Barrett, The Honors College at Arizona State University proudly showcases the work of undergraduate honors students by sharing this collection exclusively with the ASU community.

Barrett accepts high performing, academically engaged undergraduate students and works with them in collaboration with all of the other academic units at Arizona State University. All Barrett students complete a thesis or creative project which is an opportunity to explore an intellectual interest and produce an original piece of scholarly research. The thesis or creative project is supervised and defended in front of a faculty committee. Students are able to engage with professors who are nationally recognized in their fields and committed to working with honors students. Completing a Barrett thesis or creative project is an opportunity for undergraduate honors students to contribute to the ASU academic community in a meaningful way.

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“Digital Entrepreneurship: Creating and Doing Business in the Digital Age” is a resource for any current entrepreneur or aspiring entrepreneur who wants to learn about all things related to entrepreneurship in the Digital age, including how to start, what type of business to create, and everything ranging from advertising to

“Digital Entrepreneurship: Creating and Doing Business in the Digital Age” is a resource for any current entrepreneur or aspiring entrepreneur who wants to learn about all things related to entrepreneurship in the Digital age, including how to start, what type of business to create, and everything ranging from advertising to web design. These pages serve as a resource for anyone looking into starting a business online and create their own path for wealth. After reading this paper you will learn how a college individual was able to create his own business as a side hustle while still a full time-student, how to legally start your own business for any niche or industry and a deep dive on all aspects of digital marketing in order to make your business successful. This paper also defines over twenty digital marketing terms and what steps you can take to implement each tactic into your business immediately. Research from a hundred different small business owners and marketing professionals around the world shows the latest trends and what they are currently doing in their own business as well. Using the author's own business (Paradise Marketing), we take a deep dive into how anyone can create their own business with just a few simple yet tactical steps. It doesn’t matter if you work in the largest industry in the world or the small niche that only a small market would use. Whether it's a small project or a large business idea you might have, use this thesis as not only a guide but a testimonial to the power of digital marketing and entrepreneurship in the current digital age.
ContributorsCooper, Ryan Wayne (Author) / Sebold, Brent (Thesis director) / Williams, Tamika (Committee member) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2019-12
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My thesis was conducted in two parts, one with the creative aspect, which was competing in Venture Devils competition with my NGO pitch-deck. The second aspect was a written portion to explain the research I have done through my creative project, and competing in Venture Devils. I began this project

My thesis was conducted in two parts, one with the creative aspect, which was competing in Venture Devils competition with my NGO pitch-deck. The second aspect was a written portion to explain the research I have done through my creative project, and competing in Venture Devils. I began this project in my ENT 360 class in 2020, with Professor Sebold, so I began gathering research then. I worked with Hope Women's Center, a local non-profit, to understand what needs underprivileged women have and how my venture can support those needs. I came up with a venture pitch that provides peer mentoring, networking, and financial literacy to women.

ContributorsThirumurthy, Shreya (Author) / Sebold, Brent (Thesis director) / Byrne, Jared (Committee member) / O'Keefe, Kelly (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / Department of Management and Entrepreneurship (Contributor)
Created2022-05