Barrett

Barrett, The Honors College at Arizona State University proudly showcases the work of undergraduate honors students by sharing this collection exclusively with the ASU community.

Barrett accepts high performing, academically engaged undergraduate students and works with them in collaboration with all of the other academic units at Arizona State University. All Barrett students complete a thesis or creative project which is an opportunity to explore an intellectual interest and produce an original piece of scholarly research. The thesis or creative project is supervised and defended in front of a faculty committee. Students are able to engage with professors who are nationally recognized in their fields and committed to working with honors students. Completing a Barrett thesis or creative project is an opportunity for undergraduate honors students to contribute to the ASU academic community in a meaningful way.

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Note, Identity Subject to Change: Identity Management in Social Environments

Description
This thesis examined whether the saturation of the social identity environment could impact consumer decision-making and preferences. One experimental study revealed that consumer preference for identity-salient products is moderated by the strength of the identity of the consumer and saturation of the social identity environment. Results showed that when participants…

This thesis examined whether the saturation of the social identity environment could impact consumer decision-making and preferences. One experimental study revealed that consumer preference for identity-salient products is moderated by the strength of the identity of the consumer and saturation of the social identity environment. Results showed that when participants held a strong native membership, they were more likely to engage with identity relevant products when in an unsaturated (vs. saturated) social identity environment. Conversely, participants who held a low native membership were more likely to engage with identity relevant products when they are in a saturated social identity environment vs. an unsaturated social identity environment.
ContributorsRamohalli, Kavitha (Author) / Kristofferson, Kirk (Thesis director) / Morales, Andrea (Committee member) / Department of Information Systems (Contributor) / Department of Management and Entrepreneurship (Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
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Basic Attention Token & Brave: Digital Marketing on the Blockchain

Description
This thesis will look into the cryptocurrency Basic Attention Token (BAT) and the browser they partnered with, Brave, to innovate the way that digital marketing dollars are spent. They believe that their browser and cryptocurrency will be able to remove inefficiencies the digital marketing world is full of, and also…

This thesis will look into the cryptocurrency Basic Attention Token (BAT) and the browser they partnered with, Brave, to innovate the way that digital marketing dollars are spent. They believe that their browser and cryptocurrency will be able to remove inefficiencies the digital marketing world is full of, and also giving some power to users with their data. The vision of this team is to create a marketing agreement with users that makes it so the marketing space they offer is a verified real individual without compromising this person's user data to large firms and keeps all information stored locally. We will cover the international landscape, BAT and Brave from a branding perspective, and get into some research into interest in adoption.
ContributorsPenny, Troy Lyall (Author) / Kristofferson, Kirk (Thesis director) / Goegan, Brian (Committee member) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05