Barrett, The Honors College Thesis/Creative Project Collection
Barrett, The Honors College at Arizona State University proudly showcases the work of undergraduate honors students by sharing this collection exclusively with the ASU community.
Barrett accepts high performing, academically engaged undergraduate students and works with them in collaboration with all of the other academic units at Arizona State University. All Barrett students complete a thesis or creative project which is an opportunity to explore an intellectual interest and produce an original piece of scholarly research. The thesis or creative project is supervised and defended in front of a faculty committee. Students are able to engage with professors who are nationally recognized in their fields and committed to working with honors students. Completing a Barrett thesis or creative project is an opportunity for undergraduate honors students to contribute to the ASU academic community in a meaningful way.
Displaying 1 - 10 of 30
Description
This study was designed to discover any relationship between waiting and purchasing impulse goods. I distributed a survey with three conditions: a control with no wait, a wait with information explaining the wait, and a wait with no information. After the wait, participants saw a group of impulse goods and indicated how much they were willing to spend for each item, and how much they desired to buy each item. Results showed that participants in the treatment condition with information for the wait desired the impulse goods the least, and were willing to spend the least to purchase them. However, there was no significant difference between the participants given no information explaining the wait, and the control group in either desire or the price they were willing to pay. This is possibly explained by the apology in the message read by participants in the condition with information. They felt more valued and were less likely to feel the need to spend money on impulse goods that are often purchased to make the participant feel better about their wait.
ContributorsThornton, Tiffany Lynn (Author) / Mandel, Naomi (Thesis director) / Lisjak, Monika (Committee member) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
An introduction to neuroscientific thought aimed at an audience that is not educated in biology. Meant to be readable and easily understood by anyone with a high school education. The first section is completed in its entirety, with outlines for the proposed final sections to be completed over the next few years.
ContributorsNelson, Nicholas Alan (Author) / Olive, M. Foster (Thesis director) / Brewer, Gene (Committee member) / Barrett, The Honors College (Contributor) / Department of Psychology (Contributor) / School of Life Sciences (Contributor) / School of Historical, Philosophical and Religious Studies (Contributor)
Created2014-05
Description
This study focuses on how parents purchase toys for their children. Specifically, the focus is on how likely parents are to purchase a toy typically associated with being feminine, masculine, or gender neutral. This study builds on research that showed that a parent’s gender role ideology affects how likely they are to purchase cross-gender toys (traditionally masculine toys for girls, traditionally feminine toys for boys) for their children (Kollmayer 2018). The study used photographs of pretested toys that had been deemed as masculine, feminine, or gender neutral. Using a within-subjects design, participants saw toys from each category and indicated their likelihood of purchase for each toy. The likelihood of purchase was used as the dependent variable. The findings were used to make recommendations to toy companies and retailers on how to market toys in regards to gender.
ContributorsSmith, Madeline Grace (Author) / Eaton, Kathryn (Thesis director) / Lisjak, Monika (Committee member) / Department of Marketing (Contributor) / Department of Supply Chain Management (Contributor) / School of Social Transformation (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
DescriptionTwo gender-neutral products developed and sold by IKEA were studied in order to learn about the development of such items, as well as what makes gender-neutral products appealing to consumers.
ContributorsDaryanani, Sapna Sonu (Author) / Gray, Nancy (Thesis director) / Lisjak, Monika (Committee member) / Department of Marketing (Contributor) / Herberger Institute for Design and the Arts (Contributor) / W. P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2017-12
Description
Through this thesis we studied and interviewed 6 international business managers that oversee employees in countless countries, and the continents of where they work include: Europe, The Americas, Asia, and Africa. These six managers include: David Kuehn and Ann Marie Griffith from the United States; Bogdan Maliszewski from Poland; Denisa Madarova from the Czech Republic; Gert Schmidts from Germany; and Fer Amkreutz from the Netherlands. Per our interview questions, we discussed how these international managers view their company and culture, the external environment, the cultures they work with and oversee, and the future of international management in regards to a universal value system for business. Our questions were constructed using Hofstede's Cultural Dimensions so that we could better understand how Hofstede's Dimensions have changed due to the technological era, in regards to International Management Styles. In the end, we discovered that there is an undeniable change in how international managers are leading their teams. Throughout the business world, cultural dimensions are changing and are becoming more inclusive of other cultures. This allows managers to lead international teams more effectively and efficiently.
ContributorsGriffith, Henry Donovan (Co-author) / Kuehn, Amanda (Co-author) / Moore, James (Thesis director) / Lisjak, Monika (Committee member) / W.P. Carey School of Business (Contributor) / Department of Management and Entrepreneurship (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
It is a well-established finding in memory research that spacing or distributing information, as opposed to blocking all the information together, results in an enhanced memory of the learned material. Recently, researchers have decided to investigate if this spacing effect is also beneficial in category learning. In a set of experiments, Carvalho & Goldstone (2013), demonstrated that a blocked presentation showed an advantage during learning, but that ultimately, the distributed presentation yielded better performance during a post-learning transfer test. However, we have identified a major methodological issue in this study that we believe contaminates the results in a way that leads to an inflation and misrepresentation of learning levels. The present study aimed to correct this issue and re-examine whether a blocked or distributed presentation enhances the learning and subsequent generalization of categories. We also introduced two shaping variables, category size and distortion level at transfer, in addition to the mode of presentation (blocked versus distributed). Results showed no significant differences of mode of presentation at either the learning or transfer phases, thus supporting our concern about the previous study. Additional findings showed benefits in learning categories with a greater category size, as well as higher classification accuracy of novel stimuli at lower-distortion levels.
ContributorsJacoby, Victoria Leigh (Author) / Homa, Donald (Thesis director) / Brewer, Gene (Committee member) / Davis, Mary (Committee member) / Department of Psychology (Contributor) / Barrett, The Honors College (Contributor)
Created2017-12
Description
Temporal discounting refers to our tendency to discount the value of future rewards. At the extreme, temporal discounting can give rise to detrimental myopic decision-making. Most studies examining the neural basis of temporal discounting in people have been performed using functional Magnetic Resonance Imaging (fMRI). However, fMRI has relatively poor temporal resolution compared with the speed at which people make choices, so understanding choice dynamics using fMRI is difficult. We address the issue utilizing electroencephalography (EEG) to study cortical processes related to temporal discounting. The fMRI literature has found that a network of fronto-parietal brain regions plays an important role during the decision-making process. We aim to explore activity in these regions during the decision process and determine how cortical activity relates to choice parameters. Based on prior fMRI studies, we hypothesized that dorsomedial prefrontal cortex (dmPFC) may act as a regulator of dorsal lateral prefrontal cortex (dlPFC) and there will be an increase in dlPFC activity for more difficult decisions. We also hypothesized that neural activity may be directly related to the temporal discount rate we estimate behaviorally. We utilized regression analysis to determine the relationship. The results found supported our hypotheses. This study may open the door to a better understanding of the dynamic of brain regions while performing a temporal discounting task.
ContributorsTanwisuth, Koranis (Author) / McClure, Samuel (Thesis director) / Brewer, Gene (Committee member) / School of Historical, Philosophical and Religious Studies (Contributor) / School of Mathematical and Statistical Sciences (Contributor) / Department of Psychology (Contributor) / Barrett, The Honors College (Contributor)
Created2017-05
Description
The frontostriatal reward circuit serves an underlying role in reward processing, cognitive planning, and motor control in the context of achieving a goal. Furthermore, research suggests a relationship between the reward circuits and behavior expressed in Attention Deficit Hyperactivity Disorder (ADHD); however, the specific structural differences of the reward circuits in those with ADHD remain ambiguous. Diffusion tensor imaging (DTI) techniques were used to analyze diffusion weighted magnetic resonance imaging (DWI) data in order to examine the structural connectivity of frontostriatal reward pathways in ADHD adolescents compared to typically developing (TD) adolescents. It was hypothesized that measures of impulsivity would be predicted by white matter tract integrity measures in frontostriatal tracts related to affective processing (ventromedial prefrontal cortex to ventral striatum, vmPFC) in adolescents with ADHD, and that there would be reduced tract integrity in tracts related to executive control (dorsolateral prefrontal and anterior cingulate cortex—dlPFC and ACC, respectively). Frontostriatal tracts as well as the hippocampus and amygdala were examined in relation to age and impulsivity using both correlation and regression models. Results indicated that impulsivity declined with age in the TD group while no significant trend was identified for the ADHD group. The hypotheses were not supported and results for both predictions on the affective and executive circuits showed opposite trends from what was expected.
ContributorsHarrison, Sydney Rae (Author) / McClure, Samuel (Thesis director) / Brewer, Gene (Committee member) / Davis, Mary (Committee member) / Department of Psychology (Contributor) / Barrett, The Honors College (Contributor)
Created2017-12
Description
Understanding categories and the way in which individuals classify and distinguish between these categories is vital to a number of cognitive functions. The present study introduced a new approach to dimensional identification by using identifiable properties rather than of ill-defined patterns. Although replication of studies that utilize well-defined features is necessary, the results of the study could potentially indicate some interesting findings regarding learning.
ContributorsShropshire, Jessica Lee (Author) / Homa, Donald (Thesis director) / Presson, Clark (Committee member) / Brewer, Gene (Committee member) / Barrett, The Honors College (Contributor) / School of Human Evolution and Social Change (Contributor) / Department of Psychology (Contributor)
Created2013-05
Description
This study aimed to extend beyond existing research on the male-grooming industry to examine the reality of marketing an everyday cosmetic product to men. This thesis contains a two-part original research study involving a qualitative, exploratory study (Study 1) clarifying college-aged men's attitudes toward male grooming products and makeup for men; and a quantitative, experimental study (Study 2) created to test theories developed from Study 1. Study 1 discovered a pattern among male participants of citing functional/medicinal qualities of male-grooming products as their justification for purchase. Study 2 tested whether this could be applied to makeup by comparing the effects of two advertisements for male cosmetic products on the likelihood of purchase of the product advertised. The main implications of this research suggest that one way to integrate makeup for men into the mainstream market is to release products in free trials before releasing them for sale, since men in the study were somewhat likely to use a free sample of the product in the test advertisements, but unwilling to purchase it. Additionally, the presence of acne in the participants moderated the effects of the ads such that men without acne were more likely to try a cosmetic product when presented with the medicinal benefits of the product in addition to the appearance-enhancing benefits, rather than appearance-enhancing benefits alone. Overall, men with acne were more willing than men without acne to use the product, regardless of the advertising appeal.
ContributorsGibson, Jessica Lajoie (Author) / Eaton, Kathryn (Thesis director) / Lisjak, Monika (Committee member) / Department of Marketing (Contributor) / W. P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05