Barrett, The Honors College Thesis/Creative Project Collection
Barrett, The Honors College at Arizona State University proudly showcases the work of undergraduate honors students by sharing this collection exclusively with the ASU community.
Barrett accepts high performing, academically engaged undergraduate students and works with them in collaboration with all of the other academic units at Arizona State University. All Barrett students complete a thesis or creative project which is an opportunity to explore an intellectual interest and produce an original piece of scholarly research. The thesis or creative project is supervised and defended in front of a faculty committee. Students are able to engage with professors who are nationally recognized in their fields and committed to working with honors students. Completing a Barrett thesis or creative project is an opportunity for undergraduate honors students to contribute to the ASU academic community in a meaningful way.
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- Creators: Balven, Rachel
This paper outlines cumulative research on food deserts in relation to college students; namely, that there are communities classified as food deserts because significant numbers of the population lack access to grocery stores selling fresh produce or other goods normally called “healthy.” These areas are often also food swamps, or areas with intense access to sugar-dense, high-fat foods. Research as a whole suggests that three, among many, things might primarily drive food insecurity for individuals caught in these food deserts: lack of access to a personal vehicle, low income or prohibitively expensive healthy foods, and personal education or culture (Wright, 2016). College students both fit into the geographical food deserts and are individuals who tend to have a worrying level of food insecurity (Kim, 2018). It is costly to make adjustments to entire environments to rid communities of food desert qualities, and it is not always effective as ending food insecurity or malnutrition; instead, it can be much more effective to focus on individuals within communities and help push cultures into a better direction. This project demonstrates that ASU students are experiencing food dissatisfaction and are in a food desert worthy of attention and action, and that students are motivated to see a solution. The solution that the paper focuses on is a food delivery system of fresh produce and foods for students.
For our Barrett Honors thesis, our team decided to complete the Founders Lab thesis pathway. Founders Lab offers Barrett students the opportunity to spend their year working on developing entrepreneurial ideas into innovative new businesses by designing not only a business model, but the marketing, sales, and financial models of it as well. This team-based thesis/creative project empowers Barrett students to find solutions to a challenge and gain valuable experience launching a new business of their own.
The purpose of this thesis study was to market a favorable solution to reduce stress levels and improve the quality of sleep for young adults by using a piece of technology developed by NASA. This technology was a lighting system initially designed to help astronauts regulate their circadian rhythms in space, and our goal was to find a suitable market for this type of product. Our team wanted to focus on college students because they often suffer from high anxiety and stress levels, which affects their overall productiveness in study rooms and dorms. After conducting research and interviewing students on the ASU campus, we wanted to market a solution that incorporates the same technology, but is also able to adjust lighting intensity and color. Taking this solution, our group setup demonstration rooms in Noble Library to collect data from students who would be interested in seeing more of this product on campus. Additionally, a Facebook advertisement campaign was launched to promote our website and gain any other feedback. Ultimately, these two methods of outreach proved to be a huge success, and there was a significant amount of interest in this product, validating that there is a potential market.
Founders Lab is a thesis pathway for Barrett students under W.P. Carey’s Center for Entrepreneurship. The pathway provides students of all majors with the opportunity to experience entrepreneurship through designing a business idea and obtaining traction for that idea. In this honors thesis project, safety on the Arizona State University campus was considered to create a business idea involving personal safety jewelry. Throughout the year of Founders Lab, this concept has been refined and ultimately tested for its demand and potential.
The Founders Lab is a team-focused, exploratory Barrett Thesis project that allows students the opportunity to discover and utilize their “inner entrepreneur”. This project empowers teams of students to come up with a business idea; create a strategic business model; conduct research on a target market; generate a brand style, logo, and other marketing-related materials; meet with business professionals as a way to receive feedback; and finalize a business plan with tangible deliverables. This project in particular focuses on the creation of an app that allows users to connect with others in competitive esports tournaments and participate in tutoring sessions for financial incentives. Throughout our experience participating in the Founders Lab, we were able to construct this business pitch.
