Barrett

Barrett, The Honors College at Arizona State University proudly showcases the work of undergraduate honors students by sharing this collection exclusively with the ASU community.

Barrett accepts high performing, academically engaged undergraduate students and works with them in collaboration with all of the other academic units at Arizona State University. All Barrett students complete a thesis or creative project which is an opportunity to explore an intellectual interest and produce an original piece of scholarly research. The thesis or creative project is supervised and defended in front of a faculty committee. Students are able to engage with professors who are nationally recognized in their fields and committed to working with honors students. Completing a Barrett thesis or creative project is an opportunity for undergraduate honors students to contribute to the ASU academic community in a meaningful way.

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Commercial Real Estate Cap Rates and the S&P500 EP Ratio

Description
Commercial real estate is tied to the macro conditions of the overall economy. In particular, the paper seeks to relate commercial real estate to alternative investments such as the 10-year treasury and the S&P 500 in the stock market by examining trends over the thirty-year period of 1979-2009. There will…

Commercial real estate is tied to the macro conditions of the overall economy. In particular, the paper seeks to relate commercial real estate to alternative investments such as the 10-year treasury and the S&P 500 in the stock market by examining trends over the thirty-year period of 1979-2009. There will be comprehensive analysis, interpretation, and discussion of the national cap rate, the 10-year treasury, and the S&P 500 E/P ratio during the period. By analyzing past economic events and how the 10-year, S&P 500 E/P ratio, and cap rates move, the hope is to identify patterns and leading indicators to provide better insight into future events and behavior of commercial real estate and the stock market. The main intent is to provide the reader with the tools to assess the current market. In doing so, it is then possible to relate the current market with the past and with some degree of accuracy, predict where the market is headed. With such knowledge, investors can more aptly time and allocate their funds in order to maximize their returns.
ContributorsMillstein, Ethan David (Author) / Davis, Joseph (Thesis director) / Bronska, Michael (Committee member) / Barrett, The Honors College (Contributor) / Department of Finance (Contributor) / W. P. Carey School of Business (Contributor)
Created2014-05
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Marketing to U.S. Hispanic Millennials: Understanding Hispanic Identity, Culture and the Spanish Language

Description
The Hispanic population is growing rapidly in the United States and already possesses tremendous buying power and influence. The Millennial generation has officially outnumbered the Baby Boomers to become the largest generational group in the United States. This thesis aligns these two groups to study the U.S. Hispanic Millennial and…

The Hispanic population is growing rapidly in the United States and already possesses tremendous buying power and influence. The Millennial generation has officially outnumbered the Baby Boomers to become the largest generational group in the United States. This thesis aligns these two groups to study the U.S. Hispanic Millennial and the characteristics that make this segment unique and powerful. How are Hispanic Millennial consumers different and unique? How can brands connect with Hispanic Millennials in an authentic way? These questions will be explored through a literature review which covers three important aspects: Hispanic identity, culture, and the influence of the Spanish language. Next, a primary research study is conducted to determine if there is a relationship between Hispanic acculturation levels and language preference in advertisements. Finally, the findings of the study are compared with various research studies and reports to determine the best methods of connecting with U.S. Hispanic Millennials as a marketer.
ContributorsKrafft, Natalie Martinez (Author) / Montoya, Detra (Thesis director) / Giles, Charles Bret (Committee member) / W. P. Carey School of Business (Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2016-12
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Student Organization Marketing at Arizona State University: Best Practices and the Future of Marketing to the ASU Student Population

Description
This thesis investigates how student organizations market to students at Arizona State University as well as opinions from students in how they view marketing on campus. From a collection of data from in-depth interviews and surveys, it has been concluded that not one method is best at marketing on campus.…

This thesis investigates how student organizations market to students at Arizona State University as well as opinions from students in how they view marketing on campus. From a collection of data from in-depth interviews and surveys, it has been concluded that not one method is best at marketing on campus. Student organizations need to have a combination of methods to create a well-rounded strategy that will instill brand awareness and recognition on campus and, in turn, produce an increase in engagement for their organization via recruitment of new members and attendance at meetings and events.
ContributorsRamos, Adrianna Cimona (Author) / Ostrom, Amy (Thesis director) / Giles, Charles Bret (Committee member) / School of Social and Behavioral Sciences (Contributor) / W. P. Carey School of Business (Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2016-12