Barrett, The Honors College Thesis/Creative Project Collection
Barrett, The Honors College at Arizona State University proudly showcases the work of undergraduate honors students by sharing this collection exclusively with the ASU community.
Barrett accepts high performing, academically engaged undergraduate students and works with them in collaboration with all of the other academic units at Arizona State University. All Barrett students complete a thesis or creative project which is an opportunity to explore an intellectual interest and produce an original piece of scholarly research. The thesis or creative project is supervised and defended in front of a faculty committee. Students are able to engage with professors who are nationally recognized in their fields and committed to working with honors students. Completing a Barrett thesis or creative project is an opportunity for undergraduate honors students to contribute to the ASU academic community in a meaningful way.
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- Creators: Department of English
Description
The purpose of this study, conducted via the Community Action Research Experiences (CARE) Program in association with Arizona State University's T. Denny Sanford School of Social and Family Dynamics, was to expand the influence of Open Table, a faith-based, non-profit organization dedicated to equipping the impoverished with the necessary tools to restore them back to self-sufficiency through the power of relationship. The study sought to aid the organization's expansion through an analysis of the decision-making process leaders from faith congregations undergo to establish or continue partnerships with Open Table. A series of interviews were conducted with leaders from congregations currently partnered with Open Table to determine the nature of the decision-making process for adopting Open Table into their congregations, the expectations of the Open Table model for reaching the impoverished, and to what degree those expectations were met. Nine interviews were conducted from which the following results were derived. The key results revealed that congregation leaders other than the lead pastor often conducted the majority of the decision-making in regard to adopting and implementing Open Table within the various congregations. The decision to adopt Open Table often was based on whether or not any particular congregation's mission and values aligned with that of the organizations. Some expectations leaders had of Open Table were for their congregation members to receive a richer education of poverty and to help an individual exit poverty. For the most part, the results revealed that these expectations were frequently met.
ContributorsHoover, Nicole Rene (Author) / Ostrom, Amy (Thesis director) / Dumka, Larry (Committee member) / Barrett, The Honors College (Contributor) / School of Letters and Sciences (Contributor) / Department of English (Contributor)
Created2014-05
Description
Brands are increasingly turning towards content marketing as a tactic to engage with the people they are trying to serve. While creating content is a way to increase awareness about and affinity towards a brand beyond its product and service offerings, there are many brands that are not creating engaging and valuable content as it does not align with the objectives of the brand or the goals and pain points of its audience. Understanding content marketing best practices allows brands to see a higher return on investment for the content it is publishing. The content marketing learnings in "Building an Audience through Engaging Content" are applied to a project designed for the W. P. Carey Marketing Department. The Marketing Department wants to increase student engagement with and affinity towards the Department in the short term as students move from exploring their major and career opportunities into the long term as students become alumni. Marketing Matters is a marketing resource site designed by students for students. Research from interviews with content marketing professionals and secondary research on best practices from content marketing mavens resulted in the creation of a content marketing strategy for Marketing Matters that aligns with the objectives of the Marketing Department and the students it is serving. The content marketing strategy includes a discussion of strategy and tactics developed for the site, a voice and tone guide that content creators should follow when creating content for the site, and examples of content that would be used for the site.
ContributorsRobertson, Courtney Rose (Author) / Ostrom, Amy (Thesis director) / Giles, Bret (Committee member) / Department of English (Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2017-05