Barrett, The Honors College Thesis/Creative Project Collection
Barrett, The Honors College at Arizona State University proudly showcases the work of undergraduate honors students by sharing this collection exclusively with the ASU community.
Barrett accepts high performing, academically engaged undergraduate students and works with them in collaboration with all of the other academic units at Arizona State University. All Barrett students complete a thesis or creative project which is an opportunity to explore an intellectual interest and produce an original piece of scholarly research. The thesis or creative project is supervised and defended in front of a faculty committee. Students are able to engage with professors who are nationally recognized in their fields and committed to working with honors students. Completing a Barrett thesis or creative project is an opportunity for undergraduate honors students to contribute to the ASU academic community in a meaningful way.
Displaying 1 - 10 of 53
Description
The purpose of our research was to develop recommendations and/or strategies for Company A's data center group in the context of the server CPU chip industry. We used data collected from the International Data Corporation (IDC) that was provided by our team coaches, and data that is accessible on the internet. As the server CPU industry expands and transitions to cloud computing, Company A's Data Center Group will need to expand their server CPU chip product mix to meet new demands of the cloud industry and to maintain high market share. Company A boasts leading performance with their x86 server chips and 95% market segment share. The cloud industry is dominated by seven companies Company A calls "The Super 7." These seven companies include: Amazon, Google, Microsoft, Facebook, Alibaba, Tencent, and Baidu. In the long run, the growing market share of the Super 7 could give them substantial buying power over Company A, which could lead to discounts and margin compression for Company A's main growth engine. Additionally, in the long-run, the substantial growth of the Super 7 could fuel the development of their own design teams and work towards making their own server chips internally, which would be detrimental to Company A's data center revenue. We first researched the server industry and key terminology relevant to our project. We narrowed our scope by focusing most on the cloud computing aspect of the server industry. We then researched what Company A has already been doing in the context of cloud computing and what they are currently doing to address the problem. Next, using our market analysis, we identified key areas we think Company A's data center group should focus on. Using the information available to us, we developed our strategies and recommendations that we think will help Company A's Data Center Group position themselves well in an extremely fast growing cloud computing industry.
ContributorsJurgenson, Alex (Co-author) / Nguyen, Duy (Co-author) / Kolder, Sean (Co-author) / Wang, Chenxi (Co-author) / Simonson, Mark (Thesis director) / Hertzel, Michael (Committee member) / Department of Finance (Contributor) / Department of Management (Contributor) / Department of Information Systems (Contributor) / School of Mathematical and Statistical Sciences (Contributor) / School of Accountancy (Contributor) / WPC Graduate Programs (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
As the IoT (Internet of Things) market continues to grow, Company X needs to find a way to penetrate the market and establish larger market share. The problem with Company X's current strategy and cost structure lies in the fact that the fastest growing portion of the IoT market is microcontrollers (MCUs). As Company X currently holds its focus in manufacturing microprocessors (MPUs), the current manufacturing strategy is not optimal for entering competitively into the MCU space. Within the MCU space, the companies that are competing the best do not utilize such high level manufacturing processes because these low cost products do not demand them. Given that the MCU market is largely untested by Company X and its products would need to be manufactured at increasingly lower costs, it runs the risk of over producing and holding obsolete inventory that is either scrapped or sold at or below cost. In order to eliminate that risk, we will explore alternative manufacturing strategies for Company X's MCU products specifically, which will allow for a more optimal cost structure and ultimately a more profitable Internet of Things Group (IoTG). The IoT MCU ecosystem does not require the high powered technology Company X is currently manufacturing and therefore, Company X loses large margins due to its unnecessary leading technology. Since cash is king, pursuing a fully external model for MCU design and manufacturing processes will generate the highest NPV for Company X. It also will increase Company X's market share, which is extremely important given that every tech company in the world is trying to get its hands into the IoT market. It is possible that in ten to thirty years down the road, Company X can manufacture enough units to keep its products in-house, but this is not feasible in the foreseeable future. For now, Company X should focus on the cost market of MCUs by driving its prices down while maintaining low costs due to the variables of COGS and R&D given in our fully external strategy.
ContributorsKadi, Bengimen (Co-author) / Peterson, Tyler (Co-author) / Langmack, Haley (Co-author) / Quintana, Vince (Co-author) / Simonson, Mark (Thesis director) / Hertzel, Michael (Committee member) / Department of Supply Chain Management (Contributor) / Department of Finance (Contributor) / Department of Information Systems (Contributor) / Department of Marketing (Contributor) / School of Accountancy (Contributor) / W. P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
Company X has developed RealSenseTM technology, a depth sensing camera that provides machines the ability to capture three-dimensional spaces along with motion within these spaces. The goal of RealSense was to give machines human-like senses, such as knowing how far away objects are and perceiving the surrounding environment. The key issue for Company X is how to commercialize RealSense's depth recognition capabilities. This thesis addresses the problem by examining which markets to address and how to monetize this technology. The first part of the analysis identified potential markets for RealSense. This was achieved by evaluating current markets that could benefit from the camera's gesture recognition, 3D scanning, and depth sensing abilities. After identifying seven industries where RealSense could add value, a model of the available, addressable, and obtainable market sizes was developed for each segment. Key competitors and market dynamics were used to estimate the portion of the market that Company X could capture. These models provided a forecast of the discounted gross profits that could be earned over the next five years. These forecasted gross profits, combined with an examination of the competitive landscape and synergistic opportunities, resulted in the selection of the three segments thought to be most profitable to Company X. These segments are smart home, consumer drones, and automotive. The final part of the analysis investigated entrance strategies. Company X's competitive advantages in each space were found by examining the competition, both for the RealSense camera in general and other technologies specific to each industry. Finally, ideas about ways to monetize RealSense were developed by exploring various revenue models and channels.
ContributorsDunn, Nicole (Co-author) / Boudreau, Thomas (Co-author) / Kinzy, Chris (Co-author) / Radigan, Thomas (Co-author) / Simonson, Mark (Thesis director) / Hertzel, Michael (Committee member) / WPC Graduate Programs (Contributor) / Department of Psychology (Contributor) / Department of Finance (Contributor) / School of Accountancy (Contributor) / Department of Economics (Contributor) / School of Mathematical and Statistical Science (Contributor) / W. P. Carey School of Business (Contributor) / Computer Science and Engineering Program (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
Usually a medical website has a description, or overview, of the condition. Then there are different sections informing the viewer about the signs and symptoms, diagnosis, and treatment options. There are some resource links for families to explore, but there it provides more information rather than narration. What is lacking is a patient account or perspective on the given topic. This project suggests an added resource for parents and patients with its storytelling element that is irreplaceable. An example is also available using my own story growing up with hemifacial microsomia.
ContributorsCanales, Alicia Marie (Author) / Dixon, Kathleen (Thesis director) / Dodge, Nancie (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor)
Created2014-12
Description
Late life domestic violence is essentially synonymous with domestic violence except that it specifically refers to older adults. Although there are many similarities between younger victims and older victims, there are also distinct differences. Older victims have unique risk factors and barriers, including generational factors that stem from socialization. Unfortunately, society lacks awareness of late life domestic violence. This is reflected in current state statutes as well as the limited services provided to victims of domestic violence. For example, there are currently elder abuse or dependent abuse adult statutes in every state, yet there is no statute that specifically addresses late life domestic violence. When it comes to services, many programs are geared toward younger victims and staff is typically not trained to work with older victims, so older victims often do not get the resources they need. Yet about 1 in 10 women over the age of 50 experience abuse by an intimate partner. This is a prevalent issue needing more attention. To bring awareness and educate people on this topic, a user friendly website was created that will provide information on late life domestic violence, resources for victims, and ways to share the information with others. The website provides information that will educate people on this issue, and also promotes advocacy for older victims.
ContributorsGarcia, Brittany Nicole (Author) / Bonifas, Robin (Thesis director) / Dodge, Nancie (Committee member) / Barrett, The Honors College (Contributor) / School of Social Work (Contributor)
Created2015-05
Description
PHXmuraltour is an app for iPhone and Android that guides users through the plethora of mural art in downtown Phoenix. It can be found and downloaded from iTunes and the Android app store. Before the artists began drawing people downtown for events like First Fridays and ArtDetour during the 1980s, Phoenix was notorious for having a deserted city core. The art community brought life, color and vibrancy to the downtown landscape. The website giving more information about the project can be found at http://kristenhwang.com/PHX-mural-tour.html. This project aims to widen the reach of the mural art in downtown Phoenix. Public art has the unique ability to foster a conversation between people who may not think of themselves as art connoisseurs, but like all kinds of art the message can sometimes be mysterious to passersby. Many of the murals downtown portray Hispanic or Native American themes, make political statements, document historic events and people, or serve as visual spice. They are emblems of the values the downtown community identifies with--values like creativity, enterprise, civic responsibility and diversity. This project hopes to make these messages more prominent to people in downtown Phoenix. It is important for the students, workers, shop owners and residents downtown to have the opportunity to learn more about the mural art because the art community surrounding Roosevelt Row played an integral role in shaping the culture and texture of their daily lives.
ContributorsHwang, Kristen Lee Anne (Author) / Thornton, Leslie (Thesis director) / Dodge, Nancie (Committee member) / Barrett, The Honors College (Contributor) / School of Earth and Space Exploration (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor)
Created2014-12
Description
For my thesis project, I created a website, titled Noise + Heat, to serve as a guide to local music in the Phoenix area. The idea is that someone who is unfamiliar with Phoenix music can visit my site and easily be able to find the latest news, new music releases, live music venues, and be able to familiarize themselves with local artists. I designed and built the site in Adobe Edge Animate, and created all content. The website can be found at this link: www.noiseplusheat.com
ContributorsDinell, Sarah Constance (Author) / Jacoby, Jim (Thesis director) / Dodge, Nancie (Committee member) / Barrett, The Honors College (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor)
Created2014-12
Description
In the 1950s-60s, the United States performed nuclear testing 60 miles north of Las Vegas. The prevailing winds carried radiation from those tests across the United States. It didn't take long for groups of people to begin developing cancer, possibly as a side effect of the testing. In 1990, Congress established a program to compensate downwind victims of the test site. But one portion of one county in Arizona was never compensated, despite the impact cancer had in the area. This documentary is their story. (Documentary and website accessible at downwinddocumentary.com)
ContributorsBoehm, Jessica Ann (Author) / Elliott, Steve (Thesis director) / Dodge, Nancie (Committee member) / Snyder, Brian (Committee member) / Barrett, The Honors College (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / School of Politics and Global Studies (Contributor)
Created2014-05
Description
The purpose of this creative project is to make an E-Book that promotes time management for college students in a way that interests them. The author of this recognizes that there are many distractions to keep college students from sitting down and reading a textbook; that is why an E-Book featuring videos and interactive videos was chosen. The research questions presented below began my research and understanding of the topic. These questions are as follows: 1. What is a way to promote time management for college students? a) What are some mediums that will appeal to young people who want to do more than just read a book. 2. When figuring out how to manage their time, what are the areas of life students consider to be most important? 3. What perspectives to various facets of the world like, business, academia and the foreign community think about time management? 4. What perspective to millennials have on time management? By answering these questions above, the author hopes to understand what is good time management, and how to explore it in a way that will interest young people. The author is doing so by creating a series of narrative videos that he himself acted in portraying a fictitious student both engaging in and not practicing good time management techniques. The created nine videos, with three dedicated to a section each. The three sections were what students do wrong, how they can improve and how they can maintain their success. Within each section were three sub- sections that students must use time management skills for: mental techniques, physical well-being, and juggling work and personal commitments. See the attached documents (Appendix A) for a full collection of the scripts that were created for these videos. The author also created quizzes through the website Bookry, allowing him to make review questions for those reading the book. The quizzes were then made into widgets and inserted into the book. Each quiz was about 5 questions each and was at the end of each of the sub-sections, meaning there were 45 questions total. See the attached documents (Appendix B) for screenshots of each quiz question and the correct answer.
ContributorsCzajka, Jagger James (Author) / Silcock, Bill (Thesis director) / Rodriguez, Rick (Committee member) / Dodge, Nancie (Committee member) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
DescriptionThe city of Siena is picturesque as an almost perfectly preserved medieval fortress in the heart of Tuscany. But the true beauty stems from its unique, family-oriented culture.
ContributorsPrice, Tea Francesca (Author) / Silcock, Bill (Thesis director) / Dell'Anna, Antonella (Committee member) / Dodge, Nancie (Committee member) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / School of International Letters and Cultures (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05