Barrett, The Honors College Thesis/Creative Project Collection
Barrett, The Honors College at Arizona State University proudly showcases the work of undergraduate honors students by sharing this collection exclusively with the ASU community.
Barrett accepts high performing, academically engaged undergraduate students and works with them in collaboration with all of the other academic units at Arizona State University. All Barrett students complete a thesis or creative project which is an opportunity to explore an intellectual interest and produce an original piece of scholarly research. The thesis or creative project is supervised and defended in front of a faculty committee. Students are able to engage with professors who are nationally recognized in their fields and committed to working with honors students. Completing a Barrett thesis or creative project is an opportunity for undergraduate honors students to contribute to the ASU academic community in a meaningful way.
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- Creators: Fette, Donald
the 861 U.S. citizens surveyed supported aid and subsidized housing for the homeless
Population. Of that same survey group, however, 52% and 46% supported banning panhandling
and sleeping in public, respectively. This disconnect highlights how we as Americans view
homelessness: people who are on the fringes of society that deserve help, but only from a
distance. This creative project is a book of twenty poems in which each poem will correspond
aspects of the homeless experience. This project also serves to make the homeless population
more relatable to the general population, bring a voice to a marginalized population who are not
heard or helped, and bring about better resources for the homeless population.
The project was completed in stages. First interviews with homeless individuals were
conducted and questions such as “What is your passion?” and “What three words would you best
describe homelessness as?” A special effort was made to make sure that the thoughts and
feelings of the homeless individuals were presented without bias. The book was then put together
as a manuscript. An analytics paper was also prepared that discussed the background of the
problem, influences on poetry, and challenges throughout the process. A presentation on the
process was also prepared for the thesis defense.
Key Words: Brexit, Irish border, national identity, rhetoric, newspapers
Through research from case studies and professional interviews, it can be shown that those who fail and become victim to the e-commerce giants are those who do not allocate enough budget and resources to allow e-commerce to succeed; they do not correctly utilize data throughout the creation of their e-commerce site nor their marketing, have a vast lack of knowledge, and ultimately do not adapt to trends in e-commerce.
E-commerce giants are those who lead in the world-wide e-commerce revolution. They have entered a market and have caused/are continuing to cause instability for those who have not adapted or changed. These e-commerce giants do not have to be “giant” in size; rather, they are making giant changes that allow them to be successful within the industry. They are the prime examples of how e-commerce and data-driven marketing can be successful.
My research shows in order to successfully practice e-commerce, companies must adapt the best practices shown by these giants: owning your data, developing a strong budget for data-driven marketing, investing in the technology and people needed to implement a sound strategy, training employees in basic data, utilizing data in all aspects of marketing, creating an easy online experience that using AB Testing, hosting post mortem meetings to identify successes and failures, understanding your customers, creating the appropriate customer segmentation, nixing the “one fits all” strategy, and never getting too comfortable. If a company is stagnant, they are behind.