Barrett, The Honors College Thesis/Creative Project Collection
Barrett, The Honors College at Arizona State University proudly showcases the work of undergraduate honors students by sharing this collection exclusively with the ASU community.
Barrett accepts high performing, academically engaged undergraduate students and works with them in collaboration with all of the other academic units at Arizona State University. All Barrett students complete a thesis or creative project which is an opportunity to explore an intellectual interest and produce an original piece of scholarly research. The thesis or creative project is supervised and defended in front of a faculty committee. Students are able to engage with professors who are nationally recognized in their fields and committed to working with honors students. Completing a Barrett thesis or creative project is an opportunity for undergraduate honors students to contribute to the ASU academic community in a meaningful way.
Displaying 1 - 10 of 101
Filtering by
Description
The advertising agency, in its variety of forms, is one of the most powerful forces in the modern world. Its products are seen globally through various multimedia outlets and they strongly impact culture and economy. Since its conception in 1843 by Volney Palmer, the advertising agency has evolved into the recognizable—and unrecognizable—firms scattered around the world today. In the United States alone, there are roughly 13.4 thousand agencies, many of which also have branches in other countries. The evolution of the modern advertising agency coincided with, and even preceded, some of the major inflection points in history. Understanding how and why changes in advertising agencies affected these inflection points provides a glimpse of understanding into the relationship between advertising, business, and societal values.
In the pages ahead we will explore the future of the advertising industry. We will analyze our research to uncover the underlying trends pointing towards what is to come and work to apply those explanations to our understanding of advertising in the future.
In the pages ahead we will explore the future of the advertising industry. We will analyze our research to uncover the underlying trends pointing towards what is to come and work to apply those explanations to our understanding of advertising in the future.
ContributorsHarris, Chase (Co-author) / Potthoff, Zachary (Co-author) / Gray, Nancy (Thesis director) / Samper, Adriana (Committee member) / Department of Information Systems (Contributor) / Department of Marketing (Contributor) / Herberger Institute for Design and the Arts (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
This paper explores how changing the color of chocolate can affect its perceived taste. While color psychology and its effects on food industry marketing are widely studied, this experiment focuses on blue, red, green, and purple striped chocolates. The study conducted for this paper focuses on these four colors based on their utilization in previously conducted experiments. Each color of chocolate involved 25 participants, for a total of 100 total individuals, who each taste tested one piece and immediately filled out a survey. The survey asked demographic questions, colored chocolate preferences, and questions ranking the chocolate's appeal. While the outcome showed that blue, green, red, and purple was indeed the order of appealing colors, the study results indicate the participants' color preferences did not affect their perceived taste of the chocolate they sampled. Rather, their preference was based on experiences they associated with the color of the chocolate they tasted.
ContributorsChan, Sydney (Author) / Gray, Nancy (Thesis director) / Giard, Jacques (Committee member) / Barrett, The Honors College (Contributor)
Created2018-05
Description
Health and fast food are seemingly on two opposite ends of the spectrum, yet healthy fast food is quickly growing in popularity. As many fast food brands are adjusting their menu to accommodate to this trend, this study explores how health claims used in fast food advertising affect college students' perceptions of health and their likelihood to purchase healthy fast food products. To test this, a survey gathered quantitative data to assess student's perceptions of health and fast food, as well as qualitative data of when eating healthy is appealing and unappealing. An ad manipulation was employed to test student's likelihood to purchase the product shown in the ad. Though the study did not yield significant results, the results collected indicate that health claims may not be enough to influence someone to purchase, but that taste is of student's highest priority when making food purchase decisions. Thus, the study opens the door for future research in this realm of health and fast food, and concludes with recommendations for both marketers and future researchers.
ContributorsMigray, Emilee Catherine (Author) / Gray, Nancy (Thesis director) / Samper, Adriana (Committee member) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
This dissertation details an attempt to experimentally evaluate the Giroud et al. (1995) concentration factors for geomembranes loaded in tension perpendicular to a seam by laboratory measurement. Field observations of the performance of geomembrane liner systems indicates that tears occur at average strains well below the yield criteria. These observations have been attributed, in part, to localized strain concentrations in the geomembrane loaded in tension in a direction perpendicular to the seam. Giroud et al. (1995) has presented theoretical strain concentration factors for geomembrane seams loaded in tension when the seam is perpendicular to the applied tensile strain. However, these factors have never been verified. This dissertation was prepared in fulfillment of the requirements for graduation from Barrett, the Honors College at Arizona State University. The work described herein was sponsored by the National Science Foundation as a part of a larger research project entitled "NEESR: Performance Based Design of Geomembrane Liner Systems Subject to Extreme Loading." The work is motivated by geomembrane tears observed at the Chiquita Canyon landfill following the 1994 Northridge earthquake. Numerical analysis of the strains in the Chiquita Canyon landfill liner induced by the earthquake indicated that the tensile strains, were well below the yield strain of the geomembrane material. In order to explain why the membrane did fail, strain concentration factors due to bending at seams perpendicular to the load in the model proposed by Giroud et al. (1995) had to be applied to the geomembrane (Arab, 2011). Due to the localized nature of seam strain concentrations, digital image correlation (DIC) was used. The high resolution attained with DIC had a sufficient resolution to capture the localized strain concentrations. High density polyethylene (HDPE) geomembrane samples prepared by a leading geomembrane manufacturer were used in the testing described herein. The samples included both extrusion fillet and dual hot wedge fusion seams. The samples were loaded in tension in a standard triaxial test apparatus. to the seams in the samples including both extrusion fillet and dual hot wedge seams. DIC was used to capture the deformation field and strain fields were subsequently created by computer analysis.
ContributorsAndresen, Jake Austin (Author) / Kavazanjian, Edward (Thesis director) / Gutierrez, Angel (Committee member) / Civil, Environmental and Sustainable Engineering Programs (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
Building construction, design and maintenance is a sector of engineering where improved efficiency will have immense impacts on resource consumption and environmental health. This research closely examines the Leadership in Environment and Energy Design (LEED) rating system and the International Green Construction Code (IgCC). The IgCC is a model code, written with the same structure as many building codes. It is a standard that can be enforced if a city's government decides to adopt it. When IgCC is enforced, the buildings either meet all of the requirements set forth in the document or it fails to meet the code standards. The LEED Rating System, on the other hand, is not a building code. LEED certified buildings are built according to the standards of their local jurisdiction and in addition to that, building owners can chose to pursue a LEED certification. This is a rating system that awards points based on the sustainable measures achieved by a building. A comparison of these green building systems highlights their accomplishments in terms of reduced electricity usage, usage of low-impact materials, indoor environmental quality and other innovative features. It was determined that in general IgCC is more holistic, stringent approach to green building. At the same time the LEED rating system a wider variety of green building options. In addition, building data from LEED certified buildings was complied and analyzed to understand important trends. Both of these methods are progressing towards low-impact, efficient infrastructure and a side-by-side comparison, as done in this research, shed light on the strengths and weaknesses of each method, allowing for future improvements.
ContributorsCampbell, Kaleigh Ruth (Author) / Chong, Oswald (Thesis director) / Parrish, Kristen (Committee member) / Civil, Environmental and Sustainable Engineering Programs (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
Women dominate in terms of purchasing power and spending. They hold 60 percent of all US personal income, and those aged 50 years or older have a combined net worth of approximately $19 trillion. Of this group, women between 50 and 70 years old, in particular, are the biggest spenders (Barmann, 2014). More important than their spending power, however, is how satisfied (or dissatisfied) they are with their current purchases. Though women make 85 percent of all consumer purchases, 91 percent of women say, "...advertisers don't understand them," (Barmann, 2014). This makes sense, considering that 50 percent of the products marketed to men are actually purchased by women (Barmann, 2014). Successfully targeting women, especially Baby Boomers (women between 52 and 70 years old), would be a lucrative endeavor, and to better understand the unmet needs of that demographic, exploratory research was needed. In-depth interviews of Baby Boomer women reveals a problem that \u2014 even on a macro level \u2014 has gone unresolved, and has perhaps worsened, throughout written history: the Generation Gap (Bengtson, 1970). To illustrate the depth of the problem, there exist starkly different impressions of younger generations, namely Millennials (born between 1980 and 1995). According to The New Generation Gap by Neil Howe and William Strauss (1992), Baby Boomers view Millennials as unintelligent, entitled "pleasure beasts." In Millennials Rising, also by Howe and Strauss (2000), Millennials are characterized as a generation that is, "...beginning to manifest a wide array of positive social habits that older Americans no longer associate with youth, including a new focus on teamwork, achievement, modesty, and good conduct." These contradictory opinions further support the substantial misunderstanding between generations that surfaced during in-depth interviews. Using the results of in-depth interviews and follow-up questions for idea validation, this thesis presents a potential method for "closing the gap." The goal of this business offering is not to homogenize older and younger generations of women; the goal is to cultivate empathy and connection \u2014 Intergenerational Cohesion \u2014 between them.
ContributorsSeefus, Cole Hawk Gillette (Author) / Gray, Nancy (Thesis director) / Giard, Jacques (Committee member) / Department of Management (Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
This thesis discusses the creation of a new brand of wine. We noticed new trends in packaging and wine labels from different wine producers, and decided to take a deeper look into the current state of the wine industry. We found millennials are growing consumers of wine, and being part of the millennial generation ourselves, we decided our own personal insight could be used in our research efforts to come up with a new concept for wine. Through primary and secondary research, we were able to find relevant trends in the wine industry in regards to millennials. The focus was to create a unique marketing plan for a new wine brand concept that would eventually be sold to an established winery or wine distributor. Key questions we wanted to answer with our primary and secondary research included: What consumer segment in the wine industry is the most attractive to enter? What are the current trends in regards to wine within this consumer segment? What are this consumer segment's preferences for branding in the wine industry? What are this segment's habits in regards to drinking at social occasions? Are there social constructs in regards to what container wine can be served in? What is the ideal container to pursue other than the standard wine bottle for this consumer segment? This paper aims to find related research to support our idea of creating a new brand of wine. We will discuss the background and related readings that we used to create our target market and branding idea, the methodology in which we conducted our surveys, and analyze the data from these surveys in order to finally conclude with our thesis recommendations for how to proceed with a marketing plan.
ContributorsSeeley, Carissa (Co-author) / Haagen, Jenna (Co-author) / St. Peter, Katie (Co-author) / Gray, Nancy (Thesis director) / Eaton, Kathryn (Committee member) / Department of Supply Chain Management (Contributor) / Department of Marketing (Contributor) / Department of Management (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
The Prestige Worldwide Resort and development area will be constructed to the east of Scottsdale Rd and North of the 101 loop. The development area is composed of 442.58 acres of land within 9 parcels. Zoning for this development area consists of commercial, recreational, golf course, residential, and water/wastewater treatment. The main feature of the development area is a luxury resort to be located at the southwest corner of Legacy Blvd and Hayden Rd. The resort includes a large pond over which the entrance road traverses. The resort also includes an 18-hole golf course located just north of Legacy Blvd. The proposed residential area is to the east of Hayden Rd on the northern half of the site. Along the northeastern border of this residential area are APS, SRP, and Bureau of Reclamation easements. A recreational area in the form of a park is proposed to the east and west of the southern portion of N Hayden Rd on the site. The southeast corner or the site is reserved for water and wastewater treatment. The southwest corner of the site is for commercial use with an additional recreational/sporting area just to the north of this commercial area. The key feature of the resort is its luxurious eight-story hotel along with two other hotel buildings that accommodate tourists who are visiting Scottsdale. The main hotel includes 210 rooms to provide enough housing for these tourists and acquire more attraction to Scottsdale. The composition of the hotel consists of the first floor being the lobby and a recreational area. The other floors each contain 30 rooms, 3 elevators, and a staircase. Surrounding the hotel is a parking lot for the hotel guests and people attending events hosted at the hotel. Regarding the hotel specifications, two different alternative designs were produced to determine the ideal steel member type, concrete reinforcement, and the steel frame layout. The final hotel design was determined by which alternative had the lowest structural response from loading and cost effective.
ContributorsCastro, Cesar Aaron (Author) / Fox, Peter (Thesis director) / Templeton, Stephanie (Committee member) / Civil, Environmental and Sustainable Engineering Programs (Contributor, Contributor) / Barrett, The Honors College (Contributor)
Created2017-05
Description
In developed countries, municipalities deliver drinking water to constituents through water distribution systems. These transport water from a treatment plant to homes, restaurants, and any other site of end use. Proper water distribution system infrastructure functionality is a critical concern to city planners and managers because component failures within these systems restrict or prevent the ability to deliver water. The reduced capacity to deliver water forces the health and well being of all citizens into jeopardy. The breakdown of a component can even spark the failure of several more components, causing a sequence of cascading failures with catastrophic consequences. To make matters worse, some forms of component failures are unpredictable and it is impossible to foresee every possible failure that could occur. In order to prevent cataclysmic losses that are experienced during system failures, the development of resilient water distribution infrastructure is vital. A resilient water distribution system possesses an adaptive capacity to mitigate the loss of service resulting from component failures. Traditionally, infrastructure resilience research has been retrospective in nature, analyzing the infrastructure system after it suffered a failure event. However, this research project takes water distribution resilience research in a new direction. The research identifies the Sensing Anticipating, Adaptation, and Learning processes that are inherent in the current operations of each component in the water distribution system (pumps, pipes, valves, tanks, nodes). Additional SAAL processes have been recommended for the components that lack adaptive management in current practice. This workis unique in that it applies resilience theory to water distribution systems in an anticipatory manner. This anticipatory application of resilience will provide operators with actionable process for them to implement during failure situations. In this setting, resilience is applied to existing systems for noticeable improvements in operation during failure situations.
ContributorsRodriguez, Jordan Robert (Author) / Seager, Thomas (Thesis director) / Eisenberg, Daniel (Committee member) / Bondank, Emily (Committee member) / Civil, Environmental and Sustainable Engineering Programs (Contributor) / School of Sustainability (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
This thesis describes the conduct and interpretation of large scale direct shear testing of municipal solid waste (MSW) which was recently conducted at Arizona State University under the guidance of Dr. Edward Kavazanjian Jr. This research was performed to establish the shear strength parameters for MSW of a particular landfill in the eastern United States. As part of this research, the unit weight of the material of interest was recorded to help establish if the properties of the waste tested in this project were consistent with the properties of MSW reported in the technical literature.
The paper begins with an overview of scholarly articles on shear strength and unit weight of MSW. This overview summarizes trends found in other MSW investigations. The findings described in these articles served as a basis to determine if the direct shear test results in this investigation complied with typical values reported in other MSW investigations.
A majority of this thesis is dedicated to describing testing protocol, nuances of experimental execution, and test results of the direct shear tests. This culminates in an analysis of the shear strength parameters and consolidated unit weight exhibited by the MSW tested herein. Throughout the testing displacement range of 3.5 inches, none of the MSW specimens achieved a peak shear stress. Consequently, the test results were analyzed at displacements of 1.7 inches, 2.1 inches, and 2.4 inches during the tests to develop Mohr-Coulomb envelopes for each specified displacement. All three envelopes indicated that the cohesion of the material was effectively 0 psf). The interpreted angles of internal friction were of 30.6°, 33.7°, and 36.0° for the displacements of 1.7, 2.1, and 2.4 inches, respectively. These values correlate well with values from previous investigations, indicating that from a shear strength basis the waste tested in this project was typical of MSW from other landfills. Analysis of the consolidated unit weight of the MSW specimens also suggests the MSW was similar to in-situ MSW which was placed in a landfill with low levels of compaction and small amounts of cover soil.
The paper begins with an overview of scholarly articles on shear strength and unit weight of MSW. This overview summarizes trends found in other MSW investigations. The findings described in these articles served as a basis to determine if the direct shear test results in this investigation complied with typical values reported in other MSW investigations.
A majority of this thesis is dedicated to describing testing protocol, nuances of experimental execution, and test results of the direct shear tests. This culminates in an analysis of the shear strength parameters and consolidated unit weight exhibited by the MSW tested herein. Throughout the testing displacement range of 3.5 inches, none of the MSW specimens achieved a peak shear stress. Consequently, the test results were analyzed at displacements of 1.7 inches, 2.1 inches, and 2.4 inches during the tests to develop Mohr-Coulomb envelopes for each specified displacement. All three envelopes indicated that the cohesion of the material was effectively 0 psf). The interpreted angles of internal friction were of 30.6°, 33.7°, and 36.0° for the displacements of 1.7, 2.1, and 2.4 inches, respectively. These values correlate well with values from previous investigations, indicating that from a shear strength basis the waste tested in this project was typical of MSW from other landfills. Analysis of the consolidated unit weight of the MSW specimens also suggests the MSW was similar to in-situ MSW which was placed in a landfill with low levels of compaction and small amounts of cover soil.
ContributorsCuret, Dylan Shea (Author) / Kavazanjian, Edward (Thesis director) / Houston, Sandra (Committee member) / Civil, Environmental and Sustainable Engineering Programs (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05