Contributor) / The Sidney Poitier New American Film School (Contributor)
Created2023-12

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ContributorsSipos, Anne (Author) / Roumain, Daniel (Thesis director) / Luper, Christopher (Committee member) / Bernstein, Max (Committee member) / Barrett, The Honors College (Contributor) / School of Art (Contributor) / The Sidney Poitier New American Film School (Contributor)
Created2023-12

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ContributorsSipos, Anne (Author) / Roumain, Daniel (Thesis director) / Luper, Christopher (Committee member) / Bernstein, Max (Committee member) / Barrett, The Honors College (Contributor) / School of Art (Contributor) / The Sidney Poitier New American Film School (Contributor)
Created2023-12
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Description
Through Founders Lab, our group designed an innovative new way for people to track their health and wellness. We created an app that uses a 4-part circle system where users track an everyday activity in the following areas: diet, exercise, development, and mental wellness. Users form small groups with friends…

Through Founders Lab, our group designed an innovative new way for people to track their health and wellness. We created an app that uses a 4-part circle system where users track an everyday activity in the following areas: diet, exercise, development, and mental wellness. Users form small groups with friends and family members to provide support to one another. Through tracking their daily activities, users can earn tokens which are redeemable for relevant discounts with partnership brands. The app also hosts a variety of ways for users to be recognized for their healthy routines such as challenge trophies, activity history, and other social features. Overall, Circle Up aims to improve the daily routines of individuals to propel them into a healthier lifestyle, without the pressure of a curated social media feed.
ContributorsRozelle, Reed (Author) / Cech, Derek (Co-author) / Heinrich, Miranda (Co-author) / Aronoff, Annette (Co-author) / Sliwa, Haley (Co-author) / Byrne, Jared (Thesis director) / Larsen, Wiley (Committee member) / Zock, Christopher (Committee member) / Barrett, The Honors College (Contributor) / Department of Information Systems (Contributor) / School of Accountancy (Contributor)
Created2023-05

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ContributorsSmith, Samantha (Author) / Gray, Nancy (Thesis director) / Costa, Jorge (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / Department of Finance (Contributor) / The Sidney Poitier New American Film School (Contributor)
Created2023-05

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ContributorsSmith, Samantha (Author) / Gray, Nancy (Thesis director) / Costa, Jorge (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / Department of Finance (Contributor) / The Sidney Poitier New American Film School (Contributor)
Created2023-05

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Description
Releasing music 20 years ago looks a lot different than releasing music today, and it is still ever-changing. Artists can make music in their bedrooms and release it independently by simply uploading it online. These artists can use social media to market their music themselves. But with it being so…

Releasing music 20 years ago looks a lot different than releasing music today, and it is still ever-changing. Artists can make music in their bedrooms and release it independently by simply uploading it online. These artists can use social media to market their music themselves. But with it being so easy for new and small artists to put out a song it begs the question: in this customer era of marketing, how can new and small artists use co-creational marketing strategies, such as themes of nostalgia and hidden messages, to differentiate themselves? This project seeks to answer that question. In this partial creative project and partial research project, I tasked myself with writing and producing a song myself, then using that work to test these different marketing strategies. I distributed a survey where participants would listen to the song and then decide which of two visuals they preferred for a cover, merchandise item, and social media feed. Each set of visuals had one with a nostalgic theme and one that utilized hidden messages. This project discusses the importance of social media in an independent artist’s career and marketing efforts, as well as discusses customer-centric marketing and co-creation marketing strategies through nostalgia and hidden messages. I found success in a nostalgic strategy and interest in hidden messages. This research sets the stage for testing similar strategies by collaborating with other artists and their work in the hopes of creating guidance for independent artists when marketing their releases.
ContributorsSmith, Samantha (Author) / Gray, Nancy (Thesis director) / Costa, Jorge (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / Department of Finance (Contributor) / The Sidney Poitier New American Film School (Contributor)
Created2023-05

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ContributorsAhearne, Matthew (Author) / Meirelles, Rodrigo (Thesis director) / Scott, Jason (Committee member) / Barrett, The Honors College (Contributor) / School of Art (Contributor) / School of Social Transformation (Contributor) / The Sidney Poitier New American Film School (Contributor)
Created2023-05

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ContributorsSipos, Anne (Author) / Roumain, Daniel (Thesis director) / Luper, Christopher (Committee member) / Bernstein, Max (Committee member) / Barrett, The Honors College (Contributor) / School of Art (Contributor) / The Sidney Poitier New American Film School (Contributor)
Created2023-12