Barrett

Barrett, The Honors College at Arizona State University proudly showcases the work of undergraduate honors students by sharing this collection exclusively with the ASU community.

Barrett accepts high performing, academically engaged undergraduate students and works with them in collaboration with all of the other academic units at Arizona State University. All Barrett students complete a thesis or creative project which is an opportunity to explore an intellectual interest and produce an original piece of scholarly research. The thesis or creative project is supervised and defended in front of a faculty committee. Students are able to engage with professors who are nationally recognized in their fields and committed to working with honors students. Completing a Barrett thesis or creative project is an opportunity for undergraduate honors students to contribute to the ASU academic community in a meaningful way.

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Collaborative Thesis: Software Monetization within the Internet of Things Group

Description
"Company X," a technology company, is known for being one of the world’s largest semiconductor chip manufacturers; however, they are also one of the largest authors of software. In 2019, "Company X" entered a new paradigm where, according to the CEO, while "Company X"’s core strategy has not changed, "Company…

"Company X," a technology company, is known for being one of the world’s largest semiconductor chip manufacturers; however, they are also one of the largest authors of software. In 2019, "Company X" entered a new paradigm where, according to the CEO, while "Company X"’s core strategy has not changed, "Company X" is embracing the transition to a data-centric company from a PC-centric company. The scope that the project examines is--in this transition to a data-centric company and based on the company's current expertise and competitive advantages--should "Company X" be branching into an additional division or leverage existing intellectual property (IP)? The goal of the project is to understand how "Company X" can leverage its expertise in hardware and software service packages to maximize the value of the company.
ContributorsArellano, Andrea (Co-author) / Roos, Bailey (Co-author) / Broas, Joshua (Co-author) / Kotti, Abhigyan (Co-author) / Simonson, Mark (Thesis director) / Hertzel, Michael (Committee member) / Dean, W.P. Carey School of Business (Contributor) / Department of Finance (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05