Barrett, The Honors College Thesis/Creative Project Collection
Barrett, The Honors College at Arizona State University proudly showcases the work of undergraduate honors students by sharing this collection exclusively with the ASU community.
Barrett accepts high performing, academically engaged undergraduate students and works with them in collaboration with all of the other academic units at Arizona State University. All Barrett students complete a thesis or creative project which is an opportunity to explore an intellectual interest and produce an original piece of scholarly research. The thesis or creative project is supervised and defended in front of a faculty committee. Students are able to engage with professors who are nationally recognized in their fields and committed to working with honors students. Completing a Barrett thesis or creative project is an opportunity for undergraduate honors students to contribute to the ASU academic community in a meaningful way.
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- Creators: Martin, Thomas
Description
The advertising agency, in its variety of forms, is one of the most powerful forces in the modern world. Its products are seen globally through various multimedia outlets and they strongly impact culture and economy. Since its conception in 1843 by Volney Palmer, the advertising agency has evolved into the recognizable—and unrecognizable—firms scattered around the world today. In the United States alone, there are roughly 13.4 thousand agencies, many of which also have branches in other countries. The evolution of the modern advertising agency coincided with, and even preceded, some of the major inflection points in history. Understanding how and why changes in advertising agencies affected these inflection points provides a glimpse of understanding into the relationship between advertising, business, and societal values.
In the pages ahead we will explore the future of the advertising industry. We will analyze our research to uncover the underlying trends pointing towards what is to come and work to apply those explanations to our understanding of advertising in the future.
In the pages ahead we will explore the future of the advertising industry. We will analyze our research to uncover the underlying trends pointing towards what is to come and work to apply those explanations to our understanding of advertising in the future.
ContributorsHarris, Chase (Co-author) / Potthoff, Zachary (Co-author) / Gray, Nancy (Thesis director) / Samper, Adriana (Committee member) / Department of Information Systems (Contributor) / Department of Marketing (Contributor) / Herberger Institute for Design and the Arts (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
This paper explores how changing the color of chocolate can affect its perceived taste. While color psychology and its effects on food industry marketing are widely studied, this experiment focuses on blue, red, green, and purple striped chocolates. The study conducted for this paper focuses on these four colors based on their utilization in previously conducted experiments. Each color of chocolate involved 25 participants, for a total of 100 total individuals, who each taste tested one piece and immediately filled out a survey. The survey asked demographic questions, colored chocolate preferences, and questions ranking the chocolate's appeal. While the outcome showed that blue, green, red, and purple was indeed the order of appealing colors, the study results indicate the participants' color preferences did not affect their perceived taste of the chocolate they sampled. Rather, their preference was based on experiences they associated with the color of the chocolate they tasted.
ContributorsChan, Sydney (Author) / Gray, Nancy (Thesis director) / Giard, Jacques (Committee member) / Barrett, The Honors College (Contributor)
Created2018-05
Description
Health and fast food are seemingly on two opposite ends of the spectrum, yet healthy fast food is quickly growing in popularity. As many fast food brands are adjusting their menu to accommodate to this trend, this study explores how health claims used in fast food advertising affect college students' perceptions of health and their likelihood to purchase healthy fast food products. To test this, a survey gathered quantitative data to assess student's perceptions of health and fast food, as well as qualitative data of when eating healthy is appealing and unappealing. An ad manipulation was employed to test student's likelihood to purchase the product shown in the ad. Though the study did not yield significant results, the results collected indicate that health claims may not be enough to influence someone to purchase, but that taste is of student's highest priority when making food purchase decisions. Thus, the study opens the door for future research in this realm of health and fast food, and concludes with recommendations for both marketers and future researchers.
ContributorsMigray, Emilee Catherine (Author) / Gray, Nancy (Thesis director) / Samper, Adriana (Committee member) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
Women dominate in terms of purchasing power and spending. They hold 60 percent of all US personal income, and those aged 50 years or older have a combined net worth of approximately $19 trillion. Of this group, women between 50 and 70 years old, in particular, are the biggest spenders (Barmann, 2014). More important than their spending power, however, is how satisfied (or dissatisfied) they are with their current purchases. Though women make 85 percent of all consumer purchases, 91 percent of women say, "...advertisers don't understand them," (Barmann, 2014). This makes sense, considering that 50 percent of the products marketed to men are actually purchased by women (Barmann, 2014). Successfully targeting women, especially Baby Boomers (women between 52 and 70 years old), would be a lucrative endeavor, and to better understand the unmet needs of that demographic, exploratory research was needed. In-depth interviews of Baby Boomer women reveals a problem that \u2014 even on a macro level \u2014 has gone unresolved, and has perhaps worsened, throughout written history: the Generation Gap (Bengtson, 1970). To illustrate the depth of the problem, there exist starkly different impressions of younger generations, namely Millennials (born between 1980 and 1995). According to The New Generation Gap by Neil Howe and William Strauss (1992), Baby Boomers view Millennials as unintelligent, entitled "pleasure beasts." In Millennials Rising, also by Howe and Strauss (2000), Millennials are characterized as a generation that is, "...beginning to manifest a wide array of positive social habits that older Americans no longer associate with youth, including a new focus on teamwork, achievement, modesty, and good conduct." These contradictory opinions further support the substantial misunderstanding between generations that surfaced during in-depth interviews. Using the results of in-depth interviews and follow-up questions for idea validation, this thesis presents a potential method for "closing the gap." The goal of this business offering is not to homogenize older and younger generations of women; the goal is to cultivate empathy and connection \u2014 Intergenerational Cohesion \u2014 between them.
ContributorsSeefus, Cole Hawk Gillette (Author) / Gray, Nancy (Thesis director) / Giard, Jacques (Committee member) / Department of Management (Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
There are problems in the breeding practices of miniature horses. This study seeks to determine the source of these detrimental outcomes based on an evaluation of primary attributes selected for by breeders and the lack of genetic information and understanding of these attributes. In order to do this a program model was created to test the effects of selection criteria on breeder behavior and the resultant foals of these crosses. Moving forwards this program will evolve into a database of the equine genome for different horses. This will allow breeders to input their horses and do faux crosses in order to decrease the incidence of negative and detrimental outcomes.
ContributorsDavis, Marissa Lynn (Author) / Oberle, Eric (Thesis director) / Martin, Thomas (Committee member) / College of Letters and Sciences (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
This thesis discusses the creation of a new brand of wine. We noticed new trends in packaging and wine labels from different wine producers, and decided to take a deeper look into the current state of the wine industry. We found millennials are growing consumers of wine, and being part of the millennial generation ourselves, we decided our own personal insight could be used in our research efforts to come up with a new concept for wine. Through primary and secondary research, we were able to find relevant trends in the wine industry in regards to millennials. The focus was to create a unique marketing plan for a new wine brand concept that would eventually be sold to an established winery or wine distributor. Key questions we wanted to answer with our primary and secondary research included: What consumer segment in the wine industry is the most attractive to enter? What are the current trends in regards to wine within this consumer segment? What are this consumer segment's preferences for branding in the wine industry? What are this segment's habits in regards to drinking at social occasions? Are there social constructs in regards to what container wine can be served in? What is the ideal container to pursue other than the standard wine bottle for this consumer segment? This paper aims to find related research to support our idea of creating a new brand of wine. We will discuss the background and related readings that we used to create our target market and branding idea, the methodology in which we conducted our surveys, and analyze the data from these surveys in order to finally conclude with our thesis recommendations for how to proceed with a marketing plan.
ContributorsSeeley, Carissa (Co-author) / Haagen, Jenna (Co-author) / St. Peter, Katie (Co-author) / Gray, Nancy (Thesis director) / Eaton, Kathryn (Committee member) / Department of Supply Chain Management (Contributor) / Department of Marketing (Contributor) / Department of Management (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
The 1878 Treaty of Berlin sought to address the issue of minority rights in order to stabilize the interests of the Great Powers and the international order; however, in their formulation of a treaty intended to save the imperial component of the system, the European imperial powers not only gave one of their official acknowledgments to nationalist principles, but articulated a critique of the existing notion of state protection for ethnic minorities. This tentative but landmark modification of the imperial model of legitimacy suggested Europe or the world could consist of a host of sovereign nations. In so doing, it recognized the political, and ideological changes that nationalism demanded, changes that would reshape how national groups organize politically, culturally, and militarily. The logic of nationalism demanded that new boundaries, conceived on national lines be drawn, and they were drawn, both within the Austro-Hungarian and Ottoman Empires. The Treaty of Berlin led to the formation of Greater Bulgaria and Albania, and these new nationalities formed a initial answer to the European question of minority groups. The Treaty of Berlin is useful to examine in relation to its better-known and much more radical offspring, the Treaty of Versailles. Differences in the approach of either treaty provide a study in the lasting effects of soft power to resolve international conflict. The Great Powers met in Berlin to address a developing crisis in an attempt to avoid a destabilizing regional conflict through diplomatic and legal means, whereas the Paris Peace Conference met at Versailles to develop new order across Europe in the wake of the Great War. The Treaty of Versailles, sharply chiding the Central Powers as it promulgated a victor's peace, hoped to prevent future war by placing economic burdens on Germany. While the conference at Paris acknowledged the minority position, the overwhelming legal focus went to addressing developing nations and nationalisms in a way that was consistent with the beliefs of old imperial rule. The earlier Treaty of Berlin's relative emphasis on minority questions as logically antecedent to the disposition of nationalism becomes of highest significance in retrospect. It is this focused approach to addressing developing nationalism that makes the Treaty of Berlin an important point of discussion. It provides a precedent for how questions of minority rights should be addressed, and where it falls short of an answer on how conflict might be prevented, it explores how the tensions within the international system can exacerbate one another, as they did in the breakdown of diplomacy and law that to the First World War . This thesis aims to address how the triumph of nationalism as a model of state legitimacy almost immediately gave rise to the question of legal protection of minorities. The minority question only became more urgent as nationalists developed policies that practiced first passive, and then active exclusion of minority groups. While nationalism's relation to democratic rule seemed to solve the problems of representative government, it quickly forced the question of how legitimate representation was determined. Shifting notions of political legitimacy, unworkable empires, and heightened international rivalry formed a widening spiral of crisis that eclipsed the minority question, but this thesis supports the belief that the centrifugal force of conflict came out of the avoidance of addressing minority rights completely. Attempts were made through the twentieth century to mitigate conflict between people groups, but many failed to produce fully developed solutions, while many others favored the status quo, seemingly hoping that the question would answer itself. A study of the early history of the minority rights question helps us understand the national question in the old-new light of the international order and questions of international law. Given the conflicts that have arisen out of the relations between nations and the question of minority rights, the minority question is present in much of today's thinking about human rights and the maintenance of international order. Understanding the origins of minority rights and the factors considered in the early negotiations set to address the problem helps develop a deeper understanding of the of the interactions between nations and people today.
ContributorsGobble, Tyler Scott (Author) / Oberle, Eric (Thesis director) / Martin, Thomas (Committee member) / Aviation Programs (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
It goes without saying that marriage, and the concept of two people staying together for the rest of their lives, is not easy. In today's society, divorce is something that is becoming more and more prominent among people. However, despite the divorce phenomenon there are still success stories of couples who last and manage to stick together despite the odds. It is difficult to measure the "successfulness" of any marriage due to the fact that so many different elements comprise them. However, there are endless assessments available to be used as tools for attempting measurement of success. A majority of them are related to measuring relationship quality in terms of individual satisfaction by focusing on each individual's happiness within the relationship. Obviously, every marriage is different and there are many things that can impact a couple's' likeliness to stay together such as the general circumstances surrounding their union and each partner's willingness to persevere. For instance, there are a variety of different factors that influence the overall success of marriages within and surrounding the United States Military. Such as physical proximity, frequency of communication, and a mutual desire to make the relationship work. Cultivating a relationship in which one partner is a service member and one partner is a civilian is stressful for both people involved. Specifically, the intense stress couples experience associated with deployment can often cause severe problems such as depression and anxiety that may lead to divorce or mental health problems later on down the road. Stressors specifically related to the deployment cycle can contribute to depression among both service members and their spouses. Most of these families face unique stressors through the course of military service and deployments, including frequent relocations and recon�gurations of the family system, ambiguous loss and fear for a loved one's safety, and high levels of stress and/or dysfunction among family members (Flake, Davis, Johnson, & Middleton, 2009; Huebner, Mancini, Wilcox, Grass, & Grass, 2007) Separation , unpredictable duty hours, and single parenting (parenting while the veteran is away either being deployed or on training courses) are just a few of the stressors that face partners of veterans on a regular basis (Padden, Connors & Agazio, 2011). Dr. John Gottman, the executive director of the Relationship Research Institute. has conducted extensive research regarding marital stability and divorce prediction on thousands of couples over the last forty years of his career. Using video cameras, heart monitors, and other biofeedback equipment, he and his colleagues have screened interviewed and tracked what couples experience during moments of conflict and closeness. Over the span of the last forty years, Dr. Gottman has created a theory he calls "The Four Horsemen of the Apocalypse". In the New Testament, the Four Horsemen of the Apocalypse are a metaphor marking the beginning of end times. Dr. Gottman's Four Horsemen on the other hand, are a metaphor marking the beginning of the demise of a marriage. The horsemen include criticism, contempt, defensiveness, and stonewalling. They are communication styles among couples that Dr. Gottman says can predict the end of a relationship. This notion holds true especially in the implication of military relationships. Focusing on the predictors of divorce, and inspecting the elements of these relationships in which the military is a condition of the union, discoveries can be made as to what makes these military relationships more difficult. An examination through the lens of Dr. Gottman's horsemen of the circumstances surrounding these unions in which deployment physically separates the two partners demonstrates how deployment in and of itself can cause couples to encompass each of the horsemen and eventually push them towards divorce. Throughout the course of this paper, the different elements that embody each of the four horsemen will be examined and analyzed as they pertain to the deployment process. Upon completion of the examination of these different factors, it can be suggested that deployment in its nature becomes the harbinger of the apocalypse. By encompassing all the different aspects of the first four original horsemen, and pushing military couples towards the behaviors that lead in the direction of divorce, deployment in and of itself can be thought of as predecessor, or harbinger of the apocalypse.
ContributorsSerdy, Taylor B (Author) / Martin, Thomas (Thesis director) / Mowzoon, Nura (Committee member) / W. P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2017-05
Description
Dressler Makes Things (DMT), as a thesis project, explores the viability of DMT as a monetized blog. DMT is a life improvement blog with a focus on cooking. Its blog niche sits between nostalgic, sensory food blogs and professional, actionable life improvement blogs. Because blogs that bridge this gap are rare, DMT aims to fill this need by making cooking easy, affordable, and attainable for anyone, but particularly females in their early twenties. This thesis explores marketing topics like brand, blog niche, unique value proposition, current viewers, and user personas, as well as information about the current blogging environment and an analysis of relevant competitors. It also develops marketing objectives for DMT, as well as positioning, conversion, referral, content promotion, and partnership strategies to reach these goals. Finally, it discusses distribution, pricing, and promotional tactics, as well as an operational plan and financial projections.
ContributorsParsons, Dressler Eileen (Author) / Gray, Nancy (Thesis director) / Bitter, Gary (Committee member) / School of Art (Contributor) / Department of Marketing (Contributor) / W. P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
Leonardo's anatomical studies of the heart demonstrate the dependency of form and function on one another and that their combined activity leads to a comprehensive understanding of the cardiovascular system. While Leonardo was able to make incredible deductions regarding the heart's anatomy and physiology through the concepts of form and function, it is evident that his preconceptions hindered him from realizing the full scope of his individual findings. In this paper, I will evaluate the perception of anatomy, the manner in which anatomical knowledge was acquired, and the resultant traditional understanding of the cardiovascular system during Leonardo's lifetime. Leonardo's drawings of the heart will then be analyzed to determine what conclusions he was able to make regarding the heart's anatomy and physiology. Finally, I will compare Leonardo's findings to the modern understanding of the cardiovascular system. Because Leonardo's anatomical studies were hidden from the world for so long, many of his conclusions regarding the heart did not come to light before other individuals had already begun to reach them on their own. Although he made incredible leaps in the understanding of the cardiovascular system, he made little contribution to modern cardiology. Now Leonardo's work can only be examined retrospectively to determine the accuracies and inaccuracies of Leonardo's conclusions in comparison to our modern understanding.
ContributorsMulligan, Kelly Suzanne (Author) / Codell, Julie (Thesis director) / Martin, Thomas (Committee member) / School of Art (Contributor) / School of Life Sciences (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05