Barrett, The Honors College Thesis/Creative Project Collection
Barrett, The Honors College at Arizona State University proudly showcases the work of undergraduate honors students by sharing this collection exclusively with the ASU community.
Barrett accepts high performing, academically engaged undergraduate students and works with them in collaboration with all of the other academic units at Arizona State University. All Barrett students complete a thesis or creative project which is an opportunity to explore an intellectual interest and produce an original piece of scholarly research. The thesis or creative project is supervised and defended in front of a faculty committee. Students are able to engage with professors who are nationally recognized in their fields and committed to working with honors students. Completing a Barrett thesis or creative project is an opportunity for undergraduate honors students to contribute to the ASU academic community in a meaningful way.
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- Creators: Dean, W.P. Carey School of Business
Base of the pyramid (BoP) theory was posited in 2002, as a revolutionary method to combine profit and purpose. In this paper the concept of BoP is explored by delving into the development of the idea. Understanding the successes and failures of each iteration provides the opportunity to coalesce the efficacy of BoP. This leads into a dissemination of elements of successful BoP implementations. These elements establish concepts that are vital to any semblance of BoP success. Case studies then develop the complexity and nuance of BoP implementation; establishing there is no cookie-cutter formula for success. Ultimately, base of the pyramid emerges as a much more deeply complicated concept than originally suggested. Despite the ambiguity of BoP, the theory continues to be one of the most viable opportunities for correcting the inequalities of the world.