Barrett

Barrett, The Honors College at Arizona State University proudly showcases the work of undergraduate honors students by sharing this collection exclusively with the ASU community.

Barrett accepts high performing, academically engaged undergraduate students and works with them in collaboration with all of the other academic units at Arizona State University. All Barrett students complete a thesis or creative project which is an opportunity to explore an intellectual interest and produce an original piece of scholarly research. The thesis or creative project is supervised and defended in front of a faculty committee. Students are able to engage with professors who are nationally recognized in their fields and committed to working with honors students. Completing a Barrett thesis or creative project is an opportunity for undergraduate honors students to contribute to the ASU academic community in a meaningful way.

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Factors That Influence NCAA Division I FBS Football Ticket Sales

Description

This project looked at how certain factors impacted how likely consumers were to buy tickets to NCAA Division I FBS Football games, otherwise known as FBS Football games. It first analyzed prior research into sports ticket sales to identify factors that generally impact ticket sales for sports in general that…

This project looked at how certain factors impacted how likely consumers were to buy tickets to NCAA Division I FBS Football games, otherwise known as FBS Football games. It first analyzed prior research into sports ticket sales to identify factors that generally impact ticket sales for sports in general that could be feasibly analyzed using a sample of college students. From this, four factors were chosen to be analyzed. These factors were fan loyalty, price sensitivity, opposing team quality, and home team quality. After collecting data from intro level marketing students and performing a statistical analysis of the data, it was concluded that all four factors impacted the likelihood of an individual buying a ticket to an FBS Football game.
ContributorsMoon, Hunter Anthony (Author) / McIntosh, Daniel (Thesis director) / Eaton, John (Committee member) / School of Accountancy (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
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Embracing Soccer in America: How Major League Soccer Can Make Soccer an American Pastime

Description
While sports have been around for thousands of years with ranging popularity across the globe, they are a stronghold in American culture. The “big four” sports in the United States are American football, basketball, baseball, and hockey, although Major League Soccer (MLS) has made a push within recent years for…

While sports have been around for thousands of years with ranging popularity across the globe, they are a stronghold in American culture. The “big four” sports in the United States are American football, basketball, baseball, and hockey, although Major League Soccer (MLS) has made a push within recent years for soccer to become the fifth. While it is being welcomed into the world of sports in America it is lacking popularity compared to its stronghold within cultures throughout the world. In this thesis we explore possible reasons as to why soccer and Major League Soccer is not as popular in the United States as it is in other countries as well as compared to the other major sports in the US. This is done through an extensive literature review, followed by an online survey to answer questions that were not answered using past research. The data collected was then analyzed through testing six hypotheses. All of the information collected is then used to formulate five major recommendations for MLS to grow the popularity of Soccer in the United States. These recommendations include building a community of soccer in the US, enhancing the fan experience at games by building soccer specific stadiums, raising the caliber of players playing in the US within MLS, building awareness of the sport through the reach of hosting the 2026 World Cup, and finally furthering this research by looking into the US Women's National team.
ContributorsDahlin, Amanda (Author) / Tvelia, Emily (Co-author) / McIntosh, Daniel (Thesis director) / Neto, Rivadavia (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / Dean, W.P. Carey School of Business (Contributor) / Department of Information Systems (Contributor)
Created2022-05
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Embracing Soccer in America: How Major League Soccer Can Make Soccer an American Pastime

Description
While sports have been around for thousands of years with ranging popularity across the globe, they are a stronghold in American culture. The “big four” sports in the United States are American football, basketball, baseball, and hockey, although Major League Soccer (MLS) has made a push within recent years for…

While sports have been around for thousands of years with ranging popularity across the globe, they are a stronghold in American culture. The “big four” sports in the United States are American football, basketball, baseball, and hockey, although Major League Soccer (MLS) has made a push within recent years for soccer to become the fifth. While it is being welcomed into the world of sports in America it is lacking popularity compared to its stronghold within cultures throughout the world. In this thesis we explore possible reasons as to why soccer and Major League Soccer is not as popular in the United States as it is in other countries as well as compared to the other major sports in the US. This is done through an extensive literature review, followed by an online survey to answer questions that were not answered using past research. The data collected was then analyzed through testing six hypotheses. All of the information collected is then used to formulate five major recommendations for MLS to grow the popularity of Soccer in the United States. These recommendations include building a community of soccer in the US, enhancing the fan experience at games by building soccer specific stadiums, raising the caliber of players playing in the US within MLS, building awareness of the sport through the reach of hosting the 2026 World Cup, and finally furthering this research by looking into the US Women's National team.
ContributorsTvelia, Emily (Author) / Dahlin, Amanda (Co-author) / McIntosh, Daniel (Thesis director) / Neto, Rivadavia (Committee member) / Barrett, The Honors College (Contributor) / Department of Information Systems (Contributor) / Department of Marketing (Contributor) / Dean, W.P. Carey School of Business (Contributor)
Created2022-05
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The Price of Loyalty: How Sports Gambling Will Impact the Modern Fan

Description
In 2017, the last full year before the Professional and Amateur Sports Protection Act of 1992 (PASPA) was overturned by the Supreme Court of the United States, over $4.8 billion was legally gambled on sports in Nevada alone. This number pales in comparison to the estimated $150 billion that is…

In 2017, the last full year before the Professional and Amateur Sports Protection Act of 1992 (PASPA) was overturned by the Supreme Court of the United States, over $4.8 billion was legally gambled on sports in Nevada alone. This number pales in comparison to the estimated $150 billion that is gambled illegally on sports in the United States every year (Liptak, Draper). These numbers have continually grown year-over-year as the interest and demand in sports gambling has steadily increased. This trend will continue s states begin to legalize sports gambling and gambling operators set-up shop, allowing hundreds of thousands of people who had never placed a bet because of its limited access to now be able to do so. As fans begin to place legal bets on sporting events, there will be three types of fans who place bets: those who will never place a bet on a game involving their favorite team, those who will bet on games involving their favorite team but never against their favorite team, and those who will place bets on games involving and against their favorite team. This project explores how the modern sports fan will be impacted by the widespread legalization of sports gambling throughout the United States of America. As fans are able to place legal sports bets through their phones, computers, or at local sportsbooks and casinos, it will be interesting to see if the loyalty they have towards their favorite team remains as strong as ever or becomes divided between their favorite team and sports bets.
ContributorsGoldstein, Matthew (Author) / McIntosh, Daniel (Thesis director) / Eaton, John (Committee member) / WPC Graduate Programs (Contributor) / School of Accountancy (Contributor) / Department of Information Systems (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05