Barrett, The Honors College Thesis/Creative Project Collection
Barrett, The Honors College at Arizona State University proudly showcases the work of undergraduate honors students by sharing this collection exclusively with the ASU community.
Barrett accepts high performing, academically engaged undergraduate students and works with them in collaboration with all of the other academic units at Arizona State University. All Barrett students complete a thesis or creative project which is an opportunity to explore an intellectual interest and produce an original piece of scholarly research. The thesis or creative project is supervised and defended in front of a faculty committee. Students are able to engage with professors who are nationally recognized in their fields and committed to working with honors students. Completing a Barrett thesis or creative project is an opportunity for undergraduate honors students to contribute to the ASU academic community in a meaningful way.
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- Creators: Computer Science and Engineering Program
Description
Company X has developed RealSenseTM technology, a depth sensing camera that provides machines the ability to capture three-dimensional spaces along with motion within these spaces. The goal of RealSense was to give machines human-like senses, such as knowing how far away objects are and perceiving the surrounding environment. The key issue for Company X is how to commercialize RealSense's depth recognition capabilities. This thesis addresses the problem by examining which markets to address and how to monetize this technology. The first part of the analysis identified potential markets for RealSense. This was achieved by evaluating current markets that could benefit from the camera's gesture recognition, 3D scanning, and depth sensing abilities. After identifying seven industries where RealSense could add value, a model of the available, addressable, and obtainable market sizes was developed for each segment. Key competitors and market dynamics were used to estimate the portion of the market that Company X could capture. These models provided a forecast of the discounted gross profits that could be earned over the next five years. These forecasted gross profits, combined with an examination of the competitive landscape and synergistic opportunities, resulted in the selection of the three segments thought to be most profitable to Company X. These segments are smart home, consumer drones, and automotive. The final part of the analysis investigated entrance strategies. Company X's competitive advantages in each space were found by examining the competition, both for the RealSense camera in general and other technologies specific to each industry. Finally, ideas about ways to monetize RealSense were developed by exploring various revenue models and channels.
ContributorsDunn, Nicole (Co-author) / Boudreau, Thomas (Co-author) / Kinzy, Chris (Co-author) / Radigan, Thomas (Co-author) / Simonson, Mark (Thesis director) / Hertzel, Michael (Committee member) / WPC Graduate Programs (Contributor) / Department of Psychology (Contributor) / Department of Finance (Contributor) / School of Accountancy (Contributor) / Department of Economics (Contributor) / School of Mathematical and Statistical Science (Contributor) / W. P. Carey School of Business (Contributor) / Computer Science and Engineering Program (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
This paper investigates the influence of regulatory sentiment on investment-based crowdfunding across various global markets. Crowdfunding, a capital-raising method where individuals collectively invest in projects, businesses, or causes, has significantly evolved with the advent of digital platforms. The emergence of lending-based and investment-based crowdfunding has led to the development of diverse regulatory frameworks worldwide. This study focuses on the relationship between regulatory sentiment and two critical dimensions of crowdfunding markets: investment volume and platform count. By conducting a multivariate analysis using data from the Cambridge Center for Alternative Finance and GDP statistics from the OECD, the paper examines whether investor sentiment about regulation impacts these two variables across seven developed markets.
The research centers around three primary questions: the existence and nature of any statistically significant relationships between regulatory sentiment and investment volume/platform count; and which type of sentiment (adequate, excessive, or inadequate) has the strongest relationship with these variables. The analysis includes a detailed review of regulatory frameworks in the United States, United Kingdom, France, Germany, Spain, Italy, and Malaysia.
The findings reveal a statistically significant relationship between adequate and excessive regulatory sentiment and both investment volume and platform count, with adequate sentiment showing a positive impact and excessive sentiment demonstrating a negative effect. The results highlight the importance of balanced regulatory frameworks in fostering healthy crowdfunding ecosystems and provide insights into how investor perceptions of regulation can influence market dynamics. Future research could further explore these relationships, potentially using more objective measures of regulations and examining the bidirectional influence between market performance and regulatory sentiment.
ContributorsKonstantinov, Phillip (Author) / Lindsey, Laura (Thesis director) / Hertzel, Michael (Committee member) / Barrett, The Honors College (Contributor) / Department of Finance (Contributor) / Computer Science and Engineering Program (Contributor)
Created2023-12