Barrett, The Honors College Thesis/Creative Project Collection

The goal of my thesis is to discover what fans, specifically students, want to see at the games and what different marketing efforts will encourage them to attend these games more frequently. I will also be analyzing what different factors of the game impact attendance the most to minimize these obstacles for consumers. I look at past research and trends when it comes to attendance, determining which factors and attributes of the game influence the students the most. Students are a portion of the target audience for the Diamondbacks which is the audience I will be focusing on. I conduct research to find the overall interest in sports and find out what influences students to attend games. The student ticket program with the Arizona Diamondbacks is available to all students over the age of 18, and I will find out how knowledgeable students are about this program along with their level of interest. I will then determine what steps the Diamondbacks should take next to combat the decreasing attendance levels.

Throughout the Barrett, the Honors College Thesis process we were tasked with creating our own entrepreneurial startup venture. Our objective was to mock up and develop a holistic fitness application that businesses can use to motivate their employees to adopt healthy habits while increasing productivity. We were able to reach out and connect with local businesses about the prospect of using our application. In addition, we included a reward system that companies can use for health experiences, such as a percentage off rock climbing or a discounted round of golf. This aided us in gaining valuable insights into who our potential clients could be and helped us narrow down our target market. We implemented a ring system in our application where employees would fulfill daily goals of physical health, mental health, sleep, and nutrition. The rings start dark red and gradient towards green as the client accomplishes their goals. The BeFit. app had separate tabs for personal health statistics, leaderboards, rewards, and intramurals that could be played against other companies. Our prototype utilizes all of these features with the goal of companies’ ability to increase their employees’ cognitive function and team morale in the workplace.

This paper examines how marketing has been used as a tool to promote awareness among consumers about environmental issues and to encourage them to make sustainable choices. Marketing campaigns have been instrumental in the widespread adoption of sustainable practices such as recycling, second-hand shopping, and reducing personal waste. As consumers become more conscious of their choices, companies use green marketing to capitalize on these social trends. While many companies do have the intent to sell a truly sustainable product to fulfill customer needs, others simply use the label to profit, without putting forth a sustainable product. This practice is referred to as “greenwashing.” The Federal Trade Commission (FTC) has put forth regulatory guidelines to combat this issue, but does not seem to have the necessary resources to penalize companies who do not follow the regulations. In fact, there are many guidelines that are optional for companies to follow, but not mandatory, making it difficult to spot false claims. We conducted two surveys of over 300 college students to assess their perceptions of sustainability and how it influences their everyday choices. We asked questions about perceived sustainability of various brands, some of which with known sustainability campaigns, and others without. We found that many students hold similar perceptions of sustainability and saw interesting trends in how sustainability affects their day-to-day purchase habits.

This project explores the current state of electronic dance music festivals and evaluates the role of a supply chain strategy in executing successful events. First by assessing market requirements from relevant attendees, several key themes are then identified and discussed. The related supply chain objectives are then determined based on the market requirements with specific tactics on how to achieve the objectives.