Barrett, The Honors College at Arizona State University proudly showcases the work of undergraduate honors students by sharing this collection exclusively with the ASU community.

Barrett accepts high performing, academically engaged undergraduate students and works with them in collaboration with all of the other academic units at Arizona State University. All Barrett students complete a thesis or creative project which is an opportunity to explore an intellectual interest and produce an original piece of scholarly research. The thesis or creative project is supervised and defended in front of a faculty committee. Students are able to engage with professors who are nationally recognized in their fields and committed to working with honors students. Completing a Barrett thesis or creative project is an opportunity for undergraduate honors students to contribute to the ASU academic community in a meaningful way.

Displaying 1 - 10 of 39
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Description
This study was designed to discover any relationship between waiting and purchasing impulse goods. I distributed a survey with three conditions: a control with no wait, a wait with information explaining the wait, and a wait with no information. After the wait, participants saw a group of impulse goods and

This study was designed to discover any relationship between waiting and purchasing impulse goods. I distributed a survey with three conditions: a control with no wait, a wait with information explaining the wait, and a wait with no information. After the wait, participants saw a group of impulse goods and indicated how much they were willing to spend for each item, and how much they desired to buy each item. Results showed that participants in the treatment condition with information for the wait desired the impulse goods the least, and were willing to spend the least to purchase them. However, there was no significant difference between the participants given no information explaining the wait, and the control group in either desire or the price they were willing to pay. This is possibly explained by the apology in the message read by participants in the condition with information. They felt more valued and were less likely to feel the need to spend money on impulse goods that are often purchased to make the participant feel better about their wait.
ContributorsThornton, Tiffany Lynn (Author) / Mandel, Naomi (Thesis director) / Lisjak, Monika (Committee member) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
A bicycle tour is an unusual thing, one that often defies the expectations of the first-time touring cyclist. In this report, the experience of touring cycling is examined in two parts: a narrative documenting the author's tour down the Pacific Coast, and a reflective work that examines the journey and

A bicycle tour is an unusual thing, one that often defies the expectations of the first-time touring cyclist. In this report, the experience of touring cycling is examined in two parts: a narrative documenting the author's tour down the Pacific Coast, and a reflective work that examines the journey and the major themes which persist throughout. In examining the trip, two major dichotomies arose as themes. The first major dichotomy is found in the expectation of a solitary experience for one who is touring solo. In reality, tours are often built on the goodwill of others in the cycling community. On this particular tour, a website called Warmshowers was central to this point. By offering lodging to tired touring cyclists who would otherwise camp alone, this website serves to bring the cycling community together, and allows for connections that would otherwise never exist to be formed. However, it is true that much of a solo tour is, in fact, spent in solitude. This allows a cyclist long periods for self-reflection and meditation, an opportunity to strengthen one's connection with oneself and the natural world around them. The second is a contrast between the planning that goes into embarking on a long trip and the entropy and randomness that inevitably causes the experience to wildly differ from said plan. When the unexpected occurs, there are two options: to reject the unknown and cling to the framework one sets out for themselves, or to embrace the unexpected and see where it takes you. Often, diverting from the plan can allow for new and exciting experiences. However, there is also value to the framework and stability afforded by adhering to a plan. Through these experiences and more, a bicycle tour changes the way one looks at the world.
ContributorsReid, Evan Calderwood (Author) / Fette, Donald (Thesis director) / Loebenberg, Abby (Committee member) / Electrical Engineering Program (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
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Description
This study focuses on how parents purchase toys for their children. Specifically, the focus is on how likely parents are to purchase a toy typically associated with being feminine, masculine, or gender neutral. This study builds on research that showed that a parent’s gender role ideology affects how likely they

This study focuses on how parents purchase toys for their children. Specifically, the focus is on how likely parents are to purchase a toy typically associated with being feminine, masculine, or gender neutral. This study builds on research that showed that a parent’s gender role ideology affects how likely they are to purchase cross-gender toys (traditionally masculine toys for girls, traditionally feminine toys for boys) for their children (Kollmayer 2018). The study used photographs of pretested toys that had been deemed as masculine, feminine, or gender neutral. Using a within-subjects design, participants saw toys from each category and indicated their likelihood of purchase for each toy. The likelihood of purchase was used as the dependent variable. The findings were used to make recommendations to toy companies and retailers on how to market toys in regards to gender.
ContributorsSmith, Madeline Grace (Author) / Eaton, Kathryn (Thesis director) / Lisjak, Monika (Committee member) / Department of Marketing (Contributor) / Department of Supply Chain Management (Contributor) / School of Social Transformation (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
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DescriptionTwo gender-neutral products developed and sold by IKEA were studied in order to learn about the development of such items, as well as what makes gender-neutral products appealing to consumers.
ContributorsDaryanani, Sapna Sonu (Author) / Gray, Nancy (Thesis director) / Lisjak, Monika (Committee member) / Department of Marketing (Contributor) / Herberger Institute for Design and the Arts (Contributor) / W. P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2017-12
Description
Through this thesis we studied and interviewed 6 international business managers that oversee employees in countless countries, and the continents of where they work include: Europe, The Americas, Asia, and Africa. These six managers include: David Kuehn and Ann Marie Griffith from the United States; Bogdan Maliszewski from Poland; Denisa

Through this thesis we studied and interviewed 6 international business managers that oversee employees in countless countries, and the continents of where they work include: Europe, The Americas, Asia, and Africa. These six managers include: David Kuehn and Ann Marie Griffith from the United States; Bogdan Maliszewski from Poland; Denisa Madarova from the Czech Republic; Gert Schmidts from Germany; and Fer Amkreutz from the Netherlands. Per our interview questions, we discussed how these international managers view their company and culture, the external environment, the cultures they work with and oversee, and the future of international management in regards to a universal value system for business. Our questions were constructed using Hofstede's Cultural Dimensions so that we could better understand how Hofstede's Dimensions have changed due to the technological era, in regards to International Management Styles. In the end, we discovered that there is an undeniable change in how international managers are leading their teams. Throughout the business world, cultural dimensions are changing and are becoming more inclusive of other cultures. This allows managers to lead international teams more effectively and efficiently.
ContributorsGriffith, Henry Donovan (Co-author) / Kuehn, Amanda (Co-author) / Moore, James (Thesis director) / Lisjak, Monika (Committee member) / W.P. Carey School of Business (Contributor) / Department of Management and Entrepreneurship (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
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Description
This study aimed to extend beyond existing research on the male-grooming industry to examine the reality of marketing an everyday cosmetic product to men. This thesis contains a two-part original research study involving a qualitative, exploratory study (Study 1) clarifying college-aged men's attitudes toward male grooming products and makeup for

This study aimed to extend beyond existing research on the male-grooming industry to examine the reality of marketing an everyday cosmetic product to men. This thesis contains a two-part original research study involving a qualitative, exploratory study (Study 1) clarifying college-aged men's attitudes toward male grooming products and makeup for men; and a quantitative, experimental study (Study 2) created to test theories developed from Study 1. Study 1 discovered a pattern among male participants of citing functional/medicinal qualities of male-grooming products as their justification for purchase. Study 2 tested whether this could be applied to makeup by comparing the effects of two advertisements for male cosmetic products on the likelihood of purchase of the product advertised. The main implications of this research suggest that one way to integrate makeup for men into the mainstream market is to release products in free trials before releasing them for sale, since men in the study were somewhat likely to use a free sample of the product in the test advertisements, but unwilling to purchase it. Additionally, the presence of acne in the participants moderated the effects of the ads such that men without acne were more likely to try a cosmetic product when presented with the medicinal benefits of the product in addition to the appearance-enhancing benefits, rather than appearance-enhancing benefits alone. Overall, men with acne were more willing than men without acne to use the product, regardless of the advertising appeal.
ContributorsGibson, Jessica Lajoie (Author) / Eaton, Kathryn (Thesis director) / Lisjak, Monika (Committee member) / Department of Marketing (Contributor) / W. P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
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Description
Familiar Places: Ghosts of a Memory is a thesis exhibition, presented in Gallery 100 in Tempe, AZ, accompanied by a written investigation into the function of photography in the home and art. This project is a diaristic photographic record including images of myself, my family, my environment, and mementos or

Familiar Places: Ghosts of a Memory is a thesis exhibition, presented in Gallery 100 in Tempe, AZ, accompanied by a written investigation into the function of photography in the home and art. This project is a diaristic photographic record including images of myself, my family, my environment, and mementos or objects that embody family history. I am interested in what we hold onto to keep memories and create our "home". I moved frequently growing up so my sense of home became firmly grounded in family, tradition, and the things we kept close, making home a practiced space not a place. This thesis project explores how material culture, including photographs, is used in creating the space of the home. Questions regarding the nature of the photograph as a memory keeping device or memory trigger is investigated to understand their usefulness and accuracy to the memory. A deeper examination of the difference between an artist's photograph of family and home versus the family photograph is discussed and presented by utilizing installations in the exhibition. The photographs can be seen at www.gwendolynanne.com
ContributorsDavies, Gwendolyn Anne (Author) / Smith, Stephen Mark (Thesis director) / Danh, Binh (Committee member) / Loebenberg, Abby (Committee member) / School of Art (Contributor) / Barrett, The Honors College (Contributor)
Created2015-12
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Description

Researchers know that different types of self-construal (independent and interdependent) vary across different cultures. Individuals from East Asian cultures are more interdependent while individuals from Western cultures are more independent. Researchers also know that perceptions and understandings of beauty differ across cultures; however, there has been limited research on the

Researchers know that different types of self-construal (independent and interdependent) vary across different cultures. Individuals from East Asian cultures are more interdependent while individuals from Western cultures are more independent. Researchers also know that perceptions and understandings of beauty differ across cultures; however, there has been limited research on the connections between self-construal and beauty with minimal research on direct appearance enhancement products. Recently, new ways to present a positive self-image outside of cosmetics or direct appearance enhancement tools have emerged, and the question is raised as to whether these will also be determined by self-construal. We leverage work on the fluidity of self concept to argue that individuals with a more fluid self-concept (interdependents) will express more interest in appearance enhancement products. In the context of a Facebook ad study with Indian (interdependent) and American (independent) consumers, we demonstrate that interdependent consumers have greater interest in indirect appearance enhancing products, measured by click-through rate, compared to independent consumers.

ContributorsDavid, Rachel Dorothy (Author) / Samper, Adriana (Thesis director) / Lisjak, Monika (Committee member) / Department of Marketing (Contributor) / School of International Letters and Cultures (Contributor) / Department of Psychology (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
Description

Mind uploading is the process of uploading one’s consciousness into another entity, spanning across the internet or another body. This project analyzes the use of Freud’s theories of personality and his theories of the unconscious while understanding the appeal of mind uploading in two fantasy and dream-like films, Transcendence and

Mind uploading is the process of uploading one’s consciousness into another entity, spanning across the internet or another body. This project analyzes the use of Freud’s theories of personality and his theories of the unconscious while understanding the appeal of mind uploading in two fantasy and dream-like films, Transcendence and Avatar. Mind uploading is a popularized concept with Transcendence and Avatar inspiring aspiring filmmakers and scientists with its imaginative and limitless qualities. Both films uniquely explore mind uploading with their own creative processes. The use of mind uploading in Transcendence highlights the blur between the realms of unconsciousness and consciousness, showing the destructive nature of mind uploading. In Avatar, mind uploading is shown as an evolutionary process in which the newfound unconscious has the potential to save and create new lives, giving characters within the film a second chance. These films reveal the interconnectedness of Freud’s theories of personality and how collaborative the mind can be to achieve a common goal.

ContributorsDoorani, Sana (Author) / Mack, Robert (Thesis director) / Loebenberg, Abby (Committee member) / Barrett, The Honors College (Contributor) / School of Life Sciences (Contributor)
Created2023-05
Description

This project analyzes the undying appeal for one of Avatar’s most notable characters: Prince Zuko. It discusses the already clear and established appeal for his character among fans. To complement this conscious appeal, it proposes there is an unconscious appeal for Zuko that the audience is unaware of. Using Kleinian

This project analyzes the undying appeal for one of Avatar’s most notable characters: Prince Zuko. It discusses the already clear and established appeal for his character among fans. To complement this conscious appeal, it proposes there is an unconscious appeal for Zuko that the audience is unaware of. Using Kleinian theory discussing childhood development, there is a new angle of relatability that can be explored between viewers and Prince Zuko’s character. Specifically, Zuko experiences a shift and oscillation in Kleinian positions: the paranoid-schizoid and depressive positions. Zuko also demonstrates what Klein defines as seeking reparation. With this explanation, an unconscious perspective of appeal is revealed. This appeal is due to viewers relating to the struggles he endures because they lived through them as well.

ContributorsWest, Lauren (Author) / Mack, Robert (Thesis director) / Loebenberg, Abby (Committee member) / Barrett, The Honors College (Contributor) / School of Life Sciences (Contributor) / School of Human Evolution & Social Change (Contributor)
Created2023-05