Barrett, The Honors College Thesis/Creative Project Collection
Barrett, The Honors College at Arizona State University proudly showcases the work of undergraduate honors students by sharing this collection exclusively with the ASU community.
Barrett accepts high performing, academically engaged undergraduate students and works with them in collaboration with all of the other academic units at Arizona State University. All Barrett students complete a thesis or creative project which is an opportunity to explore an intellectual interest and produce an original piece of scholarly research. The thesis or creative project is supervised and defended in front of a faculty committee. Students are able to engage with professors who are nationally recognized in their fields and committed to working with honors students. Completing a Barrett thesis or creative project is an opportunity for undergraduate honors students to contribute to the ASU academic community in a meaningful way.
Displaying 1 - 10 of 29
Description
An in-depth analysis of Homeview Realty and Homeview Financial was conducted. A marketing plan for both companies was prepared for this project. Homeview Realty and Homeview Financial are in the midst of dynamic industries. The landscape of doing business in the real estate and mortgage industries are constantly changing and evolving. Thus, it is vital for Homeview Realty and Homeview Financial to constantly be knowledgeable in these fields. With this dynamic aspect, the landscape for marketing has also changed; it became digital in nature. Thus, it is important to analyze Homeview Realty and Homeview Financial currently and create a live marketing plan that can be updated when needed. With a marketing plan in hand, Homeview will be able understand its business model, mission, goals, and objectives and in turn be able to create marketing campaigns compatible with the companies objectives and strategic directions.
ContributorsCrowley, Rachel Victoria (Author) / Ostrom, Lonnie (Thesis director) / Montoya, Detra (Committee member) / Mirshak, Paul (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / Department of Supply Chain Management (Contributor) / Department of Chemistry and Biochemistry (Contributor) / Department of Finance (Contributor) / School of Accountancy (Contributor)
Created2014-05
Description
Previous research has found improvements in motor control following Assisted Cycle Therapy (ACT) in persons with Parkinson's disease, Down syndrome (DS) and autism. Our study examined the effect of ACT on manual dexterity in adults with Attention Deficit Hyperactivity Disorder (ADHD). Nine adults with ADHD completed six weeks of light intensity cycling on a stationary bicycle, three times per week for 30 minutes. Four adults with ADHD were in the voluntary cycling (VC) group in which they pedaled at their self-selected rate. Five adults with ADHD were in the ACT group in which a motor moved their legs at a rate approximately 13% faster than their voluntary rate. Our results showed that the dominant hand moved more pegs following ACT than VC. Our results were interpreted with respect to upregulation of neurotrophic factors in the motor cortex following ACT.
ContributorsRupp, Emily Anne (Author) / Ringenbach, Shannon (Thesis director) / Caterino, Linda (Committee member) / Broman, Tannah (Committee member) / Barrett, The Honors College (Contributor) / School of Nutrition and Health Promotion (Contributor)
Created2016-05
Description
The Athleta Esprit de She is a national women's racing series owned and produced by Life Time Athletic Events, a branch of the company Life Time Fitness. Esprit de She (EDS) has fourteen events per year in areas ranging from Minneapolis, MN to San Diego, CA. These events include 5K/10K runs, triathlons, duathlons, and cycle tours. The purpose of this study was to determine recommendations for the brand from both a marketing and event production standpoint. Through the use of a survey, the research team received participant feedback regarding the events. Once receiving participant survey responses, the research team used Importance-Performance Analysis to analyze the data. The goals of the study were to see how participants perceive the production of the event as well as the social media presence of the brand. Participants also provided insights as to whether or not they are ready to accept a greater challenge with a longer distance race. The overall aim of this study was to see what changes needed to be made to both the brand as well as the events themselves in order to improve the overall customer experience with Esprit de She.
ContributorsFlanagan, Kelly Lynn (Author) / Hultsman, Wendy (Thesis director) / Montoya, Detra (Committee member) / Barrett, The Honors College (Contributor) / School of Community Resources and Development (Contributor) / WPC Graduate Programs (Contributor) / Department of Marketing (Contributor) / W. P. Carey School of Business (Contributor) / Department of Psychology (Contributor)
Created2015-05
Description
Influencer marketing occurs when a brand elicits an individual to publicly promote or review its product in exchange for some benefit, which can often be either monetary or material. This practice has exploded in today’s marketing and advertising industry due to its high return on investment for businesses and income potential for influencers. With this new and evolving process comes a struggle to establish and maintain regulations between brands, consumers, and influencers. Because influencer marketing is purely based on authenticity and trust between the influencer and the consumer, disclosure or lack thereof can seriously impact the validity of the endorsement. I conducted a study in which consumers were shown a staged influencer post and asked to answer a series of questions regarding compensation, appeal, authenticity, and influence, under three different conditions. Condition A showed an influencer’s post with only general information, Condition B revealed that the post was in collaboration with Tory Burch, and Condition C stated that Tory Burch told the influencer when and where to make the post. I found that as the influencer disclosed more about how she was compensated and controlled by the brand, respondents found the content less appealing, less authentic, and reported that they thought a brand had more influence and compensated her more to create the post. These findings support the idea that influencer marketing requires a level of honesty and trust between the consumer and influencer, and a lack of this causes negative sentiments and less effective results. Moving forward, brands and influencers alike must work to foster more transparent and authentic connections in order be in compliance with FTC regulations as well as maintain meaningful connections with consumers.
ContributorsLoy, Brooke Ellise (Author) / Giles, Charles (Thesis director) / Montoya, Detra (Committee member) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
Training the bench press exercise on a traditional flat bench does not induce a level of instability as seen in sport movements and activities of daily living. Because of this, many new types of equipment have been created in an attempt to induce instability, such as the COR Bench. 15 males and 7 females between the ages of 18 and 30 were recruited for the present study, which tested two forms of instability: using one dumbbell rather than two, and lifting on the COR bench compared to a flat bench. Thusly, EMG was used to measure muscle activity in four separate conditions of unilateral bench press movements: on a flat bench with one dumbbell, on a flat bench with two dumbbells, on the COR Bench with one dumbbell, and on the COR Bench with two dumbbells. Results indicated that lifting with one dumbbell compared to two dumbbells on the flat bench significantly increased muscle activity across all four muscles being analyzed (pectoralis major, p = .005; middle trapezius, p = .008; external obliques, p = .004; and internal obliques, p = .003), but lifting with one dumbbell compared to two dumbbells on the COR Bench only significantly increased muscle activity in the middle trapezius (p = .001), external obliques(p = . 032), and internal obliques (p = .001). The only muscle to exhibit a significant increase in muscle activity when going from one dumbbell on the flat bench to one dumbbell on the COR Bench was the middle trapezius (p = .010). These results imply that the COR Bench itself does not increase muscle activity as much as switching from two dumbbells to one dumbbell, regardless of the bench being used.
ContributorsPatterson, Jeffrey (Author) / Harper, Erin (Thesis director) / Broman, Tannah (Committee member) / Cataldo, Donna (Committee member) / Barrett, The Honors College (Contributor) / School of Nutrition and Health Promotion (Contributor)
Created2013-12
Description
The following study evaluated the effectiveness of the COR Bench, to determine if its unstable surface allows for both greater range of motion and greater tendency towards co-contraction, in comparison to a traditional flat bench. An initial session assessed the 19 participants’ (age, 22.364 ± 2.480 years; mass, 77.850 ± 18.328 kg; height, 1.787 ± 0.0923 m) current one- repetition maximum strength levels for the unilateral chest press. Four different conditions were used to test the kinematic variables such that each participant completed 5 repetitions of unilateral chest presses at 70% of their max with one and two dumbbells on both the COR Bench and traditional flat bench. Differences in ROM were evaluated by measuring an angular representation of the shoulder complex. Levels of co-contraction were determined by analyzing the middle trapezius EMG. The results indicate a significant difference in ROM between the conditions (p = .00); specifically, a greater ROM during the one dumbbell condition versus the two dumbbell condition on the COR and the flat benches (p = .002, 0.001 respectively); greater ROM with two dumbbells on the COR bench compared to the flat bench (p = .022). The middle trapezius EMG data showed a significant difference in co-contraction levels between conditions (p = .00); specifically, a greater co-contraction during the one dumbbell condition versus the two dumbbell condition on the COR and the flat benches (p = .001, 0.008 respectively); greater co- contraction with one dumbbell on the COR bench compared to the flat bench (p = .010). This lends support for the future use of the COR bench as a means for more efficient exercise through a full range of motion; however, it also suggests that more practice is necessary to master the movement on the bench to decrease co-contraction activity.
ContributorsOppenheimer, Nicole (Author) / Harper, Erin (Thesis director) / Broman, Tannah (Committee member) / Hoffner, Kristin (Committee member) / Barrett, The Honors College (Contributor) / School of Nutrition and Health Promotion (Contributor)
Created2013-12
Description
In today’s society we see a strong encouragement of those who put effort into various aspects of their life. Additionally, we also see a strong push towards making oneself more attractive to reap social benefits. However, a paradox exists between effort and attractiveness. In a society that values both effort and attractiveness, why do we see negative reactions to those who put effort into their appearance, and can we make these effects go away? How can cosmetic companies alter those reactions to suit their advertising needs? Through a pretest and a main study we show how consumers react to differing amounts of perceived effort in a cosmetic product, and how we can alter the effect that effort has by priming consumers with the idea of their ‘natural self’ vs. their ‘ideal’ self.
ContributorsDaniels, Michelle Elizabeth (Author) / Samper, Adriana (Thesis director) / Montoya, Detra (Committee member) / Barrett, The Honors College (Contributor) / Department of Supply Chain Management (Contributor) / Department of Marketing (Contributor)
Created2014-05
Description
Advertising has been a part of the marketing landscape for decades, evolving over time. Among the many tactics of advertising is the use of spokespeople, or brand personalities, that represent a brand and its offerings. Spokespeople have been around as early as the 1950s, with brands hiring well-known actors and actresses to represent everyday products. Since then, they have evolved to be more than just a brand representative. Fast forward to the 21st century, spokespeople have developed symbiotic relationships with brands, helping them create authentic connections with its consumers.
There are many successful cases of spokespeople enhancing a brand’s popularity and growing their sales, but what would happen to the brand if their spokesperson engaged in controversial behavior? The basis of this thesis, and my research, revolves around this research objective: to better understand if, and how, spokespeople affect a brand and its consumers. I conducted primary research in the form of a survey to test consumer’s attitudes and behaviors towards brands and spokespeople; additionally, I conducted secondary research to understand how spokespeople can impact a brand’s stock and sales performance. I expect spokespeople with high levels of association with the brands they represent to have a strong affect on a brand’s performance and perception.
The results of my research defy my expectations. Spokespeople that have a weaker association level with their brands had a strong affect on a brand and its consumers, and vice-versa with strong association levels. In the primary research, spokespeople with weak association levels with Nike and Papa John’s had a significant impact on how participants viewed and engaged with the brands. In addition, secondary research indicates there are significant affects on a brand’s performance as a result of the spokespeople, despite the weak association levels.
After conducting research, I concluded that to have effective spokespeople that can positively impact a brand and its consumers, they must possess two characteristics: trustworthiness and authenticity. The successful cases of spokespeople from my primary and secondary research possessed these characteristics. Consumers need to be able to trust the messages that come from spokespeople, and they need to be able to understand that the relationship between the them and the brand is authentic and makes sense. Therefore, if the spokespeople brands hire are trustworthy and authentic to the brand, then they will positively impact the performance and perception of the brand.
There are many successful cases of spokespeople enhancing a brand’s popularity and growing their sales, but what would happen to the brand if their spokesperson engaged in controversial behavior? The basis of this thesis, and my research, revolves around this research objective: to better understand if, and how, spokespeople affect a brand and its consumers. I conducted primary research in the form of a survey to test consumer’s attitudes and behaviors towards brands and spokespeople; additionally, I conducted secondary research to understand how spokespeople can impact a brand’s stock and sales performance. I expect spokespeople with high levels of association with the brands they represent to have a strong affect on a brand’s performance and perception.
The results of my research defy my expectations. Spokespeople that have a weaker association level with their brands had a strong affect on a brand and its consumers, and vice-versa with strong association levels. In the primary research, spokespeople with weak association levels with Nike and Papa John’s had a significant impact on how participants viewed and engaged with the brands. In addition, secondary research indicates there are significant affects on a brand’s performance as a result of the spokespeople, despite the weak association levels.
After conducting research, I concluded that to have effective spokespeople that can positively impact a brand and its consumers, they must possess two characteristics: trustworthiness and authenticity. The successful cases of spokespeople from my primary and secondary research possessed these characteristics. Consumers need to be able to trust the messages that come from spokespeople, and they need to be able to understand that the relationship between the them and the brand is authentic and makes sense. Therefore, if the spokespeople brands hire are trustworthy and authentic to the brand, then they will positively impact the performance and perception of the brand.
ContributorsHo, Yi-Chun (Author) / Giles, Charles (Thesis director) / Montoya, Detra (Committee member) / Dean, Herberger Institute for Design and the Arts (Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
This observational study explored the motivational factors for recreational cyclists participating in a charity cycling event held by a Christian based nonprofit, the Fuller Center. Participants (n=22; men: n=10; women: n=12) cycled at least one 302 mile segment of a bike ride distancing the whole West Coast (1,657 miles). The purpose of the study was to determine the motives for the cyclists' participation and to then classify those motives as intrinsic or extrinsic. A scale used to measure motivation of marathoners was transcribed to match those of the cycling participants to assess motivation. The participants were divided into 4 groups based on self-reported experience levels, and it was shown that across all types of experience levels, both intrinsic and extrinsic motivators were expressed but with greater emphasis on intrinsic factors. The most commonly indicated intrinsic motivation subcategories were life meaning, personal goal achievement, and affiliation, with affiliation being recognized by every individual. The most commonly indicated extrinsic subcategories were competition, recognition, health orientation, and weight concern. Though each rider's story was signature to the individual, the very specific religious background and philanthropic mission of the Fuller Center Bike Adventure weighed heavily into each individual's motivation alongside the classified intrinsic and extrinsic factors. Therefore, this research offered valuable data about motivation of recreational cyclists but future studies should focus on a less specific population.
ContributorsReyes, Naomi Gabrielle (Author) / Hoffner, Kristin (Thesis director) / Broman, Tannah (Committee member) / School of Nutrition and Health Promotion (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
The purpose of this study was to determine if there was a relationship between the constructs of motivational theories, Self-Determination Theory and Health Belief Model, and adherence to a home exercise program. The constructs of Self-Determination Theory are autonomy, competence, and social relatedness. The constructs of Health Belief Model are perceived benefits, perceived barriers, perceived severity, and perceived susceptibility. Participants were receiving therapy at two outpatient clinics located in the Phoenix metropolitan area (n=40). Autonomy was assessed with a modified Treatment Self-Regulation Questionnaire. Competence was assessed with a modified Perceived Competence Scale. Social relatedness was assessed with a modified Health Care Climate Questionnaire. Perceived benefits and barriers were measured with a modified Exercise Benefits/Barriers Scale. Perceived severity and susceptibility were measured with a modified Health Beliefs Questionnaire. Adherence was measured with one Likert-type question that was created by the researchers. The data was scored and analyzed with the scoring guidelines provided by the questionnaires and the statistics software, IBM Statistical Package for the Social Sciences. The results showed that competence was the only construct that was significantly correlated with home exercise program adherence. The results from this study should be used for further research that focuses on creating a competence-supportive environment in physical therapy settings.
ContributorsAutrey, Makenna Noelle (Co-author) / Hamilton, Marissa (Co-author) / Hoffner, Kristin (Thesis director) / Broman, Tannah (Committee member) / School of Nutrition and Health Promotion (Contributor) / Department of Psychology (Contributor) / Barrett, The Honors College (Contributor)
Created2018-12