Barrett, The Honors College Thesis/Creative Project Collection

The NCAA is changing the current rules and regulations around a student-athlete’s name, image, and likeness. Previously, student-athletes were not allowed to participate in business activities or noninstitutional promotional activities. With the new rule changes, student-athletes will be able to engage in business activities related to their own name, image, and likeness. The goal of the team was to help “prepare athletes to understand and properly navigate the evolving restrictions and guidelines around athlete name, image, and likeness”. In order to accomplish this, the team had to understand the problems student-athletes face with these changing rules and regulations. The team conducted basic market research to identify the problem. The problem discovered was the lack of communication between student-athletes and businesses. In order to verify this problem, the team conducted several interviews with Arizona State University Athletic Department personnel. From the interviews, the team identified that the user is the student-athletes and the buyer is the brands and businesses. Once the problem was verified and the user and buyer were identified, a solution that would best fit the customers was formulated. The solution is a platform that assists student-athletes navigate the changing rules of the NCAA by providing access to a marketplace optimized to working with student-athletes and offering an ease of maintaining relationships between student-athletes and businesses. The solution was validated through meetings with interested brands. The team used the business model and market potential to pitch the business idea to the brands. Finally, the team gained traction by initiating company partnerships.

This thesis project focuses on the creation and assessment of the "Simple Stocks" app, a straightforward investment tool specifically developed for people who are new to investing and find it challenging to comprehend the complexities of the stock market. We identified a significant gap in the availability of easy-to-understand resources and information for beginner investors, which led us to design an app that provides clear and simple data, professional advice from financial analysts, and an advanced machine learning feature to predict stock trends. The "Simple Stocks" app also incorporates a voting feature, allowing users to see what other investors think about specific stocks. This functionality not only helps users make informed decisions but also encourages a sense of community, as users can learn from each other's experiences and opinions. By creating a supportive environment, the app promotes a more approachable and enjoyable experience for those who are new to investing. Following the successful release of the "Simple Stocks'' app on the App Store, our current objectives include expanding the user base and looking into various ways to generate income. One possible approach is to collaborate with other companies and establish an advertising-based revenue model, which would benefit both parties by attracting more users and increasing profits.

As entrepreneurs, we understand the challenges and obstacles that come with growing a business, which is why we developed a revolutionary software platform to connect entrepreneurs with qualified life coaches. The purpose of Coach Connect is to empower entrepreneurs to achieve their maximum potential by providing access to premium coaches and cutting-edge resources in human excellence, including the latest advancements in neuroscience and psychology. This objective is accomplished by the development of an application to connect entrepreneurs with coaches, providing value through facilitation. Our platform is unique in leveraging a user database and weighting system to match constituents based on suitable preferences like individual learning and communication styles. Based on categorical filters, our platform perpetrates matches for a more personalized and productive coaching experience. The application addresses key challenges for both coaches and entrepreneurs: a lack of effective marketing resources for coaches and laborious tribulation in finding the right coach. By bridging this gap as the “connective tissue”, we will create a cost-effective, efficient way for coaches to scale their businesses while enhancing the personal and professional development of entrepreneurs. At our core, we are driven by a powerful mission–to unleash the immense potential of entrepreneurs. We are committed to providing every entrepreneur with the tools and resources he or she needs to succeed. As a vehicle of social change, we will make a meaningful impact in the entrepreneurial community where those with the greatest capability require the most decisive wisdom. Our two-ended target market consists of ambitious entrepreneurs aged 25-45 seeking personalized support to overcome obstacles alongside experienced life coaches seeking exposure to those clients for expanding their practices. Coaches will be charged a monthly subscription while entrepreneurs will pay a small fee for platform utilization. Coach Connect boasts a talented and diverse team of five individuals with backgrounds in coaching, NeuroLinguistic Programming, accounting, finance, entrepreneurship, customer service, software engineering, and personal development. Cross-functionality allows us to iterate per validations while algorithms are in development, reducing our time to market. Leveraging an extensive network in the startup industry, as well as resources and connections through Arizona State University, we are uniquely positioned to scale Coach Connect.

As entrepreneurs, we understand the challenges and obstacles that come with growing a business, which is why we developed a revolutionary software platform to connect entrepreneurs with qualified life coaches. The purpose of Coach Connect is to empower entrepreneurs to achieve their maximum potential by providing access to premium coaches and cutting-edge resources in human excellence, including the latest advancements in neuroscience and psychology. This objective is accomplished by the development of an application to connect entrepreneurs with coaches, providing value through facilitation. Our platform is unique in leveraging a user database and weighting system to match constituents based on suitable preferences like individual learning and communication styles. Based on categorical filters, our platform perpetrates matches for a more personalized and productive coaching experience. The application addresses key challenges for both coaches and entrepreneurs: a lack of effective marketing resources for coaches and laborious tribulation in finding the right coach. By bridging this gap as the “connective tissue”, we will create a cost-effective, efficient way for coaches to scale their businesses while enhancing the personal and professional development of entrepreneurs. At our core, we are driven by a powerful mission–to unleash the immense potential of entrepreneurs. We are committed to providing every entrepreneur with the tools and resources he or she needs to succeed. As a vehicle of social change, we will make a meaningful impact in the entrepreneurial community where those with the greatest capability require the most decisive wisdom. Our two-ended target market consists of ambitious entrepreneurs aged 25-45 seeking personalized support to overcome obstacles alongside experienced life coaches seeking exposure to those clients for expanding their practices. Coaches will be charged a monthly subscription while entrepreneurs will pay a small fee for platform utilization. Coach Connect boasts a talented and diverse team of five individuals with backgrounds in coaching, NeuroLinguistic Programming, accounting, finance, entrepreneurship, customer service, software engineering, and personal development. Cross-functionality allows us to iterate per validations while algorithms are in development, reducing our time to market. Leveraging an extensive network in the startup industry, as well as resources and connections through Arizona State University, we are uniquely positioned to scale Coach Connect.

This thesis project focuses on the creation and assessment of the "Simple Stocks" app, a straightforward investment tool specifically developed for people who are new to investing and find it challenging to comprehend the complexities of the stock market. We identified a significant gap in the availability of easy-to-understand resources and information for beginner investors, which led us to design an app that provides clear and simple data, professional advice from financial analysts, and an advanced machine learning feature to predict stock trends. The "Simple Stocks" app also incorporates a voting feature, allowing users to see what other investors think about specific stocks. This functionality not only helps users make informed decisions but also encourages a sense of community, as users can learn from each other's experiences and opinions. By creating a supportive environment, the app promotes a more approachable and enjoyable experience for those who are new to investing. Following the successful release of the "Simple Stocks'' app on the App Store, our current objectives include expanding the user base and looking into various ways to generate income. One possible approach is to collaborate with other companies and establish an advertising-based revenue model, which would benefit both parties by attracting more users and increasing profits.

In 2020, all states and territories within the United States have at least 20% obesity rates among adults, with the state of Arizona specifically being between 30-35% of adults (CDC, 2021). Being overweight and having obesity are linked to increased risk of heart disease, stroke, type 2 diabetes, high blood pressure, certain cancers, as well as other chronic conditions (NIH, 2018). The high percentage is partly due to the work environment in society, which has become increasingly sedentary with the rise of labor-saving technologies, like computers for example. As a result, sedentary jobs have increased 83% since 1950 (American Heart Association, 2018). Our proposed solution to this problem of people not getting enough exercise is Bet Fitness. Bet Fitness is a mobile app that utilizes social and financial incentives to motivate users to consistently exercise. The quintessence of Bet Fitness is to bet money on your health. You first create a group with your friends or people you want to compete with. You then put in a specified amount of money into the betting pool. Users then have to exercise for a specified amount of days for a certain period of time (let’s say for instance, three times a week for a month). Workouts can be verified only by the other members of the group, where you can either send photos in a group chat, link your fitbit/other health data, or simply have another person vouch that you worked out as proof. Anyone who fails to keep up with the bet, loses their money that they put in and it gets equally distributed to the other members of the party. According to our initial survey, this idea has generated much interest among college students.