Barrett, The Honors College at Arizona State University proudly showcases the work of undergraduate honors students by sharing this collection exclusively with the ASU community.

Barrett accepts high performing, academically engaged undergraduate students and works with them in collaboration with all of the other academic units at Arizona State University. All Barrett students complete a thesis or creative project which is an opportunity to explore an intellectual interest and produce an original piece of scholarly research. The thesis or creative project is supervised and defended in front of a faculty committee. Students are able to engage with professors who are nationally recognized in their fields and committed to working with honors students. Completing a Barrett thesis or creative project is an opportunity for undergraduate honors students to contribute to the ASU academic community in a meaningful way.

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The rise in social media usage has sparked a new marketing strategy for brands and entrepreneurs known as influencing. Influencers use marketing tactics to persuade their social media followers to purchase a certain brand. For this thesis, we will be focusing on micro influencers who are defined as people that

The rise in social media usage has sparked a new marketing strategy for brands and entrepreneurs known as influencing. Influencers use marketing tactics to persuade their social media followers to purchase a certain brand. For this thesis, we will be focusing on micro influencers who are defined as people that began as a regular, everyday person and became known for their knowledge about some specialist niche with a range of 10,000-500,000 followers.
To conduct research, we developed a survey that was distributed and taken by students at Arizona State University. The goal of surveying college students was to understand how young people who regularly use social media are persuaded by micro-influencers. To gain more insight, we interviewed three local micro-influencers that we discovered through Instagram and research. The goal of these interviews was to discover tactics that micro-influencers use when posting to market sponsored products. Additionally, we hoped to uncover a pattern that micro-influencers use when building their social media following. Ultimately, we developed a six-step guide from our research that aspiring micro-influencers can follow to strategize their rise as a social media micro-influencer. We also discuss the social media app TikTok, which we believe will be heavily used by influencers and micro-influencers in the future.
ContributorsPangburn, Morgan Lane (Co-author) / Harazim, Genevieve (Co-author) / Eaton, John (Thesis director) / Ingram-Waters, Mary (Committee member) / Department of Psychology (Contributor) / School of Life Sciences (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
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Description

Our thesis focuses on sports medicine and specific rehabilitation techniques. It highlights the aspects of marketing and bioscience/health for these various sports medicine rehabilitation techniques. The several different rehab techniques we focused on were Scraping, Cupping, and Normatec, where we will highlighted how these are marketed, such as what they

Our thesis focuses on sports medicine and specific rehabilitation techniques. It highlights the aspects of marketing and bioscience/health for these various sports medicine rehabilitation techniques. The several different rehab techniques we focused on were Scraping, Cupping, and Normatec, where we will highlighted how these are marketed, such as what they are advertised to do, while researching the health benefits and results of the techniques, and if these techniques produce the best recovery effects, and are effective, for athletes.

ContributorsKeever, Tabitha (Author) / Weintraub, Lauren (Co-author) / Eaton, John (Thesis director) / Mokwa, Michael (Committee member) / Barrett, The Honors College (Contributor) / School of Life Sciences (Contributor)
Created2022-05
165053-Thumbnail Image.png
Description

Our thesis focuses on sports medicine and specific rehabilitation techniques. It highlights the aspects of marketing and bioscience/health for these various sports medicine rehabilitation techniques. The several different rehab techniques we focused on were Scraping, Cupping, and Normatec, where we will highlighted how these are marketed, such as what they

Our thesis focuses on sports medicine and specific rehabilitation techniques. It highlights the aspects of marketing and bioscience/health for these various sports medicine rehabilitation techniques. The several different rehab techniques we focused on were Scraping, Cupping, and Normatec, where we will highlighted how these are marketed, such as what they are advertised to do, while researching the health benefits and results of the techniques, and if these techniques produce the best recovery effects, and are effective, for athletes.

ContributorsKeever, Tabitha (Author) / Weintraub, Lauren (Co-author) / Eaton, John (Thesis director) / Mokwa, Michael (Committee member) / Barrett, The Honors College (Contributor) / School of Life Sciences (Contributor)
Created2022-05
Description
Our thesis focuses on sports medicine and specific rehabilitation techniques. It highlights the aspects of marketing and bioscience/health for these various sports medicine rehabilitation techniques. The several different rehab techniques we focused on were Scraping, Cupping, and Normatec, where we will highlighted how these are marketed, such as what they

Our thesis focuses on sports medicine and specific rehabilitation techniques. It highlights the aspects of marketing and bioscience/health for these various sports medicine rehabilitation techniques. The several different rehab techniques we focused on were Scraping, Cupping, and Normatec, where we will highlighted how these are marketed, such as what they are advertised to do, while researching the health benefits and results of the techniques, and if these techniques produce the best recovery effects, and are effective, for athletes.
ContributorsKeever, Tabitha (Author) / Weintraub, Lauren (Co-author) / Eaton, John (Thesis director) / Mokwa, Michael (Committee member) / Barrett, The Honors College (Contributor) / School of Life Sciences (Contributor) / School of Human Evolution & Social Change (Contributor) / Department of Psychology (Contributor)
Created2022-05