Barrett, The Honors College at Arizona State University proudly showcases the work of undergraduate honors students by sharing this collection exclusively with the ASU community.

Barrett accepts high performing, academically engaged undergraduate students and works with them in collaboration with all of the other academic units at Arizona State University. All Barrett students complete a thesis or creative project which is an opportunity to explore an intellectual interest and produce an original piece of scholarly research. The thesis or creative project is supervised and defended in front of a faculty committee. Students are able to engage with professors who are nationally recognized in their fields and committed to working with honors students. Completing a Barrett thesis or creative project is an opportunity for undergraduate honors students to contribute to the ASU academic community in a meaningful way.

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The purpose of this analysis of the Cottonwood Clippers Swim Team is to give the team and its Board members another perspective on the team's functioning and to identify potential changes that could benefit the team. As a previous member and coach, I have a unique perspective from my experiences

The purpose of this analysis of the Cottonwood Clippers Swim Team is to give the team and its Board members another perspective on the team's functioning and to identify potential changes that could benefit the team. As a previous member and coach, I have a unique perspective from my experiences being on the team and from being a coach interacting with swimmers, parents, and the Board members. The idea of this thesis project stemmed from my personal experiences with the team and a desire to give back to the team members by helping them improve their business operations and helping to create new marketing strategies and tactics for the team to use in the future. In the sections that follow, the external environment will be examined to provide information about Cottonwood and the surrounding area. Then the internal environmental analysis will give insight into what the team is currently doing and its structure. This information will then be used to identify strategies and tactics that will help meet the goals the team has established.
ContributorsWilber, Amanda (Author) / Ostrom, Amy (Committee member) / Milliken, John (Committee member) / Estes, Erin (Committee member) / Barrett, The Honors College (Contributor)
Created2012-05