Barrett, The Honors College at Arizona State University proudly showcases the work of undergraduate honors students by sharing this collection exclusively with the ASU community.

Barrett accepts high performing, academically engaged undergraduate students and works with them in collaboration with all of the other academic units at Arizona State University. All Barrett students complete a thesis or creative project which is an opportunity to explore an intellectual interest and produce an original piece of scholarly research. The thesis or creative project is supervised and defended in front of a faculty committee. Students are able to engage with professors who are nationally recognized in their fields and committed to working with honors students. Completing a Barrett thesis or creative project is an opportunity for undergraduate honors students to contribute to the ASU academic community in a meaningful way.

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A look at how the Vietnam War influenced immigrant and first-generation children's perception of culture. This thesis focuses on Vietnamese-American immigration as a whole, and on subjects on the American west coast. Interviews were conducted with eleven subjects to examine the most profound influences on culture and how native culture

A look at how the Vietnam War influenced immigrant and first-generation children's perception of culture. This thesis focuses on Vietnamese-American immigration as a whole, and on subjects on the American west coast. Interviews were conducted with eleven subjects to examine the most profound influences on culture and how native culture is passed on through the generations. Focuses include cultural identity, cultural inheritance, prominent native and adoptive cultural values, and culture as affected by adversity.
ContributorsTran, Yvana (Author) / Loebenberg, Abby (Thesis director) / Suk, Mina (Committee member) / Barrett, The Honors College (Contributor)
Created2017-05
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Description
The world of role playing games, or RPGs, is a complex, ever changing balance of egos, luck, skill, and fun. It is "always on the verge of destruction… a movement between order and chaos” (Sicart 2014, 3). This paper looks at the creation and implementation of one basic Generic Universal

The world of role playing games, or RPGs, is a complex, ever changing balance of egos, luck, skill, and fun. It is "always on the verge of destruction… a movement between order and chaos” (Sicart 2014, 3). This paper looks at the creation and implementation of one basic Generic Universal Role Playing System (GURPS) story skeleton, and how five groups of five to seven players created five extremely diverse, rich stories. A jointly told story is the sum of the experiences and interactions of the storytellers. The Game Master creates an ever-evolving story based on their own ideas and characters, and influenced by the choices of the Player Characters. Likewise, the Player Characters react and adapt to scenarios given to them by the Game Master, steering the story in subtler, but no less influential ways. Both the Game Master and the Player Characters are influenced in their decisions by out of game rivalries and the interplay of the different roles each player takes on. My research sought to explore how and why a jointly told narrative changes from the original source material. What change agents are due to the power of the Game Master? How do PCs most effectively change their story? To what extent does the story depend on the out-of-game interactions that are shaped by the real world? In this paper I will argue that agônistic play or the lack thereof is the driving force behind joint storytelling due to both the conflict within one player between player and character, and the conflict inherent in bringing multiple overlapping but incongruous social realities together to create a separate shared social reality.
ContributorsAbraham, Rebecca (Author) / Loebenberg, Abby (Thesis director) / Ingram-Waters, Mary (Committee member) / Barrett, The Honors College (Contributor)
Created2018-05
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Description
The sport of football has become one of the most widely loved and watched sports in the United States. Fans of football are extremely dedicated to the sport and form very personal, emotional attachments to teams within the National Football League. Through studying these fans, three main analysis topics will

The sport of football has become one of the most widely loved and watched sports in the United States. Fans of football are extremely dedicated to the sport and form very personal, emotional attachments to teams within the National Football League. Through studying these fans, three main analysis topics will be addressed in this thesis: the established fan knowledge that creates rules within the fandom on how a fan participates and the exceptions to those rules, the need that fan's who do not fit into the normative patterns of the fandom feel to explain their motivations, and the degree of fanship that can be measured through a fan's explanation for their deviant behavior. For this fandom analysis, two sets of data will be referenced throughout the discussion. The first is anecdotal data pulled from various reddit threads on the personal experiences of each fan as well as some opinion sharing about the National Football League fandom. The second set of data is primary data that I have compiled via a survey. The established fan knowledge within this fandom is two fold: First, fans choose their team for a specific reason (usually based off of the team their parent's are a fan of or the state they grew up in), which typically takes place by age twelve. Secondly, once a fan chooses a team, they should stick with that team through their entire fanship. This second piece of fan knowledge is the most important rule within the fandom. This idea of loyalty is what guides fan participation. Identifying this rule led me to my main question about this fandom \u2014 if fans are so dedicated to their chosen team, what does it mean when someone switches to a new team. I feel that this breaking of a bond that seems so personal to fans is important and should be researched. This brought me to researching these fans that have switched teams, learning why, as well as what this group of fans can say about the National Football League fandom as a whole.
ContributorsGutierrez, Brooke Kathleen (Author) / Eaton, John (Thesis director) / Lee, Christopher (Committee member) / W. P. Carey School of Business (Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2017-05
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Description
Operation Toothbrush is an initiative established to combat the oral healthcare disparity within young children who reside in Arizona. By working with elementary and preschool children, the project educated them and their families about the importance of oral hygiene in informative and intuitive manner. The project incorporated the help of

Operation Toothbrush is an initiative established to combat the oral healthcare disparity within young children who reside in Arizona. By working with elementary and preschool children, the project educated them and their families about the importance of oral hygiene in informative and intuitive manner. The project incorporated the help of Pre-Dental volunteers, dental practices, and the Woodside Grant to obtain the supplies, information, and assistance necessary to conduct the initiative.
ContributorsTsiperfal, Nathan (Co-author) / Mansukhani, Kunal (Co-author) / Virdee, Gitika (Co-author) / Loebenberg, Abby (Thesis director) / Ostling, Michael (Committee member) / School of Life Sciences (Contributor) / School of Human Evolution and Social Change (Contributor) / W. P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2017-05
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Description
Traditions come about in a variety of ways varying from school to school and sport to sport. Fans in the NCAA have the most connection to their team’s traditions when they follow one or multiple dimensions of the P.A.T.H. framework. Traditions that are Passionate, Authentic, Tribal, and Historical help fans

Traditions come about in a variety of ways varying from school to school and sport to sport. Fans in the NCAA have the most connection to their team’s traditions when they follow one or multiple dimensions of the P.A.T.H. framework. Traditions that are Passionate, Authentic, Tribal, and Historical help fans have a sacred, emotional bond between themselves and their favorite team. Most of the time, this bond makes people behave in a way that they do not normally. The best traditions create an atmosphere that allows someone to come back decades later and feel like they never left. When fans feel strongly toward the tradition, it creates a passion unlike any other. The fans will go through great lengths to keep the tradition happening. When a tradition comes about organically and is not forced on the fanbase, it follows the authentic dimension. Fanbases will not be willing to keep a tradition going if they feel like it was manufactured; it needs to be something that they want to do. The tribal dimension is created by the desire people have to be a part of a group because of a shared belief. People have a need to fit in and belong, so if a tradition is able to create this feeling, it will be more likely to stick. The historical dimension explains itself; a tradition that has been around for many years has a much better chance of being around for years to come because of the history associated with it. Traditions that encompass one or all of the dimensions of P.A.T.H. have a better chance of sticking and becoming a tradition that is recognized nationally. Traditions should eventually become something that completes the game day experience. At the end of the day, people will not remember exact plays that happened, but they will remember the experiences they shared with everyone else in the stands.
ContributorsWeller, Allison Jo (Author) / Eaton, John (Thesis director) / Lee, Christopher (Committee member) / Department of Management and Entrepreneurship (Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
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Description
The America's Cup is the preeminent international sailing competition. Since the cup was first awarded to the United States in 1851 for winning a race around the Isle of Wight in England, it has been up for perpetual international competition. The purpose of this project is to assess the marketing

The America's Cup is the preeminent international sailing competition. Since the cup was first awarded to the United States in 1851 for winning a race around the Isle of Wight in England, it has been up for perpetual international competition. The purpose of this project is to assess the marketing strategies implemented for the 35th America's Cup which took place in Bermuda in June of 2017. Through qualitative and quantitative research I discovered the strengths and weaknesses of the current marketing strategies in addition to identifying opportunities for future Cups. While attending the 35th America's Cup in Bermuda I was able to conduct long interviews with several c-level executives of the America's Cup Event Authority as well as conduct a survey with attendees of the Cup. Analysis of this data allowed me to determine effective consumer awareness practices, ideal consumer involvement techniques, experience design, optimal marketing tactics, and strategic branding. I was also able to identify critical goals that the current Event Authority Management have set that embody their vision for future America's Cups. The ultimate objective of this research is to propose marketing strategies that will expand the influence of the America's Cup and transform it into an iconic and widely known sporting event in the United States. In previous years there has been very limited marketing invested in building awareness for the America's Cup so I plan to identify components that have brought them success in the past and then recommend new strategies and tactics that will successfully build awareness and increase viewership. These elements will then be able to be integrated into a marketing strategy and experience model for future America's Cups.
ContributorsHeisler, Alexandra Morgan (Author) / Gray, Nancy (Thesis director) / Lee, Christopher (Committee member) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
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Description
The purpose of this thesis project is to situate emotional knowledge of conventional and alternative menstrual products within cultural processes that construct menstrual shame and taboo. This study employs both quantitative and qualitative research methods - a survey distributed via snowball recruitment and an age-selected follow-up oral interview- to analyze

The purpose of this thesis project is to situate emotional knowledge of conventional and alternative menstrual products within cultural processes that construct menstrual shame and taboo. This study employs both quantitative and qualitative research methods - a survey distributed via snowball recruitment and an age-selected follow-up oral interview- to analyze emotions associated with specific menstrual products. I find that fear and disgust are the two most significant emotions to influence menstrual product choice - fear associated predominantly with penetrative internal products and disgust associated with external products that do not sufficiently contain the chaotic flow of menstrual blood. Ultimately, I argue that menstrual disgust and shame born from the construction of the menstruating female body as anarchic, threatening, and inferior to the male body permeates the daily lives of women through their relationships to and emotions towards menstrual products, their periods, and their bodies in general. I discuss how these relationships are modulated throughout the lifecycle by approaches to formal menstrual education approaches that instill shame and disgust, as well as the embodied experiences of pregnancy and birth. I also discuss implications for activist approaches to menstrual education and present the issue of menstrual suppression via birth control.
ContributorsMurray, Sarah Anne (Author) / Loebenberg, Abby (Thesis director) / Graff, Sarah (Thesis director) / Stoff, Laurie (Committee member) / School of Life Sciences (Contributor) / School of Social Transformation (Contributor) / Barrett, The Honors College (Contributor)
Created2018-12
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Description
In the wide world of sports, not all fan bases are created equally—especially in the NBA. Differences in factors like tradition, history, team performance amongst teams make each fan base distinctly unique. This paper will analyze how team performance effects one component of fan behavior: home game attendance. Using win-loss

In the wide world of sports, not all fan bases are created equally—especially in the NBA. Differences in factors like tradition, history, team performance amongst teams make each fan base distinctly unique. This paper will analyze how team performance effects one component of fan behavior: home game attendance. Using win-loss data and home game attendance data for each NBA team from 2001 to 2017, I will construct statistical models to estimate how great of an impact team performance has on each team’s home game attendance. I expect each team’s fan base to respond differently to changes in their team’s win-loss record. This paper will also attempt to quantify other facts that impact attendance at NBA games, including year-to-year changes in team salary expenditures, regional income, and the number of star players playing for the team. Finally, this paper will explore the factors that affect home game attendance for specific games within a given season—things like weather, strength of opponent, and win streaks. Ultimately, the goal of this paper will be to provide NBA business analysts with resources to more precisely anticipate their team’s home game attendance. The ability to understand what motivates the behavior of a fan base is invaluable in creating a marketing strategy that drives fans to the arena. This paper will help to identify teams that are most susceptible to significant fluctuations in attendance and outline alternative strategies to positioning their product offering effectively to fans.
ContributorsSloan, Jacob Marlow (Author) / Lee, Christopher (Thesis director) / Eaton, John (Committee member) / Department of Marketing (Contributor) / Department of Information Systems (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
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Familiar Places: Ghosts of a Memory is a thesis exhibition, presented in Gallery 100 in Tempe, AZ, accompanied by a written investigation into the function of photography in the home and art. This project is a diaristic photographic record including images of myself, my family, my environment, and mementos or

Familiar Places: Ghosts of a Memory is a thesis exhibition, presented in Gallery 100 in Tempe, AZ, accompanied by a written investigation into the function of photography in the home and art. This project is a diaristic photographic record including images of myself, my family, my environment, and mementos or objects that embody family history. I am interested in what we hold onto to keep memories and create our "home". I moved frequently growing up so my sense of home became firmly grounded in family, tradition, and the things we kept close, making home a practiced space not a place. This thesis project explores how material culture, including photographs, is used in creating the space of the home. Questions regarding the nature of the photograph as a memory keeping device or memory trigger is investigated to understand their usefulness and accuracy to the memory. A deeper examination of the difference between an artist's photograph of family and home versus the family photograph is discussed and presented by utilizing installations in the exhibition. The photographs can be seen at www.gwendolynanne.com
ContributorsDavies, Gwendolyn Anne (Author) / Smith, Stephen Mark (Thesis director) / Danh, Binh (Committee member) / Loebenberg, Abby (Committee member) / School of Art (Contributor) / Barrett, The Honors College (Contributor)
Created2015-12
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This ethnographic study explores the music festival phenomenon in the context of the Austin City Limits music festival, held in Austin, Texas with a total attendance of over 450,000 people annually. Using Glaser and Strauss' grounded theory method (1967), central questions concerning structure, community identity, sustainable consumption, and waste were

This ethnographic study explores the music festival phenomenon in the context of the Austin City Limits music festival, held in Austin, Texas with a total attendance of over 450,000 people annually. Using Glaser and Strauss' grounded theory method (1967), central questions concerning structure, community identity, sustainable consumption, and waste were generated from the ethnography. These topics were analyzed with supporting theory in cultural anthropology, sociology, and sustainability. The findings are the basis for our "local-washing" theory, suggesting that localness is utilized to create a sense of authenticity. It is our shared conclusion that local-washing is a prevalent phenomenon at the modern music festival and presents the impact of commercialization on the public sphere. The research conducted includes collecting ethnographic fieldnotes pertaining to festival-goers behaviors that we observed at the festival as well as an investigation of the waste at the festival. By attending the Austin City Limits music festival and utilizing the ethnographic research method, we gained a deeper understanding of what motivates and bonds people in the unique context of the music festival. Through this we found basis for an analysis of the sustainable consumption of food and beverages at the festival as well as waste behaviors and theories behind them including the idea of waste having an absent presence in society.
ContributorsWrobel, Aleksandra (Co-author) / Masri, Lena (Co-author) / Loebenberg, Abby (Thesis director) / Graff, Sarah (Committee member) / W. P. Carey School of Business (Contributor) / School of Life Sciences (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05