Barrett

Barrett, The Honors College at Arizona State University proudly showcases the work of undergraduate honors students by sharing this collection exclusively with the ASU community.

Barrett accepts high performing, academically engaged undergraduate students and works with them in collaboration with all of the other academic units at Arizona State University. All Barrett students complete a thesis or creative project which is an opportunity to explore an intellectual interest and produce an original piece of scholarly research. The thesis or creative project is supervised and defended in front of a faculty committee. Students are able to engage with professors who are nationally recognized in their fields and committed to working with honors students. Completing a Barrett thesis or creative project is an opportunity for undergraduate honors students to contribute to the ASU academic community in a meaningful way.

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Brand Enhancement: A New Marketing Plan

Description
An in-depth analysis of Homeview Realty and Homeview Financial was conducted. A marketing plan for both companies was prepared for this project. Homeview Realty and Homeview Financial are in the midst of dynamic industries. The landscape of doing business in the real estate and mortgage industries are constantly changing and…

An in-depth analysis of Homeview Realty and Homeview Financial was conducted. A marketing plan for both companies was prepared for this project. Homeview Realty and Homeview Financial are in the midst of dynamic industries. The landscape of doing business in the real estate and mortgage industries are constantly changing and evolving. Thus, it is vital for Homeview Realty and Homeview Financial to constantly be knowledgeable in these fields. With this dynamic aspect, the landscape for marketing has also changed; it became digital in nature. Thus, it is important to analyze Homeview Realty and Homeview Financial currently and create a live marketing plan that can be updated when needed. With a marketing plan in hand, Homeview will be able understand its business model, mission, goals, and objectives and in turn be able to create marketing campaigns compatible with the companies objectives and strategic directions.
ContributorsCrowley, Rachel Victoria (Author) / Ostrom, Lonnie (Thesis director) / Montoya, Detra (Committee member) / Mirshak, Paul (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / Department of Supply Chain Management (Contributor) / Department of Chemistry and Biochemistry (Contributor) / Department of Finance (Contributor) / School of Accountancy (Contributor)
Created2014-05
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Understanding the Motivation to Cheat Under High and Low Control

Description
Under what conditions are people more likely to cheat? In this study, we looked to examine the effect of personal control in connection with the motivation to cheat. Specifically, we are interested in which individuals were more likely to engage in, or accept, illegal activity when a cheating cue, signaling…

Under what conditions are people more likely to cheat? In this study, we looked to examine the effect of personal control in connection with the motivation to cheat. Specifically, we are interested in which individuals were more likely to engage in, or accept, illegal activity when a cheating cue, signaling either a high or low probability of other people to cheat, is present. Results indicate that individuals who perceive they have low (vs. high) personal control are more likely to cheat when they believe others are not cheating (a low cheating cue), but they cheat directionally less when they believe many other people are cheating (high cheating cue). Moreover, when the cheating cue is high, both low and high control individuals believe the risk of being watched and the risk of being caught is significantly greater than when a low cheating cue is present.
ContributorsWright, Allyson Leigh (Author) / Samper, Adriana (Thesis director) / Mirshak, Paul (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / Hugh Downs School of Human Communication (Contributor)
Created2014-05