Barrett

Barrett, The Honors College at Arizona State University proudly showcases the work of undergraduate honors students by sharing this collection exclusively with the ASU community.

Barrett accepts high performing, academically engaged undergraduate students and works with them in collaboration with all of the other academic units at Arizona State University. All Barrett students complete a thesis or creative project which is an opportunity to explore an intellectual interest and produce an original piece of scholarly research. The thesis or creative project is supervised and defended in front of a faculty committee. Students are able to engage with professors who are nationally recognized in their fields and committed to working with honors students. Completing a Barrett thesis or creative project is an opportunity for undergraduate honors students to contribute to the ASU academic community in a meaningful way.

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A Study on the Lack of Diversity within the Design and Technical Field of Theatre

Description
The objective of the study is to examine the factors of a successful diversity program within four companies that attempt to break down the barriers contributing to the lack of diversity within the design and technical field of theatre. Companies in different regions of the United States (West, Midwest, South,…

The objective of the study is to examine the factors of a successful diversity program within four companies that attempt to break down the barriers contributing to the lack of diversity within the design and technical field of theatre. Companies in different regions of the United States (West, Midwest, South, and Northeast) were selected and analyzed for their fellowship, apprenticeship, internship, and educational program in order to see why it is successful and how it contributes to diversifying the design and technical field of theatre. The findings of the study provide a guide to the best practices used in establishing a design and production program that can contribute to diversifying the theatre industry.
ContributorsFox, Neaco (Author) / Winnemann, Christopher (Thesis director) / Ingram-Waters, Mary (Committee member) / School of Film, Dance and Theatre (Contributor) / Dean, W.P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05

How To Micro- Influence: An Exploration of Marketing Strategy

Description
The rise in social media usage has sparked a new marketing strategy for brands and entrepreneurs known as influencing. Influencers use marketing tactics to persuade their social media followers to purchase a certain brand. For this thesis, we will be focusing on micro influencers who are defined as people that…

The rise in social media usage has sparked a new marketing strategy for brands and entrepreneurs known as influencing. Influencers use marketing tactics to persuade their social media followers to purchase a certain brand. For this thesis, we will be focusing on micro influencers who are defined as people that began as a regular, everyday person and became known for their knowledge about some specialist niche with a range of 10,000-500,000 followers.
To conduct research, we developed a survey that was distributed and taken by students at Arizona State University. The goal of surveying college students was to understand how young people who regularly use social media are persuaded by micro-influencers. To gain more insight, we interviewed three local micro-influencers that we discovered through Instagram and research. The goal of these interviews was to discover tactics that micro-influencers use when posting to market sponsored products. Additionally, we hoped to uncover a pattern that micro-influencers use when building their social media following. Ultimately, we developed a six-step guide from our research that aspiring micro-influencers can follow to strategize their rise as a social media micro-influencer. We also discuss the social media app TikTok, which we believe will be heavily used by influencers and micro-influencers in the future.
ContributorsPangburn, Morgan Lane (Co-author) / Harazim, Genevieve (Co-author) / Eaton, John (Thesis director) / Ingram-Waters, Mary (Committee member) / Department of Psychology (Contributor) / School of Life Sciences (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05