Barrett, The Honors College Thesis/Creative Project Collection
Barrett, The Honors College at Arizona State University proudly showcases the work of undergraduate honors students by sharing this collection exclusively with the ASU community.
Barrett accepts high performing, academically engaged undergraduate students and works with them in collaboration with all of the other academic units at Arizona State University. All Barrett students complete a thesis or creative project which is an opportunity to explore an intellectual interest and produce an original piece of scholarly research. The thesis or creative project is supervised and defended in front of a faculty committee. Students are able to engage with professors who are nationally recognized in their fields and committed to working with honors students. Completing a Barrett thesis or creative project is an opportunity for undergraduate honors students to contribute to the ASU academic community in a meaningful way.
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Description
This report chronicles the journey of Julia Chiavaroli, Mira Camunez, Katherine Schiller, and Siddharth Somani through the Founder's Lab program, leading to the creation of INEZ, an organic, all-natural beauty brand specializing in hair care products. Motivated by a shared dedication to health and wellness, the founders embarked on a collaborative path, eventually converging on the concept of crafting a natural hair care solution. Rooted in comprehensive ingredient research and product development, INEZ emphasizes purity and nature, reflected in its earthy aesthetic and western influence. The branding strategy encompasses a distinct color palette, whimsical font, and the slogan "Rustic Roots." Targeting both women and men, the marketing strategy prioritizes online presence, especially on Instagram, complemented by plans for local event engagement. Pricing strategy is informed by market demand and unit economics considerations, with products priced at $19.99. Customer discovery efforts, including surveys, have shaped product development and pricing decisions, aligning INEZ with customer preferences for sustainability and organic ingredients. Through meticulous planning and execution, the founders have established INEZ as a promising venture at the intersection of health, beauty, and sustainability.
ContributorsChiavaroli, Julia (Author) / Camunez, Mira (Co-author) / Schiller, Katie (Thesis director) / Byrne, Jared (Committee member) / McElfish, Alex (Committee member) / Barrett, The Honors College (Contributor) / Dean, W.P. Carey School of Business (Contributor) / Department of Management and Entrepreneurship (Contributor) / School of International Letters and Cultures (Contributor)
Created2024-05
ContributorsSanchez, Tomas (Author) / Casanova, Pablo (Co-author) / Green, Aaron (Co-author) / Dalvi, Tejas (Co-author) / Dudas, Caleb (Co-author) / Byrne, Jared (Thesis director, Committee member) / Barrett, The Honors College (Contributor) / School of International Letters and Cultures (Contributor) / Department of Finance (Contributor)
Created2024-05
ContributorsSanchez, Tomas (Author) / Casanova, Pablo (Co-author) / Green, Aaron (Co-author) / Dalvi, Tejas (Co-author) / Dudas, Caleb (Co-author) / Byrne, Jared (Thesis director, Committee member) / Barrett, The Honors College (Contributor) / School of International Letters and Cultures (Contributor) / Department of Finance (Contributor)
Created2024-05
ContributorsSanchez, Tomas (Author) / Casanova, Pablo (Co-author) / Green, Aaron (Co-author) / Dalvi, Tejas (Co-author) / Dudas, Caleb (Co-author) / Byrne, Jared (Thesis director, Committee member) / Barrett, The Honors College (Contributor) / School of International Letters and Cultures (Contributor) / Department of Finance (Contributor)
Created2024-05
ContributorsSanchez, Tomas (Author) / Casanova, Pablo (Co-author) / Green, Aaron (Co-author) / Dalvi, Tejas (Co-author) / Dudas, Caleb (Co-author) / Byrne, Jared (Thesis director, Committee member) / Barrett, The Honors College (Contributor) / School of International Letters and Cultures (Contributor) / Department of Finance (Contributor)
Created2024-05
ContributorsSanchez, Tomas (Author) / Casanova, Pablo (Co-author) / Green, Aaron (Co-author) / Dalvi, Tejas (Co-author) / Dudas, Caleb (Co-author) / Byrne, Jared (Thesis director, Committee member) / Barrett, The Honors College (Contributor) / School of International Letters and Cultures (Contributor) / Department of Finance (Contributor)
Created2024-05
ContributorsSanchez, Tomas (Author) / Casanova, Pablo (Co-author) / Green, Aaron (Co-author) / Dalvi, Tejas (Co-author) / Dudas, Caleb (Co-author) / Byrne, Jared (Thesis director, Committee member) / Barrett, The Honors College (Contributor) / School of International Letters and Cultures (Contributor) / Department of Finance (Contributor)
Created2024-05
Description
Wealth Wise is an innovative initiative targeting middle school students to bridge the gap in financial literacy within Arizona's challenging educational landscape. Through meticulous research, they aim to develop a comprehensive curriculum covering budgeting, investment, credit management, and banking principles, fostering critical thinking and financial independence. Collaborations with educators and interactive teaching methods are central to their approach, envisioning a future where financial literacy is fundamental to education, empowering a financially secure society.
ContributorsSanchez, Tomas (Author) / Casanova, Pablo (Co-author) / Green, Aaron (Co-author) / Dalvi, Tejas (Co-author) / Dudas, Caleb (Co-author) / Byrne, Jared (Thesis director, Committee member) / Barrett, The Honors College (Contributor) / School of International Letters and Cultures (Contributor) / Department of Finance (Contributor)
Created2024-05