Barrett

Barrett, The Honors College at Arizona State University proudly showcases the work of undergraduate honors students by sharing this collection exclusively with the ASU community.

Barrett accepts high performing, academically engaged undergraduate students and works with them in collaboration with all of the other academic units at Arizona State University. All Barrett students complete a thesis or creative project which is an opportunity to explore an intellectual interest and produce an original piece of scholarly research. The thesis or creative project is supervised and defended in front of a faculty committee. Students are able to engage with professors who are nationally recognized in their fields and committed to working with honors students. Completing a Barrett thesis or creative project is an opportunity for undergraduate honors students to contribute to the ASU academic community in a meaningful way.

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A Decade of Change: The Shift in Corporate Communications Following the 2016 Election

Description
The 2016 election brought a pivotal shift in the external communications of businesses with their consumers. The shift was from the established practice of businesses selectively and voluntarily choosing to comment on social issues, to now businesses’ consumers and employees expecting a comment. While political and social subjects…

The 2016 election brought a pivotal shift in the external communications of businesses with their consumers. The shift was from the established practice of businesses selectively and voluntarily choosing to comment on social issues, to now businesses’ consumers and employees expecting a comment. While political and social subjects were once considered off-limit conversations, some businesses found themselves in the middle of election rhetoric and taking sides on candidates. As a result of this shift, issues such as abortion, discrimination, gun control, and current political policies, which were once closed-door, private conversations, are now being discussed openly by CEOs. I have gathered research from scholarly outlets, business publications, statements from executives and companies, as well as resulting news coverage and commentary. Throughout this thesis, I will explore how the 2016 election brought about a pivotal change in how and when corporations release statements publicly as a response to current events. To understand this change in corporate communications I will provide the history of how corporate communications were viewed and shared with their consumers since the 1930s, and what it has evolved to today.
ContributorsBushman, Meredith (Author) / Hass, Mark (Thesis director) / Bovio, Sonia (Committee member) / Barrett, The Honors College (Contributor) / Walter Cronkite School of Journalism and Mass Comm (Contributor) / School of Public Affairs (Contributor)
Created2023-12