Barrett, The Honors College Thesis/Creative Project Collection
Barrett, The Honors College at Arizona State University proudly showcases the work of undergraduate honors students by sharing this collection exclusively with the ASU community.
Barrett accepts high performing, academically engaged undergraduate students and works with them in collaboration with all of the other academic units at Arizona State University. All Barrett students complete a thesis or creative project which is an opportunity to explore an intellectual interest and produce an original piece of scholarly research. The thesis or creative project is supervised and defended in front of a faculty committee. Students are able to engage with professors who are nationally recognized in their fields and committed to working with honors students. Completing a Barrett thesis or creative project is an opportunity for undergraduate honors students to contribute to the ASU academic community in a meaningful way.
Displaying 1 - 10 of 102
Description
This study was designed to discover any relationship between waiting and purchasing impulse goods. I distributed a survey with three conditions: a control with no wait, a wait with information explaining the wait, and a wait with no information. After the wait, participants saw a group of impulse goods and indicated how much they were willing to spend for each item, and how much they desired to buy each item. Results showed that participants in the treatment condition with information for the wait desired the impulse goods the least, and were willing to spend the least to purchase them. However, there was no significant difference between the participants given no information explaining the wait, and the control group in either desire or the price they were willing to pay. This is possibly explained by the apology in the message read by participants in the condition with information. They felt more valued and were less likely to feel the need to spend money on impulse goods that are often purchased to make the participant feel better about their wait.
ContributorsThornton, Tiffany Lynn (Author) / Mandel, Naomi (Thesis director) / Lisjak, Monika (Committee member) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
The sport of football has become one of the most widely loved and watched sports in the United States. Fans of football are extremely dedicated to the sport and form very personal, emotional attachments to teams within the National Football League. Through studying these fans, three main analysis topics will be addressed in this thesis: the established fan knowledge that creates rules within the fandom on how a fan participates and the exceptions to those rules, the need that fan's who do not fit into the normative patterns of the fandom feel to explain their motivations, and the degree of fanship that can be measured through a fan's explanation for their deviant behavior. For this fandom analysis, two sets of data will be referenced throughout the discussion. The first is anecdotal data pulled from various reddit threads on the personal experiences of each fan as well as some opinion sharing about the National Football League fandom. The second set of data is primary data that I have compiled via a survey. The established fan knowledge within this fandom is two fold: First, fans choose their team for a specific reason (usually based off of the team their parent's are a fan of or the state they grew up in), which typically takes place by age twelve. Secondly, once a fan chooses a team, they should stick with that team through their entire fanship. This second piece of fan knowledge is the most important rule within the fandom. This idea of loyalty is what guides fan participation. Identifying this rule led me to my main question about this fandom \u2014 if fans are so dedicated to their chosen team, what does it mean when someone switches to a new team. I feel that this breaking of a bond that seems so personal to fans is important and should be researched. This brought me to researching these fans that have switched teams, learning why, as well as what this group of fans can say about the National Football League fandom as a whole.
ContributorsGutierrez, Brooke Kathleen (Author) / Eaton, John (Thesis director) / Lee, Christopher (Committee member) / W. P. Carey School of Business (Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2017-05
Description
Characterization of particulate process and product design is a difficult field because of the unique bulk properties and behaviors of particles that differ from gasses and liquids. The purpose of this research is to develop an equation to relate the angle of repose and flowability, the ability of the particle to flow as it pertains to particulate processes and product design. This research is important in multiple industries such as pharmaceuticals and food processes.
ContributorsNugent, Emily Rose (Author) / Emady, Heather (Thesis director) / Marvi, Hamidreza (Committee member) / Materials Science and Engineering Program (Contributor) / Dean, W.P. Carey School of Business (Contributor) / Chemical Engineering Program (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
Traditions come about in a variety of ways varying from school to school and sport to sport. Fans in the NCAA have the most connection to their team’s traditions when they follow one or multiple dimensions of the P.A.T.H. framework. Traditions that are Passionate, Authentic, Tribal, and Historical help fans have a sacred, emotional bond between themselves and their favorite team. Most of the time, this bond makes people behave in a way that they do not normally. The best traditions create an atmosphere that allows someone to come back decades later and feel like they never left. When fans feel strongly toward the tradition, it creates a passion unlike any other. The fans will go through great lengths to keep the tradition happening. When a tradition comes about organically and is not forced on the fanbase, it follows the authentic dimension. Fanbases will not be willing to keep a tradition going if they feel like it was manufactured; it needs to be something that they want to do. The tribal dimension is created by the desire people have to be a part of a group because of a shared belief. People have a need to fit in and belong, so if a tradition is able to create this feeling, it will be more likely to stick. The historical dimension explains itself; a tradition that has been around for many years has a much better chance of being around for years to come because of the history associated with it. Traditions that encompass one or all of the dimensions of P.A.T.H. have a better chance of sticking and becoming a tradition that is recognized nationally. Traditions should eventually become something that completes the game day experience. At the end of the day, people will not remember exact plays that happened, but they will remember the experiences they shared with everyone else in the stands.
ContributorsWeller, Allison Jo (Author) / Eaton, John (Thesis director) / Lee, Christopher (Committee member) / Department of Management and Entrepreneurship (Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
This study focuses on how parents purchase toys for their children. Specifically, the focus is on how likely parents are to purchase a toy typically associated with being feminine, masculine, or gender neutral. This study builds on research that showed that a parent’s gender role ideology affects how likely they are to purchase cross-gender toys (traditionally masculine toys for girls, traditionally feminine toys for boys) for their children (Kollmayer 2018). The study used photographs of pretested toys that had been deemed as masculine, feminine, or gender neutral. Using a within-subjects design, participants saw toys from each category and indicated their likelihood of purchase for each toy. The likelihood of purchase was used as the dependent variable. The findings were used to make recommendations to toy companies and retailers on how to market toys in regards to gender.
ContributorsSmith, Madeline Grace (Author) / Eaton, Kathryn (Thesis director) / Lisjak, Monika (Committee member) / Department of Marketing (Contributor) / Department of Supply Chain Management (Contributor) / School of Social Transformation (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
The America's Cup is the preeminent international sailing competition. Since the cup was first awarded to the United States in 1851 for winning a race around the Isle of Wight in England, it has been up for perpetual international competition. The purpose of this project is to assess the marketing strategies implemented for the 35th America's Cup which took place in Bermuda in June of 2017. Through qualitative and quantitative research I discovered the strengths and weaknesses of the current marketing strategies in addition to identifying opportunities for future Cups. While attending the 35th America's Cup in Bermuda I was able to conduct long interviews with several c-level executives of the America's Cup Event Authority as well as conduct a survey with attendees of the Cup. Analysis of this data allowed me to determine effective consumer awareness practices, ideal consumer involvement techniques, experience design, optimal marketing tactics, and strategic branding. I was also able to identify critical goals that the current Event Authority Management have set that embody their vision for future America's Cups. The ultimate objective of this research is to propose marketing strategies that will expand the influence of the America's Cup and transform it into an iconic and widely known sporting event in the United States. In previous years there has been very limited marketing invested in building awareness for the America's Cup so I plan to identify components that have brought them success in the past and then recommend new strategies and tactics that will successfully build awareness and increase viewership. These elements will then be able to be integrated into a marketing strategy and experience model for future America's Cups.
ContributorsHeisler, Alexandra Morgan (Author) / Gray, Nancy (Thesis director) / Lee, Christopher (Committee member) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
The goal of this thesis is designing controllers for swarm robots transport a payload over inclines. Several fields of study are related to this study, including control theory, dynamic modeling and programming. MATLAB, a tool of design controller and simulation, is used in this thesis.
To achieve this goal, a model of swarm robots transportation should be designed, which is cruise control for this scenario. Secondly, based on free body diagram, force equilibrium equation can be deduced. Then, the function of plant can be deduced based on cruise control and force equilibrium equations. Thirdly, list potential controllers, which may implement desired controls of swarm robots, and test their performance. Modify value of gains and do simulations of these controller. After analyzing results of simulation, the best controller can be selected.
In the last section, there is conclusion of entire thesis project and pointing out future work. The section of future work will mention potential difficulties of building entire control system, which allow swarm robots transport over inclines in real environment.
To achieve this goal, a model of swarm robots transportation should be designed, which is cruise control for this scenario. Secondly, based on free body diagram, force equilibrium equation can be deduced. Then, the function of plant can be deduced based on cruise control and force equilibrium equations. Thirdly, list potential controllers, which may implement desired controls of swarm robots, and test their performance. Modify value of gains and do simulations of these controller. After analyzing results of simulation, the best controller can be selected.
In the last section, there is conclusion of entire thesis project and pointing out future work. The section of future work will mention potential difficulties of building entire control system, which allow swarm robots transport over inclines in real environment.
ContributorsShe, Hanyu (Author) / Berman, Spring (Thesis director) / Marvi, Hamidreza (Committee member) / Mechanical and Aerospace Engineering Program (Contributor, Contributor) / Computer Science and Engineering Program (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
DescriptionTwo gender-neutral products developed and sold by IKEA were studied in order to learn about the development of such items, as well as what makes gender-neutral products appealing to consumers.
ContributorsDaryanani, Sapna Sonu (Author) / Gray, Nancy (Thesis director) / Lisjak, Monika (Committee member) / Department of Marketing (Contributor) / Herberger Institute for Design and the Arts (Contributor) / W. P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2017-12
Description
Through this thesis we studied and interviewed 6 international business managers that oversee employees in countless countries, and the continents of where they work include: Europe, The Americas, Asia, and Africa. These six managers include: David Kuehn and Ann Marie Griffith from the United States; Bogdan Maliszewski from Poland; Denisa Madarova from the Czech Republic; Gert Schmidts from Germany; and Fer Amkreutz from the Netherlands. Per our interview questions, we discussed how these international managers view their company and culture, the external environment, the cultures they work with and oversee, and the future of international management in regards to a universal value system for business. Our questions were constructed using Hofstede's Cultural Dimensions so that we could better understand how Hofstede's Dimensions have changed due to the technological era, in regards to International Management Styles. In the end, we discovered that there is an undeniable change in how international managers are leading their teams. Throughout the business world, cultural dimensions are changing and are becoming more inclusive of other cultures. This allows managers to lead international teams more effectively and efficiently.
ContributorsGriffith, Henry Donovan (Co-author) / Kuehn, Amanda (Co-author) / Moore, James (Thesis director) / Lisjak, Monika (Committee member) / W.P. Carey School of Business (Contributor) / Department of Management and Entrepreneurship (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
This study aimed to extend beyond existing research on the male-grooming industry to examine the reality of marketing an everyday cosmetic product to men. This thesis contains a two-part original research study involving a qualitative, exploratory study (Study 1) clarifying college-aged men's attitudes toward male grooming products and makeup for men; and a quantitative, experimental study (Study 2) created to test theories developed from Study 1. Study 1 discovered a pattern among male participants of citing functional/medicinal qualities of male-grooming products as their justification for purchase. Study 2 tested whether this could be applied to makeup by comparing the effects of two advertisements for male cosmetic products on the likelihood of purchase of the product advertised. The main implications of this research suggest that one way to integrate makeup for men into the mainstream market is to release products in free trials before releasing them for sale, since men in the study were somewhat likely to use a free sample of the product in the test advertisements, but unwilling to purchase it. Additionally, the presence of acne in the participants moderated the effects of the ads such that men without acne were more likely to try a cosmetic product when presented with the medicinal benefits of the product in addition to the appearance-enhancing benefits, rather than appearance-enhancing benefits alone. Overall, men with acne were more willing than men without acne to use the product, regardless of the advertising appeal.
ContributorsGibson, Jessica Lajoie (Author) / Eaton, Kathryn (Thesis director) / Lisjak, Monika (Committee member) / Department of Marketing (Contributor) / W. P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05