Barrett

Barrett, The Honors College at Arizona State University proudly showcases the work of undergraduate honors students by sharing this collection exclusively with the ASU community.

Barrett accepts high performing, academically engaged undergraduate students and works with them in collaboration with all of the other academic units at Arizona State University. All Barrett students complete a thesis or creative project which is an opportunity to explore an intellectual interest and produce an original piece of scholarly research. The thesis or creative project is supervised and defended in front of a faculty committee. Students are able to engage with professors who are nationally recognized in their fields and committed to working with honors students. Completing a Barrett thesis or creative project is an opportunity for undergraduate honors students to contribute to the ASU academic community in a meaningful way.

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The Impact of Social Media: Revolutionary Changes in Sports Marketing

Description
The sports industry is unlike any other in that it connects individuals and consumers from destinations around the world with one common interest. That commonality can be as specific as a favorite player, team, league, or sport. All in all, it bands together entire communities with their passion for the…

The sports industry is unlike any other in that it connects individuals and consumers from destinations around the world with one common interest. That commonality can be as specific as a favorite player, team, league, or sport. All in all, it bands together entire communities with their passion for the game. American sports leagues such as the National Football League, National Hockey League, Major League Baseball, National Basketball Association, and many more, have all revolutionized the way that businesses view marketing though a user friendly, interactive, marketing tool with a universal reach.
ContributorsMarker, Sierra Kamalani Akiko (Author) / Eaton, John (Thesis director) / Lee, Christopher (Committee member) / Department of Management and Entrepreneurship (Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
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The Story of You: It's Not What You Know, It's Who You Know

Description
The purpose of this thesis is to analyze the various paths that college students have taken to get a job in their desired field after graduation. Many factors go into preparing a student for the post-graduation job market and this thesis investigates this topic through the lens of post-graduates and…

The purpose of this thesis is to analyze the various paths that college students have taken to get a job in their desired field after graduation. Many factors go into preparing a student for the post-graduation job market and this thesis investigates this topic through the lens of post-graduates and job recruiters. This thesis begins by giving a brief overview of how the application process has changed within the last ten years, and where it is headed in the future. Our motivation for this research came from the lack of transparency in the application process. We hypothesized that a student's undergraduate experience and connections were the key to getting a job within their desired career path. Through interviews and research from graduated students and recruiters, our hypothesis was proved accurate. There is currently a big disconnect between what students believe is important and what recruiters are looking for in potential employees. The main purpose of this thesis is to try and bridge that gap. Students often lack confidence and struggle to understand what is important when applying for jobs post-graduation. With this data, we hope to outline crucial steps that need to be taken and make students feel more prepared as they enter the professional world. We have included personal stories that highlight the variety of successful paths that can be taken to starting a career. Interviewees advised students not to get discouraged while applying, push for what you want and prove your potential to recruiters. The goal of this thesis is to give undergraduate college students hope as they go through the application process in finding the right career path for them.
ContributorsHurley, Sydney (Co-author) / Brown, Paige (Co-author) / Thompson, Elise (Co-author) / Eaton, John (Thesis director) / Lee, Christopher (Committee member) / Department of Marketing (Contributor, Contributor) / Barrett, The Honors College (Contributor)
Created2020-05