Barrett

Barrett, The Honors College at Arizona State University proudly showcases the work of undergraduate honors students by sharing this collection exclusively with the ASU community.

Barrett accepts high performing, academically engaged undergraduate students and works with them in collaboration with all of the other academic units at Arizona State University. All Barrett students complete a thesis or creative project which is an opportunity to explore an intellectual interest and produce an original piece of scholarly research. The thesis or creative project is supervised and defended in front of a faculty committee. Students are able to engage with professors who are nationally recognized in their fields and committed to working with honors students. Completing a Barrett thesis or creative project is an opportunity for undergraduate honors students to contribute to the ASU academic community in a meaningful way.

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Case Study and Analysis: Tiger Woods’ Crisis Communication and Image Restoration Strategies

Description
Tiger Woods’ adultery scandal was one of the most widely covered sports stories of the 2000s, in part because of how famous he was as a person and athlete. But the scandal and Tiger’s handling of it provided public relations professionals one of the most relevant crisis communications case studies…

Tiger Woods’ adultery scandal was one of the most widely covered sports stories of the 2000s, in part because of how famous he was as a person and athlete. But the scandal and Tiger’s handling of it provided public relations professionals one of the most relevant crisis communications case studies in the history of sports. This case study is split into three sections; pre-scandal, the scandal itself and then his road to recovery. The case study is accompanied by an essay analyzing Woods’ crisis communications and image restoration strategies.
ContributorsVatti, Rayan (Author) / Hass, Mark (Thesis director) / Hege, Kristen (Committee member) / Walter Cronkite School of Journalism & Mass Comm (Contributor, Contributor) / Dean, W.P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
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Facebook Killed the Radio Star: How Targeted Advertising and Machine Learning are Remixing the Music Industry

DescriptionOur thesis dives deeper into the rise of machine learning and how digital advertising can find target audiences to share independent artists music in a more efficient way. Our goal is to show how effective these tactics are for independent artists looking to start their career in the music industry.
ContributorsPatrick, Angela Rose (Co-author) / Fees, Max (Co-author) / Kinerk, Cole (Co-author) / Hass, Mark (Thesis director) / Patrick, Brad (Committee member) / Dean, W.P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2020-12