Barrett, The Honors College Thesis/Creative Project Collection
Barrett, The Honors College at Arizona State University proudly showcases the work of undergraduate honors students by sharing this collection exclusively with the ASU community.
Barrett accepts high performing, academically engaged undergraduate students and works with them in collaboration with all of the other academic units at Arizona State University. All Barrett students complete a thesis or creative project which is an opportunity to explore an intellectual interest and produce an original piece of scholarly research. The thesis or creative project is supervised and defended in front of a faculty committee. Students are able to engage with professors who are nationally recognized in their fields and committed to working with honors students. Completing a Barrett thesis or creative project is an opportunity for undergraduate honors students to contribute to the ASU academic community in a meaningful way.
Displaying 1 - 10 of 52
Description
This study was designed to discover any relationship between waiting and purchasing impulse goods. I distributed a survey with three conditions: a control with no wait, a wait with information explaining the wait, and a wait with no information. After the wait, participants saw a group of impulse goods and indicated how much they were willing to spend for each item, and how much they desired to buy each item. Results showed that participants in the treatment condition with information for the wait desired the impulse goods the least, and were willing to spend the least to purchase them. However, there was no significant difference between the participants given no information explaining the wait, and the control group in either desire or the price they were willing to pay. This is possibly explained by the apology in the message read by participants in the condition with information. They felt more valued and were less likely to feel the need to spend money on impulse goods that are often purchased to make the participant feel better about their wait.
ContributorsThornton, Tiffany Lynn (Author) / Mandel, Naomi (Thesis director) / Lisjak, Monika (Committee member) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
I currently run a used off-road shop that buys, sells, trades, and repairs off-road vehicles such as dirtbikes, ATVs, and UTVs. Given the success of our current location in Mesa, Arizona, I have decided to explore the possibility of expaning the business. There are a plethora of ways I could expand the business, but I chose to research opening a new location in California. After looking at many different criteria for franchising a business, I narrowed my criteria down to the six most important factors: Number of riding locations, number of repair shops, pricing, cost of real estate, taxes, and cost of labor. After thorough research, I have concluded that opening another location in California would not be a viable option. My next area of research will be regarding opening a location in Colorado, Texas, or even another location here in Arizona.
ContributorsJarvis, Nick bruce (Author) / Peck, Sidnee (Thesis director) / Faris, Kay (Committee member) / Sebold, Brent (Committee member) / Barrett, The Honors College (Contributor) / Department of Management (Contributor)
Created2013-12
Description
Entreprenurshift: An Era of Transition asks the questions: what is an entrepreneur? Has the definition changed? Or is the landscape changing around the individuals? The thesis surveys the entrepreneurial landscape, starting with early inventors in the 19th century to today's top minds in technical fields, finding common characteristics all entrepreneurs share. Then, the analysis focuses on how the entrepreneurial landscape has shifted, specifically looking at the change in technological advances, avenues for fundraising capital, and the concept of virality, which ultimately create an entirely new playing field. In the end, although the process of being an entrepreneur is the very different, the landscape attracts the same type of people, all who are willing to risk everything in order to see success. In short, the entrepreneurial landscape is changing drastically, but the individuals successful in entrepreneurship today seem to attain the same characteristics as all the successful entrepreneurs who came before them all.
ContributorsUnderseth, Kyle Philip (Author) / Peck, Sidnee (Thesis director) / Sebold, Brent (Committee member) / Barrett, The Honors College (Contributor) / Department of English (Contributor) / School of Sustainability (Contributor)
Created2014-05
Description
A growing number of stylists \u2014 cosmetologists \u2014 are finding it harder to afford the basic necessities such as rent. However, the ever-increasing presence of smartphones and the increasing need for on-demand services like Uber and Uber Eats creates a unique opportunity for stylists \u2014 Clippr. Clippr is an application that aims to connect individual stylists directly to their customers. The application gives stylists a platform to create and display their own prices, services, and portfolio. Customers get the benefit of finding a stylist that suits them and booking instantly. This project outlines the backend for the Clippr application. It goes over the framework, REST API, and various functionalities of the application. Additionally, the project also covers the work that is still needed to successfully launch the application.
ContributorsKamath, Sanketh (Author) / Olsen, Christopher (Thesis director) / Sebold, Brent (Committee member) / Chemical Engineering Program (Contributor) / Barrett, The Honors College (Contributor)
Created2017-05
Description
This study focuses on how parents purchase toys for their children. Specifically, the focus is on how likely parents are to purchase a toy typically associated with being feminine, masculine, or gender neutral. This study builds on research that showed that a parent’s gender role ideology affects how likely they are to purchase cross-gender toys (traditionally masculine toys for girls, traditionally feminine toys for boys) for their children (Kollmayer 2018). The study used photographs of pretested toys that had been deemed as masculine, feminine, or gender neutral. Using a within-subjects design, participants saw toys from each category and indicated their likelihood of purchase for each toy. The likelihood of purchase was used as the dependent variable. The findings were used to make recommendations to toy companies and retailers on how to market toys in regards to gender.
ContributorsSmith, Madeline Grace (Author) / Eaton, Kathryn (Thesis director) / Lisjak, Monika (Committee member) / Department of Marketing (Contributor) / Department of Supply Chain Management (Contributor) / School of Social Transformation (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
Understanding the necessary skills required to work in an industry is a difficult task with many potential uses. By being able to predict the industry of a person based on their skills, professional social networks could make searching better with automated tagging, advertisers can target more carefully, and students can better find a career path that fits their skillset. The aim in this project is to apply deep learning to the world of professional networking. Deep Learning is a type of machine learning that has recently been making breakthroughs in the analysis of complex datasets that previously were not of much use. Initially the goal was to apply deep learning to the skills-to-company relationship, but a lack of quality data required a change to the skills-to-industry relationship. To accomplish the new goal, a database of LinkedIn profiles that are part of various industries was gathered and processed. From this dataset a model was created to take a list of skills and output an industry that people with those skills work in. Such a model has value in the insights that it forms allowing candidates to: determine what industry fits a skillset, identify key skills for industries, and locate which industries possible candidates may best fit in. Various models were trained and tested on a skill to industry dataset. The model was able to learn similarities between industries, and predict the most likely industries for each profiles skillset.
ContributorsAndrew, Benjamin (Co-author) / Thiel, Alex (Co-author) / Sodemann, Angela (Thesis director) / Sebold, Brent (Committee member) / Engineering Programs (Contributor) / Barrett, The Honors College (Contributor)
Created2017-12
DescriptionTwo gender-neutral products developed and sold by IKEA were studied in order to learn about the development of such items, as well as what makes gender-neutral products appealing to consumers.
ContributorsDaryanani, Sapna Sonu (Author) / Gray, Nancy (Thesis director) / Lisjak, Monika (Committee member) / Department of Marketing (Contributor) / Herberger Institute for Design and the Arts (Contributor) / W. P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2017-12
Description
Through this thesis we studied and interviewed 6 international business managers that oversee employees in countless countries, and the continents of where they work include: Europe, The Americas, Asia, and Africa. These six managers include: David Kuehn and Ann Marie Griffith from the United States; Bogdan Maliszewski from Poland; Denisa Madarova from the Czech Republic; Gert Schmidts from Germany; and Fer Amkreutz from the Netherlands. Per our interview questions, we discussed how these international managers view their company and culture, the external environment, the cultures they work with and oversee, and the future of international management in regards to a universal value system for business. Our questions were constructed using Hofstede's Cultural Dimensions so that we could better understand how Hofstede's Dimensions have changed due to the technological era, in regards to International Management Styles. In the end, we discovered that there is an undeniable change in how international managers are leading their teams. Throughout the business world, cultural dimensions are changing and are becoming more inclusive of other cultures. This allows managers to lead international teams more effectively and efficiently.
ContributorsGriffith, Henry Donovan (Co-author) / Kuehn, Amanda (Co-author) / Moore, James (Thesis director) / Lisjak, Monika (Committee member) / W.P. Carey School of Business (Contributor) / Department of Management and Entrepreneurship (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
This study aimed to extend beyond existing research on the male-grooming industry to examine the reality of marketing an everyday cosmetic product to men. This thesis contains a two-part original research study involving a qualitative, exploratory study (Study 1) clarifying college-aged men's attitudes toward male grooming products and makeup for men; and a quantitative, experimental study (Study 2) created to test theories developed from Study 1. Study 1 discovered a pattern among male participants of citing functional/medicinal qualities of male-grooming products as their justification for purchase. Study 2 tested whether this could be applied to makeup by comparing the effects of two advertisements for male cosmetic products on the likelihood of purchase of the product advertised. The main implications of this research suggest that one way to integrate makeup for men into the mainstream market is to release products in free trials before releasing them for sale, since men in the study were somewhat likely to use a free sample of the product in the test advertisements, but unwilling to purchase it. Additionally, the presence of acne in the participants moderated the effects of the ads such that men without acne were more likely to try a cosmetic product when presented with the medicinal benefits of the product in addition to the appearance-enhancing benefits, rather than appearance-enhancing benefits alone. Overall, men with acne were more willing than men without acne to use the product, regardless of the advertising appeal.
ContributorsGibson, Jessica Lajoie (Author) / Eaton, Kathryn (Thesis director) / Lisjak, Monika (Committee member) / Department of Marketing (Contributor) / W. P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
Consider Steven Cryos’ words, “When disaster strikes, the time to prepare has passed.” Witnessing domestic water insecurity in events such as Hurricane Katrina, the instability in Flint, Michigan, and most recently the winter storms affecting millions across Texas, we decided to take action. The period between a water supply’s disruption and restoration is filled with anxiety, uncertainty, and distress -- particularly since there is no clear indication of when, exactly, restoration comes. It is for this reason that Water Works now exists. As a team of students from diverse backgrounds, what started as an honors project with the Founders Lab at Arizona State University became the seed that will continue to mature into an economically sustainable business model supporting the optimistic visions and tenants of humanitarianism. By having conversations with community members, conducting market research, competing for funding and fostering progress amid the COVID-19 pandemic, our team’s problem-solving traverses the disciplines. The purpose of this paper is to educate our readers about a unique solution to emerging issues of water insecurity that are nested across and within systems who could benefit from the introduction of a personal water reclamation system, showcase our team’s entrepreneurial journey, and propose future directions that will this once pedagogical exercise to continue fulfilling its mission: To heal, to hydrate and to help bring safe water to everyone.
ContributorsReitzel, Gage Alexander (Co-author) / Filipek, Marina (Co-author) / Sadiasa, Aira (Co-author) / Byrne, Jared (Thesis director) / Sebold, Brent (Committee member) / Historical, Philosophical & Religious Studies (Contributor) / School of Human Evolution & Social Change (Contributor, Contributor) / Historical, Philosophical & Religious Studies, Sch (Contributor) / Department of Psychology (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05