Barrett, The Honors College Thesis/Creative Project Collection
Barrett, The Honors College at Arizona State University proudly showcases the work of undergraduate honors students by sharing this collection exclusively with the ASU community.
Barrett accepts high performing, academically engaged undergraduate students and works with them in collaboration with all of the other academic units at Arizona State University. All Barrett students complete a thesis or creative project which is an opportunity to explore an intellectual interest and produce an original piece of scholarly research. The thesis or creative project is supervised and defended in front of a faculty committee. Students are able to engage with professors who are nationally recognized in their fields and committed to working with honors students. Completing a Barrett thesis or creative project is an opportunity for undergraduate honors students to contribute to the ASU academic community in a meaningful way.
Displaying 1 - 10 of 35
Description
An in-depth analysis of Homeview Realty and Homeview Financial was conducted. A marketing plan for both companies was prepared for this project. Homeview Realty and Homeview Financial are in the midst of dynamic industries. The landscape of doing business in the real estate and mortgage industries are constantly changing and evolving. Thus, it is vital for Homeview Realty and Homeview Financial to constantly be knowledgeable in these fields. With this dynamic aspect, the landscape for marketing has also changed; it became digital in nature. Thus, it is important to analyze Homeview Realty and Homeview Financial currently and create a live marketing plan that can be updated when needed. With a marketing plan in hand, Homeview will be able understand its business model, mission, goals, and objectives and in turn be able to create marketing campaigns compatible with the companies objectives and strategic directions.
ContributorsCrowley, Rachel Victoria (Author) / Ostrom, Lonnie (Thesis director) / Montoya, Detra (Committee member) / Mirshak, Paul (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / Department of Supply Chain Management (Contributor) / Department of Chemistry and Biochemistry (Contributor) / Department of Finance (Contributor) / School of Accountancy (Contributor)
Created2014-05
Description
The Athleta Esprit de She is a national women's racing series owned and produced by Life Time Athletic Events, a branch of the company Life Time Fitness. Esprit de She (EDS) has fourteen events per year in areas ranging from Minneapolis, MN to San Diego, CA. These events include 5K/10K runs, triathlons, duathlons, and cycle tours. The purpose of this study was to determine recommendations for the brand from both a marketing and event production standpoint. Through the use of a survey, the research team received participant feedback regarding the events. Once receiving participant survey responses, the research team used Importance-Performance Analysis to analyze the data. The goals of the study were to see how participants perceive the production of the event as well as the social media presence of the brand. Participants also provided insights as to whether or not they are ready to accept a greater challenge with a longer distance race. The overall aim of this study was to see what changes needed to be made to both the brand as well as the events themselves in order to improve the overall customer experience with Esprit de She.
ContributorsFlanagan, Kelly Lynn (Author) / Hultsman, Wendy (Thesis director) / Montoya, Detra (Committee member) / Barrett, The Honors College (Contributor) / School of Community Resources and Development (Contributor) / WPC Graduate Programs (Contributor) / Department of Marketing (Contributor) / W. P. Carey School of Business (Contributor) / Department of Psychology (Contributor)
Created2015-05
Description
Influencer marketing occurs when a brand elicits an individual to publicly promote or review its product in exchange for some benefit, which can often be either monetary or material. This practice has exploded in today’s marketing and advertising industry due to its high return on investment for businesses and income potential for influencers. With this new and evolving process comes a struggle to establish and maintain regulations between brands, consumers, and influencers. Because influencer marketing is purely based on authenticity and trust between the influencer and the consumer, disclosure or lack thereof can seriously impact the validity of the endorsement. I conducted a study in which consumers were shown a staged influencer post and asked to answer a series of questions regarding compensation, appeal, authenticity, and influence, under three different conditions. Condition A showed an influencer’s post with only general information, Condition B revealed that the post was in collaboration with Tory Burch, and Condition C stated that Tory Burch told the influencer when and where to make the post. I found that as the influencer disclosed more about how she was compensated and controlled by the brand, respondents found the content less appealing, less authentic, and reported that they thought a brand had more influence and compensated her more to create the post. These findings support the idea that influencer marketing requires a level of honesty and trust between the consumer and influencer, and a lack of this causes negative sentiments and less effective results. Moving forward, brands and influencers alike must work to foster more transparent and authentic connections in order be in compliance with FTC regulations as well as maintain meaningful connections with consumers.
ContributorsLoy, Brooke Ellise (Author) / Giles, Charles (Thesis director) / Montoya, Detra (Committee member) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
The purpose of this research is to optically characterize germanium-based chalcogenide thin films and evaluate how their properties change when the composition is altered. The composition changes based on if the chalcogenide contains selenium or sulfur, if the film is 60 nanometers or 200 nanometers, and if the film is doped with silver (ranging from 0 nanometers to 30 nanometers). These amorphous germanium-chalcogenide thin films exhibit interesting properties when doped with silver, such as transporting ions within the film in addition to electron transport. Using optical characterization techniques such as UV-Vis spectroscopy, profilometry, and ellipsometry, parameters that describe the optical characteristics are found, including the absorption coefficient, refractive index, optical band gap energy, and information on the density of states. This research concludes that as silver content within the film increases, the optical bandgap energy decreases—this is a consistent trend in existing literature. Having a better understanding of the materials’ physical properties will be useful to aid in the creation of microsystems based on these materials by selecting optimal composition and growth conditions. Important applications using these materials are currently being researched, including variable capacitor devices relying on the ionic conductor behavior these materials display. The optical properties like the absorption coefficient and the optical bandgap energy are invaluable in designing these applications effectively.
ContributorsRicks, Amberly Frances (Author) / Gonzalez Velo, Yago (Thesis director) / Kozicki, Michael (Committee member) / Holman, Zachary (Committee member) / Electrical Engineering Program (Contributor, Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
In today’s society we see a strong encouragement of those who put effort into various aspects of their life. Additionally, we also see a strong push towards making oneself more attractive to reap social benefits. However, a paradox exists between effort and attractiveness. In a society that values both effort and attractiveness, why do we see negative reactions to those who put effort into their appearance, and can we make these effects go away? How can cosmetic companies alter those reactions to suit their advertising needs? Through a pretest and a main study we show how consumers react to differing amounts of perceived effort in a cosmetic product, and how we can alter the effect that effort has by priming consumers with the idea of their ‘natural self’ vs. their ‘ideal’ self.
ContributorsDaniels, Michelle Elizabeth (Author) / Samper, Adriana (Thesis director) / Montoya, Detra (Committee member) / Barrett, The Honors College (Contributor) / Department of Supply Chain Management (Contributor) / Department of Marketing (Contributor)
Created2014-05
Description
Having the proper biomechanical and neuromuscular kinematics while performing an athletic motion is essential for athletes. Deviations from proper form in execution of the kinetic chain of an athletic movement may result in suboptimal performance and oftentimes an elevated likelihood of injury. The solutions currently available to athletes to account for digression from proper form are limited to sight and feel analysis of movement by the athletes and coaches and basic medical and athletic analysis equipment that is unsuitable for real-time analysis, the rigor and speed of dynamic athletic motions, and in-field use. The solution proposed herein is one of an in-shoe force measurement and foot positioning system designed to measure the ground reaction force generated by and alignment of an athlete's feet during an athletic motion. Research into various sports has found that the feet play a foundational role in proper execution of the kinetic chain, wherein the alignment, positioning, force generation, and timing of the feet may dictate proper execution of subsequent segments in the kinetic chain. The goal of the present design is to provide athletes with a solution to allow for real-time kinematic analysis of athletic motions using an in-shoe force measurement and foot positioning system. An understanding into the compensatory effect of foot misalignment, mismatched timing, and under or overcompensated ground reaction force generation by the feet on ensuing segments of the kinetic chain in conjunction with the present design can allow for athletes to measure and determine their degree of accuracy in form execution and to predict potential injuries resulting from deviations in form. Our design of an athletic shoe comprising an in-shoe force measurement system provides a dynamic solution to sports-related injuries presently unavailable to athletes.
ContributorsKiaei, Nima (Co-author) / Makhija, Abhay (Co-author) / Kiaei, Sayfe (Thesis director) / Kozicki, Michael (Committee member) / Electrical Engineering Program (Contributor) / Barrett, The Honors College (Contributor)
Created2017-05
Description
Advertising has been a part of the marketing landscape for decades, evolving over time. Among the many tactics of advertising is the use of spokespeople, or brand personalities, that represent a brand and its offerings. Spokespeople have been around as early as the 1950s, with brands hiring well-known actors and actresses to represent everyday products. Since then, they have evolved to be more than just a brand representative. Fast forward to the 21st century, spokespeople have developed symbiotic relationships with brands, helping them create authentic connections with its consumers.
There are many successful cases of spokespeople enhancing a brand’s popularity and growing their sales, but what would happen to the brand if their spokesperson engaged in controversial behavior? The basis of this thesis, and my research, revolves around this research objective: to better understand if, and how, spokespeople affect a brand and its consumers. I conducted primary research in the form of a survey to test consumer’s attitudes and behaviors towards brands and spokespeople; additionally, I conducted secondary research to understand how spokespeople can impact a brand’s stock and sales performance. I expect spokespeople with high levels of association with the brands they represent to have a strong affect on a brand’s performance and perception.
The results of my research defy my expectations. Spokespeople that have a weaker association level with their brands had a strong affect on a brand and its consumers, and vice-versa with strong association levels. In the primary research, spokespeople with weak association levels with Nike and Papa John’s had a significant impact on how participants viewed and engaged with the brands. In addition, secondary research indicates there are significant affects on a brand’s performance as a result of the spokespeople, despite the weak association levels.
After conducting research, I concluded that to have effective spokespeople that can positively impact a brand and its consumers, they must possess two characteristics: trustworthiness and authenticity. The successful cases of spokespeople from my primary and secondary research possessed these characteristics. Consumers need to be able to trust the messages that come from spokespeople, and they need to be able to understand that the relationship between the them and the brand is authentic and makes sense. Therefore, if the spokespeople brands hire are trustworthy and authentic to the brand, then they will positively impact the performance and perception of the brand.
There are many successful cases of spokespeople enhancing a brand’s popularity and growing their sales, but what would happen to the brand if their spokesperson engaged in controversial behavior? The basis of this thesis, and my research, revolves around this research objective: to better understand if, and how, spokespeople affect a brand and its consumers. I conducted primary research in the form of a survey to test consumer’s attitudes and behaviors towards brands and spokespeople; additionally, I conducted secondary research to understand how spokespeople can impact a brand’s stock and sales performance. I expect spokespeople with high levels of association with the brands they represent to have a strong affect on a brand’s performance and perception.
The results of my research defy my expectations. Spokespeople that have a weaker association level with their brands had a strong affect on a brand and its consumers, and vice-versa with strong association levels. In the primary research, spokespeople with weak association levels with Nike and Papa John’s had a significant impact on how participants viewed and engaged with the brands. In addition, secondary research indicates there are significant affects on a brand’s performance as a result of the spokespeople, despite the weak association levels.
After conducting research, I concluded that to have effective spokespeople that can positively impact a brand and its consumers, they must possess two characteristics: trustworthiness and authenticity. The successful cases of spokespeople from my primary and secondary research possessed these characteristics. Consumers need to be able to trust the messages that come from spokespeople, and they need to be able to understand that the relationship between the them and the brand is authentic and makes sense. Therefore, if the spokespeople brands hire are trustworthy and authentic to the brand, then they will positively impact the performance and perception of the brand.
ContributorsHo, Yi-Chun (Author) / Giles, Charles (Thesis director) / Montoya, Detra (Committee member) / Dean, Herberger Institute for Design and the Arts (Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
The Solar Powered Amphibious Transport (SPAT) is an amphibious hovercraft that uses solar energy as a power source and is fully controlled via iOS application on a phone or tablet. The hovercraft field is relatively unexplored with a solar power source, and one of the goals of the SPAT was to spark interest in sustainable hovercraft design. By challenging the potential of solar power, the SPAT proves that solar energy can be used in high power transportation applications. The second motive behind the creation a hovercraft was for it to serve as a disaster relief vehicle. A hovercraft can traverse both ground and water, which makes it ideal in flooded areas. With the SPAT being remote controlled it can allow the operator to stay at a safe distance while sending supplies or rescuing a person. The SPAT design covered multiple size options, however a small prototype version was built to serve as a proof of concept that a larger solar hovercraft is possible. Our analysis suggests that a larger craft will be able to carry more weight, and be more power efficient. A larger SPAT could help deliver supplies or rescue stranded people after a flood or hurricane. One issue faced however, was that many hovercrafts are highly expensive. The SPAT prototype was designed on a tight budget that did not exceed $800. The possibility of achieving this cost levels allows hovercraft to be a reasonable option for disaster relief agencies. After many long hours spent the SPAT became a fully operational remote control solar powered hovercraft.
ContributorsDavis, Parker William (Co-author) / Clenney, Jacob (Co-author) / Nachman, Michael (Co-author) / Melillo, Nick (Co-author) / Bertoni, Mariana (Thesis director) / Kozicki, Michael (Committee member) / Electrical Engineering Program (Contributor, Contributor) / Barrett, The Honors College (Contributor)
Created2017-05
Description
This honors thesis study aimed to gain a better understanding of millennials and how to effectively use interactive marketing to advertise to this generation. The thesis was broken up into three segments. The first segment includes a literature review on: identifying and comparing within the millennial generation, millennials impacts on marketing, and an introduction to interactive marketing. The second segment covered the methodology study including the application of the research findings to analyze the effectiveness of interactive marketing and the shift brands have made to reach millennials. Lastly, the final section covered an overall conclusion and recommendations. This paper first identified who the millennial generation is and discussed the differences between the older and younger millennials among the generation as a whole. Then the paper moved into defining what interactive marketing is and how it is being used and targeted towards the millennial generation. The next section identified the key differences within the millennial generation and the main areas in which this generation impacted brands and the company's interactive marketing efforts. The research suggests what the most influential take-a-ways from the millennial generation are and how brands shifted in order to better target the new types of consumers. Additionally, the information obtained from understanding the millennials' perspective on interactive marketing provide companies a better idea of how to market to them. Lastly, the recommendation checklist for companies to follow on how to create a successful interactive marketing advertising campaign helped to position brands in the most efficient way possible when entering this new form of marketing and specifically targeting millennials.
ContributorsRamsey, Victoria Rebecca (Author) / Eaton, Kathryn (Thesis director) / Montoya, Detra (Committee member) / Department of Marketing (Contributor) / School of Community Resources and Development (Contributor) / W. P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2017-05
Description
Year after year, babies are dying after being left behind in cars that reach dangerous levels of heat. This project, conducted by the Hot Babies Senior Design Team, aims to solve this growing issue with the development of a hot car baby monitor. This device is integrated with multiple sensors: temperature, sound, carbon dioxide, and motion in order to detect life inside of a hot car. By using different sensors, a combination of threshold activated signals can be used to provide high quality monitoring and reduce false alarms from outside noise. Once the algorithms predict the presence of a living being inside a dangerously hot vehicle, the baby car monitor will send out text messages warning designated parents and/or guardians of the issue. The baby car monitor is further optimized with a low battery indicator and a sleep mode feature. The schedule of the project is separated into the fall and spring semesters. For the fall semester, all of the sensors and the microcontroller were purchased and tested individually. For the spring semester, all of the sensors were integrated together on a PCB and tested under hot car environments. Additionally, features such as the text messaging interface and the sleep mode were added. The budget of the final working product is roughly ~ $200. The cost includes the different sensors, microcontroller, data plan, text messaging module, and PCB. When mass produced, the cost is expected to go down.
ContributorsQin, Eric C (Co-author) / Luc, Andrew (Co-author) / Cheung, Wai (Co-author) / Moore, Jenna (Co-author) / Vittal, Vijay (Thesis director) / Kozicki, Michael (Committee member) / Electrical Engineering Program (Contributor, Contributor) / Barrett, The Honors College (Contributor)
Created2017-05