Barrett, The Honors College Thesis/Creative Project Collection
Barrett, The Honors College at Arizona State University proudly showcases the work of undergraduate honors students by sharing this collection exclusively with the ASU community.
Barrett accepts high performing, academically engaged undergraduate students and works with them in collaboration with all of the other academic units at Arizona State University. All Barrett students complete a thesis or creative project which is an opportunity to explore an intellectual interest and produce an original piece of scholarly research. The thesis or creative project is supervised and defended in front of a faculty committee. Students are able to engage with professors who are nationally recognized in their fields and committed to working with honors students. Completing a Barrett thesis or creative project is an opportunity for undergraduate honors students to contribute to the ASU academic community in a meaningful way.
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- Creators: Department of Economics
As the COVID-19 pandemic took the world by storm, the hotel industry struggled to remain afloat. Many resorted to innovative solutions to maintain their business and jobs. As the hotel industry grappled with ideas that could keep their business afloat, an idea called EasyHub was born. EasyHub is a hypothetical mobile device application that bridges the user and a paired SMART device or an entire ecosystem of SMART devices. While the design for EasyHub was initially intended to help hotels increase their accessibility, it soon became apparent that EasyHub could potentially be a product of much greater market value. As the idea of EasyHub became more developed, the COVID-19 pandemic was beginning to subdue, and the hotel industry was on the mend. Assuming that EasyHub is found useful, it could theoretically boost demand to businesses that use them. Many hotels already utilize SMART devices to some degree making them prime targets for EasyHub. This research paper seeks to determine if EasyHub can aid hotels’ recovery from the pandemic-induced recession by increasing revenue. Surveys were conducted among hoteliers and a general audience to determine the impact of EasyHub on guests’ decisions to stay at a hotel. The results indicate that EasyHub would not be a significant factor in guests’ decision-making of hotels; however, this may be due to a lack of clarity about the product, as many respondents expressed a desire for more information. Further development and testing of EasyHub is necessary before a market analysis and its full potential can be assessed.