Barrett

Barrett, The Honors College at Arizona State University proudly showcases the work of undergraduate honors students by sharing this collection exclusively with the ASU community.

Barrett accepts high performing, academically engaged undergraduate students and works with them in collaboration with all of the other academic units at Arizona State University. All Barrett students complete a thesis or creative project which is an opportunity to explore an intellectual interest and produce an original piece of scholarly research. The thesis or creative project is supervised and defended in front of a faculty committee. Students are able to engage with professors who are nationally recognized in their fields and committed to working with honors students. Completing a Barrett thesis or creative project is an opportunity for undergraduate honors students to contribute to the ASU academic community in a meaningful way.

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The Creation and Marketing of Album Cover Pop Art

Description
Music, which is easier to access than ever before, has become an integral part of many passionate enthusiasts’ lives. As a fellow music-obsessed listener, I set out to create and sell music-related art to other impassioned fans. This thesis contains every step of the business plan for Album Art By…

Music, which is easier to access than ever before, has become an integral part of many passionate enthusiasts’ lives. As a fellow music-obsessed listener, I set out to create and sell music-related art to other impassioned fans. This thesis contains every step of the business plan for Album Art By Andrew, including executive decisions based on primary and secondary research, as well as a projected P&L for the first year of operations.
ContributorsMarkau, Andrew (Author) / Eaton, Kate (Thesis director) / Schlacter, John (Committee member) / Barrett, The Honors College (Contributor) / Department of Psychology (Contributor) / Department of Marketing (Contributor)
Created2023-12

How to Increase the Presence of Leaders Academy at ASU Polytechnic

Description
This thesis focuses on increasing the presence of the W. P. Carey Leaders Academy at ASU Polytechnic through a comprehensive examination of the student population. Key findings derived from observations, surveys, and in-depth interviews, highlight the necessity of adapting the organization’s structure to align with the unique characteristics of ASU…

This thesis focuses on increasing the presence of the W. P. Carey Leaders Academy at ASU Polytechnic through a comprehensive examination of the student population. Key findings derived from observations, surveys, and in-depth interviews, highlight the necessity of adapting the organization’s structure to align with the unique characteristics of ASU Polytechnic. The research identifies first-year student engagement, commuting challenges, and the impact of exclusive "Business Behind" events as crucial aspects to our investigation. The thesis emphasizes the need for future research to build upon its foundations and highlights the importance of understanding the specific needs of ASU Polytechnic’s student population. Overall, the study contributes to the existing knowledge on Leaders Academy by identifying campus differences and fostering a deeper understanding of ASU Polytechnic’s culture, with the hope of inspiring further investigations to strengthen the presence of Leaders Academy at Polytechnic.
ContributorsSalazar Calderon, Andrea (Author) / Ostrop, Danielle (Co-author) / Manfredo, Mark (Thesis director) / Personale, Caitlin (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / Dean, W.P. Carey School of Business (Contributor)
Created2024-05

lillian-barrera-thesis-defense.pdf

ContributorsBarrera, Lillian (Author) / Riker, Elise (Thesis director) / Eaton, John (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor)
Created2024-05

Incentivizing College Students and Understanding Their Survey Taking Habits: Take a Survey on Why You Take Surveys

Description
Data collected from surveys is an important factor in improving business decisions and gaining insight into consumers. Data from college students specifically is commonly used, thus it is important to understand how to reach this population. In order to better understand the survey-taking habits of college students, incentivization was…

Data collected from surveys is an important factor in improving business decisions and gaining insight into consumers. Data from college students specifically is commonly used, thus it is important to understand how to reach this population. In order to better understand the survey-taking habits of college students, incentivization was explored through both surveys and interviews. Research participants chose between a guaranteed incentive (a $10 gift card) or a non-guaranteed incentive (being entered into a $100 gift card drawing), From the data, it was found that the majority of students prefer a guaranteed incentive, especially when it comes to finishing a survey.
ContributorsBarrera, Lillian (Author) / Riker, Elise (Thesis director) / Eaton, John (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor)
Created2024-05

take-a-survey-on-why-you-take-surveys.pdf

ContributorsBarrera, Lillian (Author) / Riker, Elise (Thesis director) / Eaton, John (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor)
Created2024-05

Designing for Success: Soleri Skye Studios' Strategic Business Plan

Description
This thesis presents the strategic business plan for Soleri Skye Studios, a dynamic digital marketing and graphic design company. Beginning with a comprehensive assessment of the digital marketing and graphic design landscapes, with a special focus on the vibrant Phoenix market, the plan delves into a targeted market opportunity analysis,…

This thesis presents the strategic business plan for Soleri Skye Studios, a dynamic digital marketing and graphic design company. Beginning with a comprehensive assessment of the digital marketing and graphic design landscapes, with a special focus on the vibrant Phoenix market, the plan delves into a targeted market opportunity analysis, identifying key customer segments, including small businesses, women-owned enterprises, and Spanish-speaking organizations. Leveraging a blend of secondary research and insightful personal interviews, the plan derives valuable insights into the market opportunity, competitor strategies, and client needs. Subsequently, a meticulously crafted implementation plan emerges, outlining tailored operational strategies, mission imperatives, and distinctive brand positioning for Soleri Skye Studios. Furthermore, the plan outlines the seven P’s of marketing, providing a robust framework guiding the company's strategic initiatives. Through this deliberate planning process, Soleri Skye Studios endeavors to carve a unique niche in the competitive arena, offering innovative, cost-effective design, marketing, and branding solutions finely attuned to client needs. Embracing a culture of creativity, collaboration, and client-centricity, Soleri Skye Studios is poised to deliver exceptional value and drive enduring success in the ever-evolving digital landscape.
ContributorsStephan, Soleri (Author) / Riker, Elise (Thesis director) / Schlacter, John (Committee member) / Barrett, The Honors College (Contributor) / School of International Letters and Cultures (Contributor) / Department of Marketing (Contributor)
Created2024-05

The Impact of the COVID-19 Pandemic on the Fashion Industry: How the Fashion Industry Evolved in the Face of a Global Crisis

Description
This exploration will delve into the intricate state of the fashion industry, examining how economic and social shifts during the pandemic era gave rise to unprecedented outcomes. From the highs of pre-pandemic opulence to the lows of economic uncertainties, the scrutiny will focus on the industry's metamorphosis. The post-pandemic fashion…

This exploration will delve into the intricate state of the fashion industry, examining how economic and social shifts during the pandemic era gave rise to unprecedented outcomes. From the highs of pre-pandemic opulence to the lows of economic uncertainties, the scrutiny will focus on the industry's metamorphosis. The post-pandemic fashion landscape is characterized not only by the aftermath of a global health crisis but also by the omnipresence of technology and the transformative influence of social media and consumers. Furthermore, the navigation will extend through the rise of TikTok and the vintage fashion revival, exploring its roots in consumerism, sustainability, and a collective consumer base. It is important to note COVID-19 as both a challenge to fashion and the mark of a new era. Through this exploration, the aim is to uncover not only the industry's response to adversity but also the beginning of a transformation that reflects a new era for fashion.
ContributorsPitti, Sanjana (Author) / Lee, Sanghak (Thesis director) / Feinberg, Cece (Committee member) / Barrett, The Honors College (Contributor) / School of Art (Contributor) / Department of Marketing (Contributor)
Created2024-05

pitti_spring_2024.pdf

ContributorsPitti, Sanjana (Author) / Lee, Sanghak (Thesis director) / Feinberg, Cece (Committee member) / Barrett, The Honors College (Contributor) / School of Art (Contributor) / Department of Marketing (Contributor)
Created2024-05

thesis-defense.pdf

ContributorsPitti, Sanjana (Author) / Lee, Sanghak (Thesis director) / Feinberg, Cece (Committee member) / Barrett, The Honors College (Contributor) / School of Art (Contributor) / Department of Marketing (Contributor)
Created2024-05

Peach Pie, A Novel

Description
Peach Pie is a young adult, epistolary historical fiction novel based in 1888 Texas surrounding the Collins family. After the tragedy of losing three of their family members, two of the three remaining Collins children move to a new town and begin a new life while also grappling with grief,…

Peach Pie is a young adult, epistolary historical fiction novel based in 1888 Texas surrounding the Collins family. After the tragedy of losing three of their family members, two of the three remaining Collins children move to a new town and begin a new life while also grappling with grief, loss and trauma. This is a dual first person point of view novel being told through diary entries and letters from the perspective of two of the Collins siblings: Ernest Collins is an eleven-year-old boy struggling with post-traumatic stress disorder while learning to be a normal child for the first time; Wilda Collins is a fifteen-year-old girl who is exploring her identity and place in society as she begins to enter adulthood. With these two perspectives, the reader is thrown into both a mental health and coming of age story centered around the experiences of everyday life in 19th century Texas, displaying the ups and downs of love, loss and young adult adventures in a historical setting.
ContributorsGluck, Alessandra (Author) / Bell, Matt (Thesis director) / Goodman, Brian (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / Department of English (Contributor) / School of International Letters and Cultures (Contributor) / Dean, W.P. Carey School of Business (Contributor)
Created2024-05