Barrett, The Honors College Thesis/Creative Project Collection
Barrett, The Honors College at Arizona State University proudly showcases the work of undergraduate honors students by sharing this collection exclusively with the ASU community.
Barrett accepts high performing, academically engaged undergraduate students and works with them in collaboration with all of the other academic units at Arizona State University. All Barrett students complete a thesis or creative project which is an opportunity to explore an intellectual interest and produce an original piece of scholarly research. The thesis or creative project is supervised and defended in front of a faculty committee. Students are able to engage with professors who are nationally recognized in their fields and committed to working with honors students. Completing a Barrett thesis or creative project is an opportunity for undergraduate honors students to contribute to the ASU academic community in a meaningful way.
Displaying 1 - 3 of 3
Description
Influencer marketing is the latest phenomenon in the consumer marketing industry. Successful influencer sponsorships close the gap between companies and their customers by capitalizing on the connection influencers share with their audience. Producing advertisements more organically and directly, coming from a trustworthy and relatable source leads to greater returns. Therefore, influencer accounts are becoming increasingly popular throughout social media, especially Instagram. For this reason, the main focal point of this paper is to describe how to effectively create an influencer brand by finding a niche and growing an engaged audience on Instagram. Our findings consist of three studies: personal interviews, creating an Instagram account, and analyzing twelve well-known influencers. We first analyzed the environmental trends impacting the social media industry and what this means for a growing influencer. Using our discoveries, we launched an Instagram account, featuring the Nordstrom Twins, learning from the first-hand experience of successful and unsuccessful content strategies. Then, through data collection and analysis of twelve unique twin influencer (twinfluencer) accounts, as well as personal interviews with industry professionals, we established an influencer business strategy. Our research conveys how to increase user interactions and grow an engagement rate on the constantly evolving Instagram platform.
ContributorsNordstrom, Hailey Rose (Co-author) / Nordstrom, Brooke (Co-author) / Smith, Anna (Co-author) / Dong, Xiaodan (Thesis director) / Eaton, Kathryn (Committee member) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2019-12
Description
Political polarization is at an all-time high in the United States and people are more polarized in their beliefs than ever. The issue of polarization is one of the most divisive conflicts in America today. The following honors thesis analyzes how political polarization affects voter emotions and behaviors. To study this, I expose participants to a high polarization news article and a low polarization news article and observe the results. Out of the test came two key findings. The first is that participants who identify as Independents were much more likely to feel inspiration in a high polarization context than in a low polarization context. The second is that in a high polarization condition, Democrat and Republican participants felt more connected to their own parties compared to the control condition.
ContributorsSharp, Harrison (Author) / Mandel, Naomi (Thesis director) / Eaton, Kathryn (Committee member) / School of Politics and Global Studies (Contributor) / Department of Marketing (Contributor) / Department of Information Systems (Contributor, Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
The purpose of this experiment was to determine if there was a statistically significant relationship between the success rate of Assisted Reproductive Technology treatments and factors including the socioeconomic status of the area around selected fertility clinics as well as whether the eggs used in the treatments were fresh or frozen, and either from donors or from the patients themselves. Data on treatment success rates were gathered from the Centers for Disease Control and Prevention and socioeconomic status data in the form of median income and racial makeup of the area surrounding selected clinics were gathered from the national Census. These data were analyzed using a general linear model to determine whether any of the potential effects had a significant impact on success rates. A binomial logit link analysis of the results showed that only the fresh versus frozen nature of the egg used in each procedure had a significant impact on the success rate of that procedure, and that the socioeconomic status of the area around the clinics seemed to have no effect on treatment success rates. The value of this analysis in particular comes from its attention to the relationship between socioeconomic factors and the success rates of fertility specifically, as much of the existing research on the relationship between socioeconomic factors and quality of care tends to focus on medical care in general, as opposed to any one area.
ContributorsEgler, Austin Michael (Author) / Ebie, Jessie (Thesis director) / Eaton, Kathryn (Committee member) / Grade, Patricia (Committee member) / Dean, W.P. Carey School of Business (Contributor) / School of Life Sciences (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05