Barrett, The Honors College Thesis/Creative Project Collection
Barrett, The Honors College at Arizona State University proudly showcases the work of undergraduate honors students by sharing this collection exclusively with the ASU community.
Barrett accepts high performing, academically engaged undergraduate students and works with them in collaboration with all of the other academic units at Arizona State University. All Barrett students complete a thesis or creative project which is an opportunity to explore an intellectual interest and produce an original piece of scholarly research. The thesis or creative project is supervised and defended in front of a faculty committee. Students are able to engage with professors who are nationally recognized in their fields and committed to working with honors students. Completing a Barrett thesis or creative project is an opportunity for undergraduate honors students to contribute to the ASU academic community in a meaningful way.
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- Creators: Sandra Day O'Connor College of Law
Description
The goal of our project was to determine how to create the most marketable hockey team. To do this, consumer needs, team psychology, and financing were all researched and evaluated. With this information, a business plan was designed around the next NHL expansion team. Two surveys, one for marketing distributed to the general public, and one for team psychology distributed to current and former hockey players were created and sent out, while data for the financing aspect was collected by comparing data from other NHL teams and franchises from different sports. In terms of financials, this comes in lower than average ticket prices, a nice and expensive stadium, the ideal city to generate capital, and sufficient money spent on advertising. Our ticket prices of $140 is based on having a low enough price to generate lots of demand while high enough to make a profit. The $600 million stadium (which will be fully funded) will surely draw a significant crowd. Choosing Seattle as a city is the most ideal to meet these goals and lastly, in meeting with an NHL GM, we determined $4 million in yearly advertising costs as sufficient in creating the most marketable team. Throughout this whole process, we remained data focus. We focused on data from a customized marketing survey, organizational structures, salary cap, and attendance. What our marketing survey results showed us is that our potential fans wanted three characteristics in a hockey team: speed, intensity, and scoring. In looking at organizational structures teams that exemplified these characteristics had a heavy emphasis on development and scouting. So we built our organizational tree around those two ideals. We hired GM Mike Futa, a current director of player personnel for the L.A. Kings, and Head Coach Adam Oates, a current skills development coach for top players to bring those ideals to fruition. In constructing our team we replicated the rules set forth for the Vegas Knights' expansion draft and hypothesized a likely protected list based off of last years lists. As a result we were able to construct a team that statistically out performed the Vegas Knights draft numbers by double, in goals, assists, and points, while also beating them in PIM. Based off of these numbers and an analysis of how goals translate into game attendance we are confident that we have constructed a team that has the highest potential for marketability. For the team psychology area, when creating a roster and scouting players, some of our main findings were that it is important to pursue players who get along well with their teammates and coaching staff, are aggressive, are leaders on the team, and are vocal players who communicate effectively. We also recommended avoiding players who significantly portrayed any "pet-peeve" traits, with the most emphasis placed on "disrespectful toward teammates," and the least emphasis placed on "over-aggression." By following all of these recommendations, we believe the most marketable hockey team possible can be created.
ContributorsQuinn, Colin Christopher (Co-author) / Spigel, Carlos (Co-author) / Meyer, Matt (Co-author) / Eaton, John (Thesis director) / McIntosh, Daniel (Committee member) / Department of Marketing (Contributor) / Sandra Day O'Connor College of Law (Contributor) / Department of Management and Entrepreneurship (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
While developing and maintaining a connection between a brand and a customer has always been in the forefront of marketers' agendas, it has become an even more pressing goal as digital trends in marketing surface. Although the idea of using rewards to foster consumer-brand connection has been around for decades, marketers are still struggling to optimize the benefits. How can marketers use rewards to better connect with their customers? Are there certain types of rewards that are more effective than others? Are certain rewards more effective when being implemented under brands of a certain personality type? In a society that values connection and relationship, marketers cannot lose their ability to appreciate customers under digital constraints and to marketplace competition. Through a field study and scenario-based experiment, we explore how and why low conditional vs. high conditional rewards influence consumer-brand connection and the role brand personality plays.
ContributorsBauer, Madelaine Anne (Co-author) / Bryant, Kelly (Co-author) / Lisjak, Monika (Thesis director) / Samper, Adriana (Committee member) / Department of Finance (Contributor) / W.P. Carey School of Business (Contributor) / Department of Marketing (Contributor) / Sandra Day O'Connor College of Law (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
The biography of J.D. Manning tells the story of the first man drafted in the United States at the dawn of World War II. Growing up, he lived an ordinary, small-town life in Washburn, Wisconsin. However, due to a clerical error, by the time he was inducted into the military, J.D. had assumed a second identity. While listed under a different name throughout his military service, J.D. decided to turn the military into a career. He extended his service and went on to Officer Candidate School before serving in the war. Ultimately, J.D. died in the Battle of Cherbourg. His story outlines the importance of humanizing war at a time when statistics and numbers tend to impersonalize such a large, historical event. J.D.'s biography provides an understanding of how even the most ordinary, typical life of a drafted solider during WWII can produce an extraordinary story. J.D. was not special. He was but one death in a body count of over 400,000 American soldiers during the war. Yet, his story teaches us that one does not have to be special to be important. Every American soldier has made a contribution to our country, yet only a select few have ever had their stories told. This biography of J.D. will add one more story to the limited collection existing today.
ContributorsManning, Megan Holly (Author) / Longley, Kyle (Thesis director) / Miller, Keith (Committee member) / School of Historical, Philosophical and Religious Studies (Contributor) / Sandra Day O'Connor College of Law (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
The goal of this thesis project is to provide insight into the lives of Syrian refugees, asylum seekers, and migrants who have left Syria for the United States within the last 6 years, after the start of the conflict there. I have interviewed individuals who come from different regions of Syria, are members of different religious groups, and who have different opinions in regard to the conflict in Syria. One of the questions that I was most curious to ask and have answered was why America was selected as the final destination for their immigration. Along with their backstories from their time in Syria up until their arrival in the United States, I did research into the immigrants' acclimation process, and whether they feel that private organizations or that our government have helped them in that regard. I also collected data to see what the average amount of time to find a job and become self-sufficient in the United States is for these persons and their families. Although most educated Syrians know French, English, and Arabic, I was proven right in my hypothesis that many refugees have come to the United States knowing little, if any, English. Research was done into the programs that are offered to these people and their personal efforts to learn English were also documented. The primary purpose of this thesis was to find the economic and social effects of Syrian immigrants in the state of Arizona, and hopefully, on a larger scale. It was very challenging to get exact numbers on the amount of refugees and impossible to get specific details in regard to their economic impact on the economy. In order to get an approximation, I read David Card's research into the Mariel Boatlift, which documented the economic effects of Cuban immigrants on the Miami labor market, and Semih Tumen's work, titled, "The Economic Impact of Syrian Refugees on Host Countries: Quasi-Experimental Evidence from Turkey" which provides research-based analysis of the specific effects of Syrian refugees on the economy of Turkey. Conclusions for both the economic and social impact of Syrian refugees in the state of Arizona were made. Due to the current low numbers of Syrian refugees living in Arizona and the mentality that many of them possess, there is a net neutral economic impact. In regard to social impact, I was surprised to learn that the acclimation process for Syrian immigrants is relatively rapid, particularly when compared to other immigrant and refugee populations.
ContributorsGhazoul, John Anthony (Author) / Goegan, Brian (Thesis director) / Bonfiglio, Thomas (Committee member) / Department of Finance (Contributor) / Sandra Day O'Connor College of Law (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
Although the Leadership Scholarship Program has seen successful recruiting processes throughout changes in leadership of the program; the organization expressed a need for major overhaul to reevaluate the decisions of the process and to establish backing for those decisions. By asking current and alumni members of the program about what they would like to see in a future member of the program as well as which parts of the process they found most important, the qualities of a future member of the program could be established and weighted. The goals of the reevaluation were to help eliminate bias, discrepancies between applications with extremely different uncontrollable factors, define points of discrepancies, and establish organizational sustainability while achieving a 100% acceptance rate from offered students. Each of these goals was achieved through methods outlined in the LSP Selection Process Manual that was written as a result of this reevaluation. The manual also outlines ways to improve the process going forward.
ContributorsCassidy, Delilah R. (Author) / Kappes, Janelle (Thesis director) / Klinkner, Lara (Committee member) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / Department of Marketing (Contributor) / Sandra Day O'Connor College of Law (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
This paper details the regulations and the history behind the new federal mandatory GMO labeling law that was enacted in the United States on July 29, 2016. In addition, it will analyze a similar bill, House of Representatives Bill 1599, that was in committee (in the House and Senate) around the same time as this new law. Furthermore, this paper will discuss the reasons this new GMO labeling law is controversial, highlighting both the opposing and supporting arguments for the bill, and in turn analyzing the arguments behind both. This article will go into depth about the regulations of each of these bills, and will highlight the stark differences between the two, as well as analyze the possible affects we may see occur in U.S. law and corporate transparency as a result. Using foreign precedent as well as U.S. precedent, this paper will discuss whether the new GMO labeling law might be challenged in Court, and if so, whether or not the Courts would validate the law or hold it unconstitutional based on the Supremacy Clause, First Amendment Protection of Commercial Speech and the Commerce Clause.
ContributorsDel Giorno, Daniel Joseph (Author) / Marchant, Gary (Thesis director) / Cardineau, Guy (Committee member) / Sandra Day O'Connor College of Law (Contributor) / W.P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Understanding the Current State of Vaccination Coverage in Arizona Schools: A Correlational Analysis
Description
The purpose of this study was to investigate what correlations exist between the immunization and personal belief exemption (PBE) rates and selected characteristics of Arizona schools. The demographic information of a school's student body, the percentage of student who are on free or reduced lunch, the presence of a Title I program at the school, the median household income of the zip code the school resides in, and the presence of a school nurse were all compared with immunization and PBE rates. Using data provided by the Arizona Department of Health Services (AZDHS), the National Center for Education Statistics (NCES), and the United States Census Bureau, these factors were investigated for kindergarten and 6th grade students. It was found that a higher percentage of white students in a student body was correlated with an higher rate of PBE and a lower immunization rate for measles, mumps, and rubella (MMR), polio, and hepatitis B. A higher percentage of Hispanic students in a student body was correlated with a lower rate of PBE and a higher immunization rate for measles, mumps, rubella (MMR), polio, and hepatitis B. There was little to no correlation between the percentage of students on free or reduced lunch and immunization or PBE rates. A higher median household income was correlated with a higher rate of PBE in public and private schools. Additionally, the immunization rates at schools with a nurse were significantly higher and the rate of PBE was significantly lower than at schools without a nurse. Finally, schools with a Title I program had mean immunization rates that were significantly higher and a mean PBE rate that was significantly lower than schools that did not have a Title I program.
ContributorsSellers, Abigail Leigh (Author) / Hendrickson, Kirstin (Thesis director) / Lefler, Scott (Committee member) / School of International Letters and Cultures (Contributor) / School of Molecular Sciences (Contributor) / Sandra Day O'Connor College of Law (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
The world of role playing games, or RPGs, is a complex, ever changing balance of egos, luck, skill, and fun. It is "always on the verge of destruction… a movement between order and chaos” (Sicart 2014, 3). This paper looks at the creation and implementation of one basic Generic Universal Role Playing System (GURPS) story skeleton, and how five groups of five to seven players created five extremely diverse, rich stories. A jointly told story is the sum of the experiences and interactions of the storytellers. The Game Master creates an ever-evolving story based on their own ideas and characters, and influenced by the choices of the Player Characters. Likewise, the Player Characters react and adapt to scenarios given to them by the Game Master, steering the story in subtler, but no less influential ways. Both the Game Master and the Player Characters are influenced in their decisions by out of game rivalries and the interplay of the different roles each player takes on. My research sought to explore how and why a jointly told narrative changes from the original source material. What change agents are due to the power of the Game Master? How do PCs most effectively change their story? To what extent does the story depend on the out-of-game interactions that are shaped by the real world? In this paper I will argue that agônistic play or the lack thereof is the driving force behind joint storytelling due to both the conflict within one player between player and character, and the conflict inherent in bringing multiple overlapping but incongruous social realities together to create a separate shared social reality.
ContributorsAbraham, Rebecca (Author) / Loebenberg, Abby (Thesis director) / Ingram-Waters, Mary (Committee member) / Barrett, The Honors College (Contributor)
Created2018-05
Description
Since 2014, the legal marijuana industry has flourished in Colorado, the first state to ever legalize its recreational use in the United States. It is necessary to fully understand the economic impact of the implementation of the recreational system as well as the characteristics of the market for lawmakers, business owners, and voters to make educated decisions on future legislation. This report will delve into these matters in an objective manner to provide all the stakeholders in any present or future recreational marijuana market (users, business owners, legislators) with accurate information on the current state of the industry. Starting with an introduction of the history of marijuana in the United States, as well as the factors that led to its illegality, offers insight into the past and current laws currently impacting the recreational marijuana market in Colorado, with special emphasis on the state regulatory framework in place at this time. The analysis will include an in-depth examination of the current market forces at play in the recreational marijuana market, including technological, sociological, and economic factors, with a look at current business-level strategies for marijuana businesses and the threats arising from alcohol and tobacco, the drug's main substitutes. This report will explain the tax framework in place in Colorado, and investigate trends in market sales and tax revenues, including detailed statistics on the distribution of tax revenue throughout the state. A comprehensive analysis of the legislative issues the market faces, both in Colorado and across the country, will thoroughly indicate the major problems the industry must overcome in the future, or whether it can do so at all. These will include difficulties in the banking, taxation, insurance, and bankruptcy systems that marijuana-related businesses currently face.
ContributorsDosad, Jay (Author) / Goegan, Brian (Thesis director) / Foster, William (Committee member) / Sandra Day O'Connor College of Law (Contributor) / W.P. Carey School of Business (Contributor) / Department of Economics (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
A bicycle tour is an unusual thing, one that often defies the expectations of the first-time touring cyclist. In this report, the experience of touring cycling is examined in two parts: a narrative documenting the author's tour down the Pacific Coast, and a reflective work that examines the journey and the major themes which persist throughout. In examining the trip, two major dichotomies arose as themes. The first major dichotomy is found in the expectation of a solitary experience for one who is touring solo. In reality, tours are often built on the goodwill of others in the cycling community. On this particular tour, a website called Warmshowers was central to this point. By offering lodging to tired touring cyclists who would otherwise camp alone, this website serves to bring the cycling community together, and allows for connections that would otherwise never exist to be formed. However, it is true that much of a solo tour is, in fact, spent in solitude. This allows a cyclist long periods for self-reflection and meditation, an opportunity to strengthen one's connection with oneself and the natural world around them. The second is a contrast between the planning that goes into embarking on a long trip and the entropy and randomness that inevitably causes the experience to wildly differ from said plan. When the unexpected occurs, there are two options: to reject the unknown and cling to the framework one sets out for themselves, or to embrace the unexpected and see where it takes you. Often, diverting from the plan can allow for new and exciting experiences. However, there is also value to the framework and stability afforded by adhering to a plan. Through these experiences and more, a bicycle tour changes the way one looks at the world.
ContributorsReid, Evan Calderwood (Author) / Fette, Donald (Thesis director) / Loebenberg, Abby (Committee member) / Electrical Engineering Program (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05