Barrett, The Honors College Thesis/Creative Project Collection
Barrett, The Honors College at Arizona State University proudly showcases the work of undergraduate honors students by sharing this collection exclusively with the ASU community.
Barrett accepts high performing, academically engaged undergraduate students and works with them in collaboration with all of the other academic units at Arizona State University. All Barrett students complete a thesis or creative project which is an opportunity to explore an intellectual interest and produce an original piece of scholarly research. The thesis or creative project is supervised and defended in front of a faculty committee. Students are able to engage with professors who are nationally recognized in their fields and committed to working with honors students. Completing a Barrett thesis or creative project is an opportunity for undergraduate honors students to contribute to the ASU academic community in a meaningful way.
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- Creators: Department of Marketing
Description
In our radically diverse world, individuals cling to their unique values and beliefs dearly, and these beliefs drive their actions and have a significant influence on their worldview. Many people derive their beliefs from religious traditions and the beliefs of their ancestors that have trickled down throughout cultures over thousands of years. Some of these beliefs are adhered to so strictly that openness and love for people that do not hold the same beliefs is neglected, and as a result we see the manifestations of hate between cultures running rampant in today's world. However, as a human race we all came from one point of origin, or "seed". In this paper, the author posits that this "seed" arose from some divine power. The author does not seek to identify or name this divine source, only to support the idea that there is a common, spiritual origin to the human race through the examination of three diverse groups, or units, of texts. A supporting topic of this paper is the use of creative forms of language, such as poetry, to describe the spiritual "seed" of humankind. The first unit examines the pre-Christ texts of Plato and Neoplatonists. The second unit is built on Early Eastern texts like the Upanishads. The third and final unit is an analysis of mystical thinkers of the medieval ages. Finally, a conclusion follows that supports the original thesis of a common, divine origin by drawing similarities between these diverse readings.
ContributorsWathen, Samuel Isaac (Author) / Hampton, Alexander (Thesis director) / Fette, Donald (Committee member) / Department of Marketing (Contributor) / Department of Supply Chain Management (Contributor) / Barrett, The Honors College (Contributor)
Created2016-12
Description
Emerge 2016: Future of Sport 2040 was an event hosted by Emerge Artists+ Scientists Design the Future that took place at Wells Fargo Arena in Tempe, Arizona on April 29th, 2016. The goal of the event was to explore and predict the future of sports while allowing the public to participate in the futuristic event that we planned (event visitation). Emerge 2016: Future of Sport 2040 hosted 20 event visitations including Dr. Ingram-Waters' event visitation that focused on the future of fantasy sport with the title \u2014 Fantasy Sport: Draft Party 2040. The goal of this particular event visitation was to obtain significant and viable research results for incorporation in Dr. Ingram-Waters' fantasy football academic work while also delivering entertainment value for event participants. All observations and analysis are based upon the event planning process of the Future of Fantasy Sport: Draft Party 2040. As the author of this analysis, the observations in this report were noted as I served as the project manager on Dr. Ingram-Waters research team. In this role, I was heavily involved in the strategic planning, communication, and event operations of the event visitation full-circle from the ideation phase to the execution phase. This paper analyzes the project management pipeline used for the event production of the event visitation Fantasy Sport: Draft Party 2040. Drawing form the experience of the project management pipeline, this paper examines the management application of the Pareto Principle and Complexity Theory.
ContributorsTakada, Jonathon Fumiaki (Author) / Ingram-Waters, Mary (Thesis director) / Fette, Donald (Committee member) / Department of Marketing (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
As a Marketing and Business Data Analytics student, it has become increasingly apparent through coursework and professional experiences that the landscape of e-commerce and data-driven marketing is changing. Many companies flounder and are barely keeping up with the fast-developing world of e-commerce, while others are thriving and becoming “E-Commerce Giants”. What do they do that make them successful?
Through research from case studies and professional interviews, it can be shown that those who fail and become victim to the e-commerce giants are those who do not allocate enough budget and resources to allow e-commerce to succeed; they do not correctly utilize data throughout the creation of their e-commerce site nor their marketing, have a vast lack of knowledge, and ultimately do not adapt to trends in e-commerce.
E-commerce giants are those who lead in the world-wide e-commerce revolution. They have entered a market and have caused/are continuing to cause instability for those who have not adapted or changed. These e-commerce giants do not have to be “giant” in size; rather, they are making giant changes that allow them to be successful within the industry. They are the prime examples of how e-commerce and data-driven marketing can be successful.
My research shows in order to successfully practice e-commerce, companies must adapt the best practices shown by these giants: owning your data, developing a strong budget for data-driven marketing, investing in the technology and people needed to implement a sound strategy, training employees in basic data, utilizing data in all aspects of marketing, creating an easy online experience that using AB Testing, hosting post mortem meetings to identify successes and failures, understanding your customers, creating the appropriate customer segmentation, nixing the “one fits all” strategy, and never getting too comfortable. If a company is stagnant, they are behind.
Through research from case studies and professional interviews, it can be shown that those who fail and become victim to the e-commerce giants are those who do not allocate enough budget and resources to allow e-commerce to succeed; they do not correctly utilize data throughout the creation of their e-commerce site nor their marketing, have a vast lack of knowledge, and ultimately do not adapt to trends in e-commerce.
E-commerce giants are those who lead in the world-wide e-commerce revolution. They have entered a market and have caused/are continuing to cause instability for those who have not adapted or changed. These e-commerce giants do not have to be “giant” in size; rather, they are making giant changes that allow them to be successful within the industry. They are the prime examples of how e-commerce and data-driven marketing can be successful.
My research shows in order to successfully practice e-commerce, companies must adapt the best practices shown by these giants: owning your data, developing a strong budget for data-driven marketing, investing in the technology and people needed to implement a sound strategy, training employees in basic data, utilizing data in all aspects of marketing, creating an easy online experience that using AB Testing, hosting post mortem meetings to identify successes and failures, understanding your customers, creating the appropriate customer segmentation, nixing the “one fits all” strategy, and never getting too comfortable. If a company is stagnant, they are behind.
ContributorsSirois, Natalie Rose (Author) / Giles, Charles (Thesis director) / Fette, Donald (Committee member) / Department of Marketing (Contributor) / Department of Information Systems (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05