Barrett, The Honors College at Arizona State University proudly showcases the work of undergraduate honors students by sharing this collection exclusively with the ASU community.

Barrett accepts high performing, academically engaged undergraduate students and works with them in collaboration with all of the other academic units at Arizona State University. All Barrett students complete a thesis or creative project which is an opportunity to explore an intellectual interest and produce an original piece of scholarly research. The thesis or creative project is supervised and defended in front of a faculty committee. Students are able to engage with professors who are nationally recognized in their fields and committed to working with honors students. Completing a Barrett thesis or creative project is an opportunity for undergraduate honors students to contribute to the ASU academic community in a meaningful way.

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Description
AZMagicPlayers.com is a website dedicated to the promotion of the Wizards of the Coast-trading card game Magic: the Gathering in Arizona. This paper details the business model that helps sustain the website and how that business model is designed specifically to help build the community and ultimately fulfill the mission

AZMagicPlayers.com is a website dedicated to the promotion of the Wizards of the Coast-trading card game Magic: the Gathering in Arizona. This paper details the business model that helps sustain the website and how that business model is designed specifically to help build the community and ultimately fulfill the mission statement of AZMagicPlayers.com.
ContributorsAbong, Jason (Co-author) / Abong, Jeffrey (Co-author) / Eaton, John (Thesis director) / Olsen, Douglas (Committee member) / Regalado, Marco (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor)
Created2013-05
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Description
ASU4Food's objective is to increase the visibility of the statewide hunger crisis among Arizona State University's campuses, and to raise monetary and food donations to alleviate this issue. By collaborating with a multitude of organizations both on and off-campus, we aim to become a well-known, powerful, and stable student organization.

ASU4Food's objective is to increase the visibility of the statewide hunger crisis among Arizona State University's campuses, and to raise monetary and food donations to alleviate this issue. By collaborating with a multitude of organizations both on and off-campus, we aim to become a well-known, powerful, and stable student organization. This thesis will cover the endeavors of Elana Niren, Theresa Reckamp, and Sidath Wijetunga regarding the maintenance, growth, and expansion of ASU4Food. ASu4Food has been striving to gain connections and the reputation that would allow it to become an "umbrella organization" with the ability to coordinate all of the food-raising endeavors at ASU. The effects of our actions can be seen in the club's stability. We are now being sought out by organizations such as the Salvation Army, Sunflower Farmers Market, and Shutterfly. However, there is still more work to be done, and we hope that this thesis will act as a guide for future generation of club members and officers, and that ASU4Food will continue improving in activity and efficiency for many years to come.
ContributorsNiren, Elana (Co-author) / Reckamp, Theresa (Co-author) / Wijetunga, Sidath (Co-author) / Eaton, John (Thesis director) / Mokwa, Michael (Committee member) / Southergill, Keith (Committee member) / Barrett, The Honors College (Contributor) / Department of Chemistry and Biochemistry (Contributor)
Created2013-05
Description
The sole purpose of this innovative thesis is to produce and provide strategic recommendations for one of Arizona's premier Asian Supermarkets, that is, Lee Lee Oriental Supermarket. These strategic recommendations will then be utilized and integrated with Lee Lee's current marketing consultant company's marketing components, by Air Marketing, for Lee

The sole purpose of this innovative thesis is to produce and provide strategic recommendations for one of Arizona's premier Asian Supermarkets, that is, Lee Lee Oriental Supermarket. These strategic recommendations will then be utilized and integrated with Lee Lee's current marketing consultant company's marketing components, by Air Marketing, for Lee Lee. These recommendations will aim to serve four main purposes. These four main purposes will be to (1) create exchanges, which will create, deliver, and communicate value, (2) assist to continue developing the identity of Lee Lee, (3) establish relationships to grow Lee Lee's network, and (4) to help solve customer problems. Through these effective marketing recommendations, this innovative thesis project will assist to increase awareness of the supermarket, increase brand recognition and, ultimately, to assist in further defining the brand and uniqueness of the ethnic retail store.
ContributorsRodriguez, Elindoro Joseph (Author) / Brooks, Dan (Thesis director) / Eaton, John (Committee member) / Truong, Paulina (Committee member) / Department of Supply Chain Management (Contributor) / Barrett, The Honors College (Contributor)
Created2013-05
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Description

The definition of "beauty" can be interpreted in many ways but when defining it literally, it is considered as such: "a combination of qualities that pleases the intellect or moral sense" (Oxford Dictionaries). Beauty simply "pleases" the intellect; it does not say that intellect is a factor of beauty itself.

The definition of "beauty" can be interpreted in many ways but when defining it literally, it is considered as such: "a combination of qualities that pleases the intellect or moral sense" (Oxford Dictionaries). Beauty simply "pleases" the intellect; it does not say that intellect is a factor of beauty itself. Beauty is nice to look at, a mere pleasure to experience in the "moral sense." It does not have anything to do with one's actions, principles or intelligence, but instead the way one presents himself or herself. If someone is deemed as intellectual, does that mean they are not viewed as beautiful? Is that why beauty is rarely associated with brains and vice versa? Has a history of stereotypes and media interference convinced us that these two concepts cannot coexist? And what if we found out that they did? Could we take that person seriously? I decided to challenge the idea of beauty and brains, and see if beauty is in fact measured by its literal definition and controlled by its assumed stereotype, or if other factors apply when deciphering someone's "beauty." First, I will analyze the perceptions and stereotypes of engineers. By looking at the public opinion of both engineers and women engineers, I can show the common struggles engineers face. Next I will look at perceptions of cheerleaders, in particular, professional cheerleaders. Through analyzing current stereotypes and gender roles associated with these women in the spotlight, I can establish how opinions of these women are formed. I will also look at a survey of a sample of Arizona State University students in which we can confirm or deny the results found through research of previous studies. We will also be able to gather personal opinions about why these stereotypes exist and how to break them down. Finally, we will look at personal accounts of current or retired National Football League (NFL) cheerleaders. These will give first-hand examples of what it is like to be both a cheerleader and a woman in STEM (science, technology, engineering, and mathematics).

ContributorsSanders, Samantha Kaye (Author) / Hibner Koblitz, Ann (Thesis director) / Eaton, John (Committee member) / McCarville, Daniel R. (Committee member) / Industrial, Systems (Contributor) / Barrett, The Honors College (Contributor)
Created2013-05
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Description
REACH is an entrepreneurial community action program founded by Brett Fitzgerald and Kira Hoover. A third program partner, Mona Dixon, joined the team in May 2012. REACH enhances the potential success of high school teenagers in the Teen Center at the underserved Boys & Girls Club \u2014 Ladmo Branch in

REACH is an entrepreneurial community action program founded by Brett Fitzgerald and Kira Hoover. A third program partner, Mona Dixon, joined the team in May 2012. REACH enhances the potential success of high school teenagers in the Teen Center at the underserved Boys & Girls Club \u2014 Ladmo Branch in Tempe, Arizona. REACH strives to empower students to attend college, develop stronger leadership skills, and become more involved in their community. The program provides an opportunity for at-risk youth to engage in high caliber leadership discussions, receive college mentoring, organize and take on group designed and self-driven community action projects, and to connect with Arizona State University's community and resources. According to the Bureau of Statistics, 77.2% of African American and 40.6% of Hispanic children live below the poverty level. Poverty increases the relative discrepancy of opportunities across races and often breeds segregation. In order to foster a community of young leaders who embrace diversity, we must act to prevent racism, bigotry and prejudice at a young age and encourage all students to see themselves as leaders and scholars in the community. REACH is a community of young individuals who embrace diversity and understand the many possibilities when working together with other ethnic groups. REACH works with multiple ASU communities including the ASU Pat Tillman Scholars, Delta Sigma Pi \u2014 Gamma Omega, Barrett, The Honors College and W. P. Carey School of Business to organize and lead a group of teens through a remarkable curriculum that will shape the way they view cultural diversity, educational achievement, and leadership. The weekly meetings consist of discussions, creative team-building and critical thinking exercises and cultural awareness experiences. Demonstrating to the teens, administrators, volunteers, and mentors the rich culture that Tempe has to offer and the skills and experience that they have to offer their community as well.
ContributorsFitzgerald, Brett Patrick (Co-author) / Dixon, Mona (Co-author) / Hoover, Kira (Co-author) / Mokwa, Michael (Thesis director) / Eaton, John (Committee member) / Pickens, Judith (Committee member) / Barrett, The Honors College (Contributor) / Department of Finance (Contributor) / W. P. Carey School of Business (Contributor)
Created2013-05
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Description
The following paper is a proposal for marketing materials advertising the W. P. Carey Leaders Academy and the experience of business students in Barrett, The Honors College. There is a distinct need for materials that market to and inform prospective students about the experiences and feeling of community that can

The following paper is a proposal for marketing materials advertising the W. P. Carey Leaders Academy and the experience of business students in Barrett, The Honors College. There is a distinct need for materials that market to and inform prospective students about the experiences and feeling of community that can be attained from being a student in the W. P. Carey Leaders Academy, which is "a community designed exclusively for premier students enrolled in the W. P. Carey School of Business" (W. P. Carey Leaders Academy). The challenge of successfully creating these materials was approached with various methods of data collection and research. The data collection included a review of Arizona State University (ASU), the W. P. Carey School of Business, and Barrett, The Honors College marketing materials, a review of materials from competing institutions, and scholarly articles on the subject of recruitment and marketing. Admission-based data from groups of excelling students was featured. Finally, interviews and surveys with current faculty, staff, and students were conducted to supplement the research and data collection. Analysis of the data provided insight into best practices when marketing from universities and provided an understanding of appropriate methods for marketing this information. The data indicated that creating an online viewbook, like the one currently marketing the entire business school, as well as providing a physical postcard mailer directing students to the online viewbook, would be the best strategy for marketing the W. P. Carey Leaders Academy. The sections of the viewbook this paper proposes to include are Why the W. P. Carey Leaders Academy, W. P. Carey Leaders Academy Experience, Student Life, Academic Success, Involvement, Scholarship, Professional Future, Barrett, The Honors College, For Parents, and Next Steps. Details of the Time, Cost, and Project Personnel follow.
ContributorsHerrold, Kelsey Jayne (Author) / Eaton, John (Thesis director) / Desch, Tim (Committee member) / Wilson, Jill (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / W. P. Carey School of Business (Contributor) / Department of English (Contributor) / Hugh Downs School of Human Communication (Contributor)
Created2013-05
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Description
The following thesis analyzed the non-profit organization, Welcome to America Project (WTAP) to understand and identify effective marketing techniques for non-profits. The primary focus of the WTAP, a non-profit organization helping newly arrived refugees in Arizona is to provide them with basic necessities by collecting monetary and in-kind donations from

The following thesis analyzed the non-profit organization, Welcome to America Project (WTAP) to understand and identify effective marketing techniques for non-profits. The primary focus of the WTAP, a non-profit organization helping newly arrived refugees in Arizona is to provide them with basic necessities by collecting monetary and in-kind donations from volunteers. WTAP's limited resources require the organization to use creative marketing techniques to solicit donations effectively and efficiently. Through an analysis of WTAP's current marketing techniques and the marketing methods of three benchmark organizations, Project C.U.R.E., Feed My Starving Children, and Maggie's Place, we have identified several opportunities for WTAP to consider.
ContributorsVasoya, Charmi (Co-author) / Chan, Dona (Co-author) / Eaton, John (Thesis director) / Mokwa, Michael (Committee member) / O'Connor, Megan (Committee member) / Barrett, The Honors College (Contributor) / Department of Economics (Contributor) / Department of Supply Chain Management (Contributor) / W. P. Carey School of Business (Contributor)
Created2013-05
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DescriptionThis written work is accompanied by an audio CD and accompanying design and packaging materials, on file at the Barrett Thesis Library. The work details the process of recording an original audio CD and developing a marketing plan, including the building of a personal brand, strategies, tactics, and environment analysis.
ContributorsHoal, Lauren Elizabeth (Author) / Russell, Timothy (Thesis director) / Eaton, John (Committee member) / Rigsby, Clarke (Committee member) / Barrett, The Honors College (Contributor) / Herberger Institute for Design and the Arts (Contributor) / Department of Marketing (Contributor) / W. P. Carey School of Business (Contributor) / Department of Finance (Contributor)
Created2013-05
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Description
I use Arizona State University's rebranding initiative with Nike as a starting point for examining how partnerships between elite brands and universities affect different types of students. I draw from literature on self-completion theory and identity salience to suggest that there are differences between athletes and non-athletes in how they

I use Arizona State University's rebranding initiative with Nike as a starting point for examining how partnerships between elite brands and universities affect different types of students. I draw from literature on self-completion theory and identity salience to suggest that there are differences between athletes and non-athletes in how they believe elite sportswear products may affect their athletic performance. I propose that athletes feel more "complete" than non-athletes because they are more proficient in their respective sport. As such, non-athletes are more likely to use sportswear products (Nike) to become more proficient in athletics and have stronger beliefs that elite sportswear products will help them arrive at their goals. I also propose and find that students who feel that ASU plays an important part of their life perceive even greater performance boosts from using Nike products. These findings suggest that particular attention should be paid to the athletes and non-athletes in initiatives that link specific institutions and organizations to performance brands.
ContributorsGoldman, Alexa (Author) / Eaton, John (Thesis director) / Samper, Adriana (Committee member) / Kohler, Michael (Committee member) / Barrett, The Honors College (Contributor) / W. P. Carey School of Business (Contributor)
Created2012-12