Barrett

Barrett, The Honors College at Arizona State University proudly showcases the work of undergraduate honors students by sharing this collection exclusively with the ASU community.

Barrett accepts high performing, academically engaged undergraduate students and works with them in collaboration with all of the other academic units at Arizona State University. All Barrett students complete a thesis or creative project which is an opportunity to explore an intellectual interest and produce an original piece of scholarly research. The thesis or creative project is supervised and defended in front of a faculty committee. Students are able to engage with professors who are nationally recognized in their fields and committed to working with honors students. Completing a Barrett thesis or creative project is an opportunity for undergraduate honors students to contribute to the ASU academic community in a meaningful way.

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Attendance Elasticity of Win Percentage in the NBA: An Exploration of the Effects of Team Performance on Home Game Attendance

Description
In the wide world of sports, not all fan bases are created equally—especially in the NBA. Differences in factors like tradition, history, team performance amongst teams make each fan base distinctly unique. This paper will analyze how team performance effects one component of fan behavior: home game attendance. Using win-loss…

In the wide world of sports, not all fan bases are created equally—especially in the NBA. Differences in factors like tradition, history, team performance amongst teams make each fan base distinctly unique. This paper will analyze how team performance effects one component of fan behavior: home game attendance. Using win-loss data and home game attendance data for each NBA team from 2001 to 2017, I will construct statistical models to estimate how great of an impact team performance has on each team’s home game attendance. I expect each team’s fan base to respond differently to changes in their team’s win-loss record. This paper will also attempt to quantify other facts that impact attendance at NBA games, including year-to-year changes in team salary expenditures, regional income, and the number of star players playing for the team. Finally, this paper will explore the factors that affect home game attendance for specific games within a given season—things like weather, strength of opponent, and win streaks. Ultimately, the goal of this paper will be to provide NBA business analysts with resources to more precisely anticipate their team’s home game attendance. The ability to understand what motivates the behavior of a fan base is invaluable in creating a marketing strategy that drives fans to the arena. This paper will help to identify teams that are most susceptible to significant fluctuations in attendance and outline alternative strategies to positioning their product offering effectively to fans.
ContributorsSloan, Jacob Marlow (Author) / Lee, Christopher (Thesis director) / Eaton, John (Committee member) / Department of Marketing (Contributor) / Department of Information Systems (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05

Name, Image, and Likeness: A Plan to Align NCAA Policy with its Mission of Fairness

Description

The era of name, image, and likeness in college athletics is not even two years old, yet it is already raising numerous moral and regulatory concerns regarding the opportunities available to student-athletes. Given the NCAA’s outright commitment to fairness, as expressed in their mission statement, these regulatory and ethical dilemmas…

The era of name, image, and likeness in college athletics is not even two years old, yet it is already raising numerous moral and regulatory concerns regarding the opportunities available to student-athletes. Given the NCAA’s outright commitment to fairness, as expressed in their mission statement, these regulatory and ethical dilemmas should not be possible. However, the reality of the first two years of NIL is the NCAA’s blatant disregard of their mission of fairness, and in order to create a lasting, sustainable NIL landscape, the NCAA must address these issues through policy change. This paper will introduce Name, Image, and Likeness, and explain how NIL evolved into something drastically different that what it intended to become. It will then explain eight of the most pervasive moral and regulatory issues that NIL has created and offer a two-pronged solution in the form of policy changes that will lead to more equitable and fair treatment of student-athletes within the NIL landscape.
ContributorsEvans, Katie (Author) / Lee, Christopher (Thesis director) / McIntosh, Daniel (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor)
Created2023-05
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Payroll, Performance, and Attendance: A Dozen Years of Correlations in the NBA & MLB

Description
Every professional sports organization relies on three pillars: money, fan engagement, and team performance. Within these pillars lie several subcategories, encompassing the entirety of an organization. Ideal sports organizations maintain a balance between these subcategories, not allowing one factor to heavily influence the others. Using data from 2008-2019, any…

Every professional sports organization relies on three pillars: money, fan engagement, and team performance. Within these pillars lie several subcategories, encompassing the entirety of an organization. Ideal sports organizations maintain a balance between these subcategories, not allowing one factor to heavily influence the others. Using data from 2008-2019, any relationships displayed between performance, attendance, and payroll by each team in the NBA and MLB will be quantified. A series of regression tests will uncover any correlations between three key statistics that generalize each pillar: payroll, attendance, and performance. A significant correlation between performance and attendance indicate a team has shown increased levels of attendance during seasons of improved performance. A significant correlation between payroll and performance implies that improvements in performance have typically occurred with a similar increase in payroll. Significant correlations between payroll and attendance show a team’s attendance typically declined when payroll decreased. The results of each test are compared on a league level and teams are categorized based on their combinations of significant correlations. Teams with no significant correlations between payroll, performance, and attendance have won the most championships over the past 12 years, and have the best organizational foundation moving forwards.
ContributorsHollerbach, MacLain David Cordeiro (Author) / Lee, Christopher (Thesis director) / Nelson, Scott (Committee member) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
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The NFL in London: A Franchise Proposal

Description
The NFL has a positive history sending teams across the pond to play a “London Series”. These games began in the 2007 season and have since increased popularity and buzz for the NFL as a whole in the London and UK market. Many conversations have occurred and spanned years of…

The NFL has a positive history sending teams across the pond to play a “London Series”. These games began in the 2007 season and have since increased popularity and buzz for the NFL as a whole in the London and UK market. Many conversations have occurred and spanned years of speculation of a possible franchise being relocated to London to allow American football fans in the UK market to have their own team as opposed to a few games a year. Because of the massive success of the international series for the NFL and the success that other leagues have seen with having a team outside of its home country, there is an argument for the NFL
to not only move a current franchise to London, but rather to create a brand new NFL franchise in London. Therefore, the objective of this proposal is to give a detailed amount of evidence to support the development of a new NFL franchise in London and provide the proposal for a possible franchise in the London market. The following describes instances of NFL franchises relocating and the effect of the decision.
ContributorsKish, Natalie Ann (Author) / Lee, Christopher (Thesis director) / Montoya, Detra (Committee member) / Department of Marketing (Contributor, Contributor) / Walter Cronkite School of Journalism & Mass Comm (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05

Lack of Sponsorship in Liga MX

Description
Liga MX soccer is on the rise with 18 clubs that are part of the league. The league has had some hardships with acquiring sponsorship. Two big sponsors for the league are BBVA Bancomer and Voit. The focus of this marketing plan is to look at current trends and factors…

Liga MX soccer is on the rise with 18 clubs that are part of the league. The league has had some hardships with acquiring sponsorship. Two big sponsors for the league are BBVA Bancomer and Voit. The focus of this marketing plan is to look at current trends and factors that are associated with the league. Recommendations are given for the league to acquire sponsors to help the league continue to grow and succeed.
ContributorsMims, Ambreiah (Author) / Lee, Christopher (Thesis director) / Eaton, John (Committee member) / Barrett, The Honors College (Contributor) / Department of Psychology (Contributor) / Department of Marketing (Contributor) / Department of Management and Entrepreneurship (Contributor)
Created2022-05