Barrett, The Honors College Thesis/Creative Project Collection
Barrett, The Honors College at Arizona State University proudly showcases the work of undergraduate honors students by sharing this collection exclusively with the ASU community.
Barrett accepts high performing, academically engaged undergraduate students and works with them in collaboration with all of the other academic units at Arizona State University. All Barrett students complete a thesis or creative project which is an opportunity to explore an intellectual interest and produce an original piece of scholarly research. The thesis or creative project is supervised and defended in front of a faculty committee. Students are able to engage with professors who are nationally recognized in their fields and committed to working with honors students. Completing a Barrett thesis or creative project is an opportunity for undergraduate honors students to contribute to the ASU academic community in a meaningful way.
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- Creators: School of Politics and Global Studies
Description
Attending a university is a stressful transition for many students leaving their respective support systems. Many universities attempt to mitigate this stress by offering numerous campus resources such as, tutoring services, counseling services, and health services. However, research has shown that many of these resources are under utilized by the general student population because of barriers that include student perception, awareness, and access. Being able to understand these barriers that lead to the under utilization of campus resources can assist with creating resources that are more visible, engaging, and attractive to student populations on many campuses. The question being asked is: how to create an engaging health resource that is attractive, visible, and accessible to students?
Based on research analyzed on the barriers between students and campus resources, the optimization of student outreach, and marketing strategies directed towards students, the creation of a student-led campus health resource followed. Analysis of this research showcased that the medium in which students resources were promoted, and the framework of the resource have an impact on students' awareness of the resource, attractiveness of the student resource, and student resource engagement. Based on these analyses and results, the creation of HealthU occurred to provide a visible, engaging, and attractive student resource to the Arizona State University student body.
Based on research analyzed on the barriers between students and campus resources, the optimization of student outreach, and marketing strategies directed towards students, the creation of a student-led campus health resource followed. Analysis of this research showcased that the medium in which students resources were promoted, and the framework of the resource have an impact on students' awareness of the resource, attractiveness of the student resource, and student resource engagement. Based on these analyses and results, the creation of HealthU occurred to provide a visible, engaging, and attractive student resource to the Arizona State University student body.
ContributorsAlcazar, Ivan (Co-author) / Mora, Leslie (Co-author) / Freeman, Javon (Co-author) / Byrne, Jared (Thesis director) / Sebold, Brent (Committee member) / Department of Information Systems (Contributor) / School of Politics and Global Studies (Contributor) / Dean, W.P. Carey School of Business (Contributor) / School of International Letters and Cultures (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
Throughout the two semesters of the Founder’s Lab program, we developed and practiced our entrepreneurship skills by working to solve the issue of diversity and polarization. In the first semester, our task was to help a corporate entrepreneurial venture create and execute a marketing plan to diversify their target audience. We worked with the lead professors developing the World War II Studies Master’s Program for ASU’s School of Historical, Philosophical and Religious Studies. During our collaboration with the World War II program, we realized that their issue with finding diverse students stemmed from an institutional problem with cultural diversity and polarization.
While working with the World War II Studies program, we primarily conducted market research, which eventually led us to pivot into starting our own venture. The data from the surveys we created indicated that the target market for a World War II Master’s Program was too narrow, and only appealed to people with specific cultural backgrounds. We concluded that a simple marketing plan would not be able to solve the lack of diversity, and decided to start up our own business to combat the issue. In the spring semester we created Platter Chatter, a social venture dedicated to promoting diversity and cultural awareness through food.
We believe that Platter Chatter has future potential as a social venture due to its unique position in the market, as well as the diverse perspectives and social capital that we bring as founders of the company. Some unexpected events have disrupted our original plans for testing and launching our venture, but with future work we are sure that our company and product will be able to succeed.
While working with the World War II Studies program, we primarily conducted market research, which eventually led us to pivot into starting our own venture. The data from the surveys we created indicated that the target market for a World War II Master’s Program was too narrow, and only appealed to people with specific cultural backgrounds. We concluded that a simple marketing plan would not be able to solve the lack of diversity, and decided to start up our own business to combat the issue. In the spring semester we created Platter Chatter, a social venture dedicated to promoting diversity and cultural awareness through food.
We believe that Platter Chatter has future potential as a social venture due to its unique position in the market, as well as the diverse perspectives and social capital that we bring as founders of the company. Some unexpected events have disrupted our original plans for testing and launching our venture, but with future work we are sure that our company and product will be able to succeed.
ContributorsChotalla, Maanik (Co-author) / Joe, Jona (Co-author) / Sauma MasÃs, Melania (Co-author) / Byrne, Jared (Thesis director) / Sebold, Brent (Committee member) / Sanford School of Social and Family Dynamics (Contributor) / School of Politics and Global Studies (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05