Barrett, The Honors College Thesis/Creative Project Collection
Barrett, The Honors College at Arizona State University proudly showcases the work of undergraduate honors students by sharing this collection exclusively with the ASU community.
Barrett accepts high performing, academically engaged undergraduate students and works with them in collaboration with all of the other academic units at Arizona State University. All Barrett students complete a thesis or creative project which is an opportunity to explore an intellectual interest and produce an original piece of scholarly research. The thesis or creative project is supervised and defended in front of a faculty committee. Students are able to engage with professors who are nationally recognized in their fields and committed to working with honors students. Completing a Barrett thesis or creative project is an opportunity for undergraduate honors students to contribute to the ASU academic community in a meaningful way.
Displaying 1 - 10 of 50
Description
This study utilized a literature review and an analysis of Google Trends and Google News data in order to investigate the coverage that American men’s soccer gets from the media compared to that given to other major American sports. The literature review called upon a variety of peer-reviewed, scholarly entries, as well as journalistic articles and stories, to holistically argue that soccer receives short-sighted coverage from the American media. This section discusses topics such as import substitution, stardom, and American exceptionalism. The Google analysis consisted of 30 specific comparisons in which one American soccer player was compared to another athlete playing in one of America’s major sports leagues. These comparisons allowed for concrete measurements in the difference in popularity and coverage between soccer players and their counterparts. Overall, both the literature review and Google analysis yielded firm and significant evidence that the American media’s coverage of soccer is lopsided, and that they do play a role in the sport’s difficulty to become popular in the American mainstream.
ContributorsHedges, Nicholas Kent (Author) / Kurland, Brett (Thesis director) / Reed, Sada (Committee member) / Walter Cronkite School of Journalism and Mass Comm (Contributor) / School of Mathematical and Statistical Sciences (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
Description
GEICO Insurance offers a wide range of insurance options to consumers nationwide. The company has experienced exponential growth over the past 15 years largely due to their low rates, ease of purchase, online business model, and their industry-revolutionizing approach to advertising these competitive advantages. Operating primarily within the enormous Property and Casualty sector of the insurance industry, GEICO faces extremely high levels of competition from many well-resourced companies. The most dangerous of which have begun to respond to GEICO's humorous, charming, and often detached advertising strategy through the employment of one of two general strategies; either imitating and attempting to improve upon GEICO's brand image and advertising practices, or else attacking it, insinuating that a company with this appeal does not truly care about its customers or its services. As GEICO has already solidified their low price point and ease of purchase in the minds of consumers, a tactical shift in response to competitive actions is now optimal. To avoid being labeled as a "cut-rate" insurance provider who cares little about the safety or well-being of their clients, and provides them with low quality insurance products and services; the following integrated marketing campaign is proposed. Spearheaded by the slogan "As long as you have GEICO, Things are looking up.", this campaign will focus on raising awareness of the plethora of customer service programs and initiatives already offered by GEICO that are unknown to the general public. The humorous, lighthearted appeal will remain, but the focus on highlighting customer service benefits and the high quality associated with GEICO's product will serve to shift the public perception of GEICO. As a result of this campaign, GEICO will appeal to a broader segment of the market, retain customers for longer period of time, raise awareness of their helpful customer service products and services, and differentiate themselves from the competition.
ContributorsGood, David Gregory (Author) / Gray, Nancy (Thesis director) / Samper, Adriana (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / W. P. Carey School of Business (Contributor) / Department of Management (Contributor)
Created2015-05
Description
Currently, the medical industry employs an acute treatment process centered on responsiveness and restoration. This method fails those with chronic illness who require disease management and proactivity. As a solution, the medical industry has implemented programs focused on providing integrated, coordinated care. This project examines two primary models to accommodate chronically ill patients: Accountable Care Organizations (ACOs) and Patient Centered Medical Homes (PCMHs). Specifically, this paper examines the data from Pioneer and Medicare Shared Savings Program ACOs. In the aggregate, the data indicate that these programs have been unsuccessful due to several key issues: a lack of patient and physician engagement, failure to incentivize medical professionals and failed collaboration between both ACOs and PCMHs. Remedying these issues would improve the ability of both ACOs and PCMHs to provide integrated, comprehensive care to patients with chronic illnesses.
ContributorsWoods, Cassie Marie (Author) / Ketcham, Jonathan (Thesis director) / Samper, Adriana (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor)
Created2015-05
Description
Research on teamwork has shown that teams are more productive and produce better results than individuals working on their own. Yet, research on individuals' work preferences makes it clear that not everyone prefers working in teams. In order to improve teamwork and achieve better results in both the collegiate arena and in the professional world, this study was designed to research different factors that affect a group's performance and creativity: satisfaction, familiarity, and the behavioral styles of individual team members. Additionally, this study addresses if the group's composition of Keirsey types \u2014 temperament patterns \u2014 also play a role in the group's creativity and performance. In this study, students created teams of four to seven students and completed specific in-class activities called Applied Insights. Groups composed mostly of Guardians, one of the four Keirsey temperaments, are able to adapt to the task at hand, which is demonstrated here with creativity. Further, groups who perceive themselves as sharing similar traits with many members are more satisfied and achieve a higher overall performance. Lastly, groups comprised of individuals who were least familiar with their teammates they had not previously worked with, produced more creative results in the short run. Whereas groups comprised of individuals who were least familiar with their teammates they had previously worked with, produced better overall results in short run.
ContributorsPinto, Linda (Co-author) / Hulse, Christopher (Co-author) / Vaughn, Michael (Co-author) / LePine, Marcie (Thesis director) / Samper, Adriana (Committee member) / Barrett, The Honors College (Contributor) / WPC Graduate Programs (Contributor) / School of Accountancy (Contributor) / Department of Information Systems (Contributor) / Department of Marketing (Contributor) / School of Music (Contributor)
Created2014-12
Description
This project researches the potential effects of retail design and layout and how it affects consumer-purchasing behavior. The research can be broken down into three large segments as well as a case study. The first focuses on the consumers and the target market. The second examines store layout in terms of walkways, wall placements, and major pathways throughout the space. Third, the overall aesthetics and design are studied, focusing on color, texture, shapes, and lighting. Lastly, a case study on a popular women's retail store, Antrhoplogie, is examined based on the above research. This project gives interesting insight into the minds of the consumer in retail environments as well as the effect of design and overall experience the consumers have in many types of retail stores.
ContributorsAndes, Katie Marissa (Author) / Brandt, Beverly (Thesis director) / Samper, Adriana (Committee member) / Zingoni, Milagros (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / The Design School (Contributor) / W. P. Carey School of Business (Contributor)
Created2014-05
Description
The aim of this thesis project was to conduct a brand analysis for a local juice company, Kaleidoscope Juice. Through this brand analysis, Kaleidoscope's current branding and marketing strategies were assessed as well as their narrow positioning strategy within the juicing industry. As such, the primary focus of the research and field work was Kaleidoscope's positioning, and how expanding their current target customer group would be advantageous for the brand both financially and operationally. Both primary and secondary sources were utilized to help identify key factors and pricing in the juicing industry as well as the competitive marketplace. Additionally, an online survey was created and approved by the IRB that was used to help understand consumer's perceptions of the industry, as well as the brand and brand elements. The questionnaire was distributed online, and a group of 91 participants were sampled for the purpose of the study. The results were extremely useful in understanding price sensitivity, as well as preferred distribution methods for consumers. Additionally, the data supported much of the research and field work conducted in the analysis and helped to solidify branding recommendations for Kaleidoscope. It was concluded that although Kaleidoscope does have a strong target customer base, expanding and educating a new target consumer would be extremely beneficial for the brand going into the future.
ContributorsTremel, Sarah Anne (Author) / Montoya, Detra (Thesis director) / Samper, Adriana (Committee member) / Barrett, The Honors College (Contributor) / Department of Supply Chain Management (Contributor) / Department of Marketing (Contributor)
Created2014-05
DescriptionThe thesis is based on the process of planning, creating, and implementing an in-home K-12th grade tutoring company that provides a tutoring service where students are aided in academic and lifetime success. The business model also contains detailed plans on how it expects to expand nationwide.
ContributorsVanDuzer, Todd (Author) / Samper, Adriana (Committee member) / Hoyt, Heather (Committee member) / Barrett, The Honors College (Contributor) / W. P. Carey School of Business (Contributor)
Created2012-12
Description
This thesis presents a process by which a controller used for collective transport tasks is qualitatively studied and probed for presence of undesirable equilibrium states that could entrap the system and prevent it from converging to a target state. Fields of study relevant to this project include dynamic system modeling, modern control theory, script-based system simulation, and autonomous systems design. Simulation and computational software MATLAB and Simulink® were used in this thesis.
To achieve this goal, a model of a swarm performing a collective transport task in a bounded domain featuring convex obstacles was simulated in MATLAB/ Simulink®. The closed-loop dynamic equations of this model were linearized about an equilibrium state with angular acceleration and linear acceleration set to zero. The simulation was run over 30 times to confirm system ability to successfully transport the payload to a goal point without colliding with obstacles and determine ideal operating conditions by testing various orientations of objects in the bounded domain. An additional purely MATLAB simulation was run to identify local minima of the Hessian of the navigation-like potential function. By calculating this Hessian periodically throughout the system’s progress and determining the signs of its eigenvalues, a system could check whether it is trapped in a local minimum, and potentially dislodge itself through implementation of a stochastic term in the robot controllers. The eigenvalues of the Hessian calculated in this research suggested the model local minima were degenerate, indicating an error in the mathematical model for this system, which likely incurred during linearization of this highly nonlinear system.
To achieve this goal, a model of a swarm performing a collective transport task in a bounded domain featuring convex obstacles was simulated in MATLAB/ Simulink®. The closed-loop dynamic equations of this model were linearized about an equilibrium state with angular acceleration and linear acceleration set to zero. The simulation was run over 30 times to confirm system ability to successfully transport the payload to a goal point without colliding with obstacles and determine ideal operating conditions by testing various orientations of objects in the bounded domain. An additional purely MATLAB simulation was run to identify local minima of the Hessian of the navigation-like potential function. By calculating this Hessian periodically throughout the system’s progress and determining the signs of its eigenvalues, a system could check whether it is trapped in a local minimum, and potentially dislodge itself through implementation of a stochastic term in the robot controllers. The eigenvalues of the Hessian calculated in this research suggested the model local minima were degenerate, indicating an error in the mathematical model for this system, which likely incurred during linearization of this highly nonlinear system.
ContributorsBaye-Wallace, Lily Catherine (Author) / Berman, Spring (Thesis director) / Marvi, Hamidreza (Committee member) / Mechanical and Aerospace Engineering Program (Contributor) / School of Music, Dance and Theatre (Contributor) / School for Engineering of Matter,Transport & Enrgy (Contributor) / Barrett, The Honors College (Contributor)
Created2020-12
Description
Analytics has transformed many of the core principles of sports journalism, forcing journalists to work smarter, harder and more creatively than ever before. Yet reporters today are uniquely prepared to navigate the constantly evolving world of journalism, as they now find themselves armed with a plethora of statistics and data that allow storytelling at depths never previously imagined. In interviews with those at the cutting edge of the industry, journalists from around the country imparted insight into how they work to blend new age thinking with time-tested methods of journalism. This thesis expands on those insights and examines the strategies employed to best attack questions of how to best integrate analytics into writing, what role analytics should play in interviews, how to find stories using analytics and others.
The process to answer these questions began by compiling a list of 166 journalists who could provide valuable insight into the current state of sports journalism. Targeted specifically were those journalists who were either currently or had spent extensive time as a beat reporter, as a crucial aspect of the study hinged on the exploration of the role of analytics in day-to-day coverage. Of those 166 journalists, 93 made themselves available through either Twitter direct message or email. Once contacted, 47 of those journalists responded, eventually leading to 27 phone interviews and 7 email interviews.
Each interview began with the journalist establishing a baseline for what they thought the role of analytics should be in the coverage of their respective sports. From there, the conversation often took a linear turn as journalists talked about the experiences in their career that led them to that conclusion, what moments had shifted their overall opinions of analytics, their best approaches for utilizing analytics in both articles and interviews, their favorite and least favorite analytical measures, the gaps that remain in analytics, and the future of the industry as a whole.
Each interview was transcribed, and a number of compelling themes emerged. The many different themes were organized into three different groups, past, present and future, where they were further expanded on to best display the many concepts illustrated in this thesis. Among the themes explored include how journalists use coaches and players to validate statistics, what strategies work best when including analytics in conversations with athletes, how to find story ideas through analytics and the issues plaguing the analytics community. Once themes had been identified, the percentage of journalists who had indicated agreement with the themes were calculated. Thus, themes investigated were represented statistically as well as by a quote from a journalist addressing the idea.
Across 34 interviews with some of the country’s most established and well-respected voices, many of the pressing issues facing analytics in sports journalism today were explored, including the melding of analytical and narrative writing, how best to use analytics in question asking, and the “holy grail” of analytical data. Across interviews, a host of interesting strategies and ideas emerged as journalists examined how the industry reached its current point, what practices are currently most effective, and where the industry is headed. The perspective gained from this thesis gives insight into many of the lesser-discussed elements of journalism, imparting a deeper understanding of the challenges that lay ahead for sports journalism through an examination for how far the industry has come. While analytics and their usage in sports journalism remains a difficult concept to fully encapsulate, this thesis hopefully gives a better look at their complex and ever-evolving relationship.
The process to answer these questions began by compiling a list of 166 journalists who could provide valuable insight into the current state of sports journalism. Targeted specifically were those journalists who were either currently or had spent extensive time as a beat reporter, as a crucial aspect of the study hinged on the exploration of the role of analytics in day-to-day coverage. Of those 166 journalists, 93 made themselves available through either Twitter direct message or email. Once contacted, 47 of those journalists responded, eventually leading to 27 phone interviews and 7 email interviews.
Each interview began with the journalist establishing a baseline for what they thought the role of analytics should be in the coverage of their respective sports. From there, the conversation often took a linear turn as journalists talked about the experiences in their career that led them to that conclusion, what moments had shifted their overall opinions of analytics, their best approaches for utilizing analytics in both articles and interviews, their favorite and least favorite analytical measures, the gaps that remain in analytics, and the future of the industry as a whole.
Each interview was transcribed, and a number of compelling themes emerged. The many different themes were organized into three different groups, past, present and future, where they were further expanded on to best display the many concepts illustrated in this thesis. Among the themes explored include how journalists use coaches and players to validate statistics, what strategies work best when including analytics in conversations with athletes, how to find story ideas through analytics and the issues plaguing the analytics community. Once themes had been identified, the percentage of journalists who had indicated agreement with the themes were calculated. Thus, themes investigated were represented statistically as well as by a quote from a journalist addressing the idea.
Across 34 interviews with some of the country’s most established and well-respected voices, many of the pressing issues facing analytics in sports journalism today were explored, including the melding of analytical and narrative writing, how best to use analytics in question asking, and the “holy grail” of analytical data. Across interviews, a host of interesting strategies and ideas emerged as journalists examined how the industry reached its current point, what practices are currently most effective, and where the industry is headed. The perspective gained from this thesis gives insight into many of the lesser-discussed elements of journalism, imparting a deeper understanding of the challenges that lay ahead for sports journalism through an examination for how far the industry has come. While analytics and their usage in sports journalism remains a difficult concept to fully encapsulate, this thesis hopefully gives a better look at their complex and ever-evolving relationship.
ContributorsRosenfarb, Jacob Alexander (Author) / Boivin, Paola (Thesis director) / Reed, Sada (Committee member) / Walter Cronkite School of Journalism & Mass Comm (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
Ice hockey is a minority sport in New Zealand, but many people are dedicating their lives to grow its popularity in the country. Hockey in Kiwi Land: Exploring the Ice Hockey Culture of New Zealand presents the voices of those involved in the country’s largest city, Auckland, and their efforts in the country’s highest league. The New Zealand Ice Hockey League is made up of people of different backgrounds, including fathers, teenagers, university students, full-time workers, and Canadians. Information on ice hockey’s culture was found through spending a week in Auckland and interviewing different people involved with the West Auckland Admirals, the defending champion at the time. The information was then created into a website that displays both a written and visual component. The photo stories were made to capture the physical aspect of a game that wants to dominate in a country obsessed with rugby. The interviews capture why those born in New Zealand love ice hockey and what needs to change to promote the sport better. Many in the league came from ice hockey haven Canada, and they provided insight on the differences they noticed between New Zealand and North America. The project taught me more about New Zealand’s ice hockey programs and how they differ from those in North America. The interviews showed that while the sport will be a minority in the country for the next few years, it will continue to grow through the joint efforts of international and New Zealand-born players giving back.
ContributorsOrtiz, Jenna (Author) / Kurland, Brett (Thesis director) / Reed, Sada (Committee member) / Historical, Philosophical & Religious Studies (Contributor) / Walter Cronkite School of Journalism & Mass Comm (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05