Barrett, The Honors College Thesis/Creative Project Collection
Barrett, The Honors College at Arizona State University proudly showcases the work of undergraduate honors students by sharing this collection exclusively with the ASU community.
Barrett accepts high performing, academically engaged undergraduate students and works with them in collaboration with all of the other academic units at Arizona State University. All Barrett students complete a thesis or creative project which is an opportunity to explore an intellectual interest and produce an original piece of scholarly research. The thesis or creative project is supervised and defended in front of a faculty committee. Students are able to engage with professors who are nationally recognized in their fields and committed to working with honors students. Completing a Barrett thesis or creative project is an opportunity for undergraduate honors students to contribute to the ASU academic community in a meaningful way.
The purpose of this thesis is to assess where the fashion industry has been in terms of sustainability and how it is looking to improve in the future. I researched how fast fashion has caused harm to the environment as consumer behavior has changed, raw materials are sourced unsustainably, and manufacturing of the garments themselves create environmental issues. I also conducted an external environment analysis to assess which current trends will impact the success or failure of sustainable fashion initiatives as well as the competitors that sustainable brands face in the current market. Based on these trends, I identified the demographics that would most likely be interested in sustainable fashion. Finally, I conducted interviews with six professionals in the industry to get their insight on how the industry has changed and where it is heading in terms of sustainability.