Barrett, The Honors College Thesis/Creative Project Collection
Barrett, The Honors College at Arizona State University proudly showcases the work of undergraduate honors students by sharing this collection exclusively with the ASU community.
Barrett accepts high performing, academically engaged undergraduate students and works with them in collaboration with all of the other academic units at Arizona State University. All Barrett students complete a thesis or creative project which is an opportunity to explore an intellectual interest and produce an original piece of scholarly research. The thesis or creative project is supervised and defended in front of a faculty committee. Students are able to engage with professors who are nationally recognized in their fields and committed to working with honors students. Completing a Barrett thesis or creative project is an opportunity for undergraduate honors students to contribute to the ASU academic community in a meaningful way.
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- Creators: Department of Economics
Description
The current model of revenue generation for some free to play video games is preventing the companies controlling them from growing, but with a few changes in approach these issues could be alleviated. A new style of video games, called a MOBA (Massive Online Battle Arena) has emerged in the past few years bringing with it a new style of generating wealth. Contrary to past gaming models, where users must either purchase the game outright, view advertisements, or purchase items to gain a competitive advantage, MOBAs require no payment of any kind. These are free to play computer games that provides users with all the tools necessary to compete with anyone free of charge; no advantages can be purchased in this game. This leaves the only way for users to provide money to the company through optional purchases of purely aesthetic items, only to be purchased if the buyer wishes to see their character in a different set of attire. The genre’s best in show—called League of Legends, or LOL—has spearheaded this method of revenue-generation. Fortunately for LOL, its level of popularity has reached levels never seen in video games: the world championships had more viewers than game 7 of the NBA Finals (Dorsey). The player base alone is enough to keep the company afloat currently, but the fact that they only convert 3.75% of the players into revenue is alarming. Each player brings the company an average of $1.32, or 30% of what some other free to play games earn per user (Comparing MMO). It is this low per player income that has caused Riot Games, the developer of LOL, to state that their e-sports division is not currently profitable. To resolve this issue, LOL must take on a more aggressive marketing plan. Advertisements for the NBA Finals cost $460,000 for 30 seconds, and LOL should aim for ads in this range (Lombardo). With an average of 3 million people logged on at any time, 90% of the players being male and 85% being between the ages of 16 and 30, advertising via this game would appeal to many companies, making a deal easy to strike (LOL infographic 2012). The idea also appeals to players: 81% of players surveyed said that an advertisement on the client that allows for the option to place an order would improve or not impact their experience. Moving forward with this, the gaming client would be updated to contain both an option to order pizza and an advertisement for Mountain Dew. This type of advertising was determined based on community responses through a sequence of survey questions. These small adjustments to the game would allow LOL to generate enough income for Riot Games to expand into other areas of the e-sports industry.
ContributorsSeip, Patrick (Co-author) / Zhao, BoNing (Co-author) / Kashiwagi, Dean (Thesis director) / Kashiwagi, Jacob (Committee member) / Barrett, The Honors College (Contributor) / Sandra Day O'Connor College of Law (Contributor) / Department of Economics (Contributor) / Department of Supply Chain Management (Contributor)
Created2015-05
Description
Very little of modern America resembles the country that existed during the time of the Nation's founding. The country has technologically, socially, and economically advanced to the point of likely being unrecognizable to our Founding Fathers. However the American Voting system is strikingly similar to the system established over two centuries prior. The current system of First-Past-The-Post voting has numerous structural biases and inadequacies that contribute to the current level of American dissatisfaction. The system discourages compromise, prevents the formation of third parties, is vulnerable to manipulated, and contributes to the toxic American political environment. Adopting a replacement for the outdated First-Past-The-Post system would provide significant advantages to the current United States political system. In this paper both Alternative Voting and Proportional Representation systems will be evaluated as viable replacements for the current system. The ongoing nature of the American political experiment contributes to the obstacles of objective political science conclusions. In order to evaluate the current and possible replacement systems, a logical base is required. Information Measurement Theory utilizes dominant information to aid in the decision making process. Developed by Dean Kashiwagi to improve efficiency across multiple fields, this logical system simplifies complex issues down to their most basic elements. Information Measurement Theory will be used to determine: 1. Which voting system offers the clearest communication between the government and the governed 2. Which voting system best discourages strategic voting 3. Which system best promotes long term democratic stability Determining the voting system that best satisfies these three criteria will provide the American Electorate with an electoral reform goal and the means of improving the American political climate.
ContributorsBurke, Andrew Sutherland (Author) / Kashiwagi, Dean (Thesis director) / Kashiwagi, Jacob (Committee member) / Department of Economics (Contributor) / W. P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2016-12
Description
The purpose of this work is to set up a dichotomy between trends of Nationalism and Assimilation, using the post Diaspora Armenian population as a sample. Armenian-American youth is the focus of study, as they are said to be in the unique position of having one foot in each door as far as cultures are concerned. The paper uses micro level survey data on young Armenians combined with macro level social trends in densely Armenian diaspora areas such as the San Fernando Valley, to find trends in recent rates of cultural integration. One of the major distinctions made is between the ‘traditional’ and the ‘symbolic’. The first is a more authentic grasp of one’s heritage, but is argued to be nearly impossible to maintain when moving to a dominant culture. The second is inheritable and teachable to children by rote, but only provides a shell of cultural artifacts. Dr. Bakalian summarizes the sentiment in the contrast of ‘being’ vs. ‘feeling’. Nationalism in moderation can contribute to maintaining ancestry and contribute to worldwide diversity. Nationalism in excess can lead to xenophobia and isolationism. Assimilation in moderation can allow for a certain group to learn and borrow the best parts from another nation. Assimilation in excess can breed resentment and the eventual loss or total symbolization of a once rich culture. In a country like the U.S. which assimilates through benign osmosis rather than oppression, it is difficult to make any conclusive recommendation which would teach something that arguably cannot be taught. Perhaps the best we can do is to push for teaching symbolic culture to inspire travel back to a ‘motherland’ to spark traditional values.
ContributorsKaprelian, Armen Girair (Author) / Kashiwagi, Dean (Thesis director) / Kashiwagi, Jacob (Committee member) / Department of Economics (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05