Barrett, The Honors College Thesis/Creative Project Collection
Barrett, The Honors College at Arizona State University proudly showcases the work of undergraduate honors students by sharing this collection exclusively with the ASU community.
Barrett accepts high performing, academically engaged undergraduate students and works with them in collaboration with all of the other academic units at Arizona State University. All Barrett students complete a thesis or creative project which is an opportunity to explore an intellectual interest and produce an original piece of scholarly research. The thesis or creative project is supervised and defended in front of a faculty committee. Students are able to engage with professors who are nationally recognized in their fields and committed to working with honors students. Completing a Barrett thesis or creative project is an opportunity for undergraduate honors students to contribute to the ASU academic community in a meaningful way.
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- Creators: Dody, Andrew Keaton
Experience Marketing philosophy revolves around brand interaction with consumers’ physical senses in order to provide an exceptional experience that has value and creates affinity towards the brand (Datta, 2017).<br/>Experience Marketing and its various subcategories have been defined through a multitude of academic journals and publications (e.g., Experience v. experiential). However, there is a lack of consensus in academic literature over best practices regarding experiential marketing efforts. This thesis conducted primary research in the form of in-depth interviews to understand how current experiential marketers utilize academic models and understandings of experiential marketing. Interview data suggests that most brands stage experiences strategically based on their brand elements. In-depth interviews revealed that brands use academic frameworks as a reference point rather than a guide. Accurately measuring relevant metrics remains the largest challenge of Experience Marketing.